In 2021, everyone criticised Blinkit saying they'd rather need Ambulances in 10 mins than groceries
To their SHOCK, Blinkit introduced their 10 min ambulance service yesterday
But why is a grocery app now running ambulances?
THREAD: Here's the real reason behind this move🧵 x.com
To their SHOCK, Blinkit introduced their 10 min ambulance service yesterday
But why is a grocery app now running ambulances?
THREAD: Here's the real reason behind this move🧵 x.com
As soon as they shared this news, everyone is going gaga over the move.
But a lot of others are also asking a lot of important questions like...
But a lot of others are also asking a lot of important questions like...
When this is literally operating in a sort of Ola-Uber model, which is so tedious and expensive to run, how will Blinkit pull this off?
If you look closely, you’ll see that Blinkit is neither an e-commerce nor even a quick commerce company.
That’s because of 2 reasons:
If you look closely, you’ll see that Blinkit is neither an e-commerce nor even a quick commerce company.
That’s because of 2 reasons:
First, its operating model isn’t even remotely like e-commerce;
it’s more similar to ride-hailing apps.
Just as Ola shows you the nearest cabs when you open the app, Blinkit identifies the nearest dark store & displays the available products and services from that store. x.com
it’s more similar to ride-hailing apps.
Just as Ola shows you the nearest cabs when you open the app, Blinkit identifies the nearest dark store & displays the available products and services from that store. x.com
That’s why an ambulance service can easily be implemented by Blinkit, as they already operate a model similar to ride-hailing.
Second, Blinkit was never meant to be a grocery app.
They were always meant to be the last-min app, which makes them more of a productivity product x.com
Second, Blinkit was never meant to be a grocery app.
They were always meant to be the last-min app, which makes them more of a productivity product x.com
— solving little problems in our lives.
People are still criticizing this, fearing that it may boost response times but widen the rich-poor gap in emergency care, making the service more expensive over time and less accessible for poor people.
x.com
People are still criticizing this, fearing that it may boost response times but widen the rich-poor gap in emergency care, making the service more expensive over time and less accessible for poor people.
x.com
But Blinkit is saying that they are not doing this to make money.
Simply because the money they’ll get from providing this service won’t ever be substantial for them.
The real deal for them is never the money; it’s the brand perception.
Simply because the money they’ll get from providing this service won’t ever be substantial for them.
The real deal for them is never the money; it’s the brand perception.
Then why go through this grind and burn so much money on this if it won't even benefit their business?
You see, 10-minute delivery is similar to social media.
Even though people are absolutely hooked on the product, they don’t see it in a good light.
You see, 10-minute delivery is similar to social media.
Even though people are absolutely hooked on the product, they don’t see it in a good light.
A lot of people still feel that it makes those who order from these apps junkies, wanting everything fast, and many others associate the operation of this product with the oppression of the poor delivery partners.
By doing this, Blinkit played on the sentiment and used it to create a positive association with their brand.
We’re not saying this is just a marketing gimmick; all we’re trying to say is that this is ek teer se do nishane.
We’re not saying this is just a marketing gimmick; all we’re trying to say is that this is ek teer se do nishane.
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