We've recorded 69 podcast episodes.
Here's 42 things we've learned at $0 cost to you:
Here's 42 things we've learned at $0 cost to you:
1. Finding quality guests is easy.
Making it worth their time is hard.
Making it worth their time is hard.
2. Quantity and quality matter.
Quantity also creates quality.
Focus on quantity to start.
Quantity also creates quality.
Focus on quantity to start.
3. Write down every step in the process.
If you don't understand each step, they can't be automated.
If you don't understand each step, they can't be automated.
4. Distribution of the podcast can come in multiple ways via many methods.
Don't get distracted by doing it all at once.
The content isn't going anywhere and can always be reposted & repurposed later.
Don't get distracted by doing it all at once.
The content isn't going anywhere and can always be reposted & repurposed later.
5. Set up 10 minutes at the end of the podcast to summarize the show.
Every minute that passes your show notes get worse.
Every minute that passes your show notes get worse.
6. Having a good co-host can make all the difference.
It's created more excitement and less doubt when you get in the thick of it.
It's created more excitement and less doubt when you get in the thick of it.
7. Re-watch episodes to refine your language & ability to ask succinct questions without extra language.
8. How you ask questions is almost as important as what you ask.
Turn questions into observations or statements to create better flow.
Turn questions into observations or statements to create better flow.
9. Perfect can be the enemy of good.
Shoot for perfect, but understand it won't be.
Shoot for perfect, but understand it won't be.
10. Choose topics and guests you have a genuine curiosity about.
If you aren't interested, your audience won't be.
If you aren't interested, your audience won't be.
11. Hack growth through reviews.
We ran a free week-long health course and asked for reviews of the podcast in return.
We ran a free week-long health course and asked for reviews of the podcast in return.
12. Vary the length of episodes.
Shoot for a specific time (~1 hour) but know your audience may appreciate shorter or longer episodes mixed in.
Shoot for a specific time (~1 hour) but know your audience may appreciate shorter or longer episodes mixed in.
13. Leverage Twitter & Twitter Spaces to share your voice through a different medium.
If people like what you have to say on a Twitter Spaces, they'll make loyal viewers.
If people like what you have to say on a Twitter Spaces, they'll make loyal viewers.
14. Create a dream guest list.
You'll need a North Star and something to work towards to maintain momentum.
Subtweet: @Mark_Sisson we're ready to talk about a Mayo Mafia & Meat Mafia merger when you are.
You'll need a North Star and something to work towards to maintain momentum.
Subtweet: @Mark_Sisson we're ready to talk about a Mayo Mafia & Meat Mafia merger when you are.
@Mark_Sisson 15. You can go a long way with very simple tools.
- Zoom
- Canva
- iMovie
- Calendly
- Audio Recorder (app)
- Zoom
- Canva
- iMovie
- Calendly
- Audio Recorder (app)
@Mark_Sisson 16. Send follow-up e-mails & DMs to guests when the episode goes live.
*we haven't done this consistently and it's hurt our growth
*we haven't done this consistently and it's hurt our growth
@Mark_Sisson 17. Use pre-show notes to organize your thoughts before the call and after the call for better show notes.
@Mark_Sisson 18. Virtual podcasts can allow you to grow quickly, book guests more easily, and leverage flexibility.
Virtual podcasts can also detract from the natural flow & communication you gain by being in person.
Start virtual with the goal of being in person in the future.
Virtual podcasts can also detract from the natural flow & communication you gain by being in person.
Start virtual with the goal of being in person in the future.
@Mark_Sisson 19. Opening statements set the tone for the entire podcast.
Don't click record if you aren't prepared to inject energy into the beginning of the podcast.
Don't click record if you aren't prepared to inject energy into the beginning of the podcast.
@Mark_Sisson 20. Closing statements and transitions can be challenging virtually.
Practice 2-3 statements that help redirect or close conversations.
Practice 2-3 statements that help redirect or close conversations.
@Mark_Sisson 21. Humor is the ultimate icebreaker.
@Mark_Sisson 22. Study your guests ahead of time.
The quality of your questions is directly related to the depth of your understanding of the person ahead of the call.
The quality of your questions is directly related to the depth of your understanding of the person ahead of the call.
@Mark_Sisson 23. If you can't explain in 3 words why you want to have the guest on, don't book them.
Example:
@SeedOilDsrspctr: Seed oils bad
@drcateshanahan: Food and genetics
@robbwolf: Revolutionizing nutrition
@kevinstock12: Perfecting oral health
@JohnConstas: Hormone health
Example:
@SeedOilDsrspctr: Seed oils bad
@drcateshanahan: Food and genetics
@robbwolf: Revolutionizing nutrition
@kevinstock12: Perfecting oral health
@JohnConstas: Hormone health
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas 24. Create engaging clips for share-ability and quick insights.
*we have barely scratched the surface with this (check out The Meat Mafia Podcast on Instagram for more)
*we have barely scratched the surface with this (check out The Meat Mafia Podcast on Instagram for more)
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas 25. Shoot your shot.
You'd be surprised how far a thoughtful DM/Tweet/E-mail can go when booking guests you didn't think you could get.
You'd be surprised how far a thoughtful DM/Tweet/E-mail can go when booking guests you didn't think you could get.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas 26. Steal like an artist.
Draw your style and inspiration from the people who you enjoy listening to the most and make it your own.
For us:
MFM Podcast:@thesamparr
The Natural State: @dranthonygustin
TF Show: @tferriss
TFTC: @MartyBent
The Doctor's Farmacy: @drmarkhyman
Draw your style and inspiration from the people who you enjoy listening to the most and make it your own.
For us:
MFM Podcast:@thesamparr
The Natural State: @dranthonygustin
TF Show: @tferriss
TFTC: @MartyBent
The Doctor's Farmacy: @drmarkhyman
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman 28. Use @Calendly to streamline your booking process, remove friction, and create flexibility for your guests.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly 29. Do not immediately outsource the editing.
It's important to understand the editing process to know how you want things done and to appreciate the work that goes into making your podcast work.
It's important to understand the editing process to know how you want things done and to appreciate the work that goes into making your podcast work.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly 30. Back up all of your files.
Having to re-record is...embarrassing.
And unprofessional - sorry @BrianLenzkes - we owe you a steak at KetoCon (and we didn't have any luck getting your $50 back from @SBakerMD 😬).
Having to re-record is...embarrassing.
And unprofessional - sorry @BrianLenzkes - we owe you a steak at KetoCon (and we didn't have any luck getting your $50 back from @SBakerMD 😬).
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD 31. Audio & Lighting matters. Buy some backlights. Buy a @BlueMicrophones.
We have some 'Dark Knight' looking episodes because we didn't address this early on.
We have some 'Dark Knight' looking episodes because we didn't address this early on.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 32. Let your style determine your approach.
We tend to free flow more than sending questions ahead of time. Having a co-host makes this easier (at times) and it lends itself to more authentic answers/questions from listening to the guest.
Still pre-rehearse questions.
We tend to free flow more than sending questions ahead of time. Having a co-host makes this easier (at times) and it lends itself to more authentic answers/questions from listening to the guest.
Still pre-rehearse questions.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 33. Put past guests in the show notes.
You never know who's going to stumble across an episode and they may read the show notes to find other guests you have had on.
You never know who's going to stumble across an episode and they may read the show notes to find other guests you have had on.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 34. Thank your guests for their time.
Podcasting is time-consuming and your guests are busy.
Gratitude goes a long way.
Podcasting is time-consuming and your guests are busy.
Gratitude goes a long way.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 35. Don't be afraid to have guests on that take a different stance than you and your audience.
We're ready for more Vegans & synthetic beef guests.
We're ready for more Vegans & synthetic beef guests.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 36. Try to record in the same time block & during your peak hours of energy.
You can develop a better flow of recording, editing, & posting this way (plus your rhythm when you record will be more consistent).
You can develop a better flow of recording, editing, & posting this way (plus your rhythm when you record will be more consistent).
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 37. Have non-monetary reasons for having a podcast.
- Sharing great ideas
- Meeting new people
- Learn to ask better questions
- Develop new skills (ie. editing)
- Communicate via a new medium (writing to speaking)
Starting a podcast for $ is like moving to Finland for a tan.
- Sharing great ideas
- Meeting new people
- Learn to ask better questions
- Develop new skills (ie. editing)
- Communicate via a new medium (writing to speaking)
Starting a podcast for $ is like moving to Finland for a tan.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 38. Consume a lot of other content.
Read books, listen to podcasts, watch movies, travel etc.
Podcasts are infinitely more engaging when you have experiences & information you can reference.
Read books, listen to podcasts, watch movies, travel etc.
Podcasts are infinitely more engaging when you have experiences & information you can reference.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones 39. Create consistent branding.
Story: When we first started 'The Meat Mafia Podcast' we called it 'Playing with Fire'. It strayed from our brand and wasn't unique (there are several others with PwF name). Doubling down on The Meat Mafia was key.
Thanks @benjamweiss 🥩
Story: When we first started 'The Meat Mafia Podcast' we called it 'Playing with Fire'. It strayed from our brand and wasn't unique (there are several others with PwF name). Doubling down on The Meat Mafia was key.
Thanks @benjamweiss 🥩
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss 40. Book the podcast for more time than you need.
Spending 10 minutes at the beginning of a virtual episode to get to know the guest better is a must.
Spending 10 minutes at the beginning of a virtual episode to get to know the guest better is a must.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss 41. Momentum is the name of the game.
If you want your audience to grow, you need to keep their attention with high-quality episodes.
If you want your audience to grow, you need to keep their attention with high-quality episodes.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss 42. Find something that works and repeat it over and over again.
Then iterate.
Then iterate.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss Bonus: Just get started.
Even if it's just a personal project for a year, the benefits of starting a podcast (if you're interested) can exceed all of your expectations.
If you've listened to The Meat Mafia Podcast already, we can't thank you enough for your support.
Even if it's just a personal project for a year, the benefits of starting a podcast (if you're interested) can exceed all of your expectations.
If you've listened to The Meat Mafia Podcast already, we can't thank you enough for your support.
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss If you're interested in learning more about our podcast, check us out on Spotify, Apple, Instagram, and leave us a review if you enjoy what you hear (5 Stars ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ):
anchor.fm
anchor.fm
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss Also, check out our Newsletter below for more information on the Food System & Personal Nutrition:
the-meat-mafia.ghost.io
the-meat-mafia.ghost.io
@Mark_Sisson @SeedOilDsrspctr @drcateshanahan @robbwolf @kevinstock12 @JohnConstas @thesamparr @dranthonygustin @tferriss @MartyBent @drmarkhyman @Calendly @BrianLenzkes @SBakerMD @BlueMicrophones @benjamweiss I hope you've found this thread helpful.
Follow me @CarniClemenza and @MrSollozzo for more.
✅ LIKE/RETWEET the first tweet below if you can:
Follow me @CarniClemenza and @MrSollozzo for more.
✅ LIKE/RETWEET the first tweet below if you can:
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