In 2019 4 friends began a newsletter startup in their college dorm
All of them had doubts about succeeding
But to their SHOCK, a silly video made them viral & caught Nithin Kamath’s eye, leading to 40 Cr investment
THREAD: How Finshots’ Ditto is changing the insurance sector🧵
All of them had doubts about succeeding
But to their SHOCK, a silly video made them viral & caught Nithin Kamath’s eye, leading to 40 Cr investment
THREAD: How Finshots’ Ditto is changing the insurance sector🧵
We have to understand that insurance is a very complex sector in India, with many moving parts and complications.
So, when a group of college students started out, they didn’t aim to disrupt the insurance industry.
So, when a group of college students started out, they didn’t aim to disrupt the insurance industry.
They focused solely on simplifying financial news through their newsletter.
And they went on to do something very different, something that cemented the idea that Finshots shouldn’t just remain a newsletter.
It wasn’t just a content company; it stood for something more.
And they went on to do something very different, something that cemented the idea that Finshots shouldn’t just remain a newsletter.
It wasn’t just a content company; it stood for something more.
That finance should be simple and accessible to everyone.
That trust can be built through content and extended to other products.
Every financial product is fundamentally about a flow of trust,
That trust can be built through content and extended to other products.
Every financial product is fundamentally about a flow of trust,
and Finshots realized that the trust they had built through their 3-minute newsletter could easily extend to a financial product as well.
So, they decided to venture into insurance.
Why insurance?
So, they decided to venture into insurance.
Why insurance?
Because it is one of the most misunderstood and crowded sectors, which could benefit from trust-building exercises and transparency.
These are two very important principles that Finshots upheld.
These are two very important principles that Finshots upheld.
Many of you might think that online marketplaces had already addressed the insurance issue, so why was Ditto needed?
You see, marketplaces provide more options, but that creates a paradox of choice.
You see, marketplaces provide more options, but that creates a paradox of choice.
Offering a multitude of options is very different from helping people make better decisions when choosing the right policy.
That’s why Ditto adopted an education + consultation model, where anyone can book a call and receive absolutely free consultation.
That’s why Ditto adopted an education + consultation model, where anyone can book a call and receive absolutely free consultation.
You’d hardly find anyone offering free consultation on insurance anywhere, especially with a no-questions-asked or no hard-sell approach.
When people see them going to all this effort for free and not trying to be exploitative, it builds trust.
When people see them going to all this effort for free and not trying to be exploitative, it builds trust.
Because hard-selling is the most common practice in the insurance industry.
You’d rarely find any insurance company not being extractive or shady.
That’s what set Ditto apart.
You’d rarely find any insurance company not being extractive or shady.
That’s what set Ditto apart.
And now it has become the highest rated Insurance advisor in India along with the second-largest digital insurance distributor in the country.
We’re going to have the mind behind Ditto and Finshots @ShrehithK on a space this Friday evening at 7:00PM.
We’ll talk about insurance, entrepreneurship & his personal journey. It’s going to be really fun.
Set your reminders here:
Joining? Drop a ❤️
We’ll talk about insurance, entrepreneurship & his personal journey. It’s going to be really fun.
Set your reminders here:
Joining? Drop a ❤️
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