In India, Millennials & GenZ make up the largest buyer group — making up 40% of the market.
And yet, only 6% of these consumers are credit-active!
The crazy part? Out of this 6%, only 11% have a credit card!
Because most existing credit cards in India fail to meet their needs.
See, as new professionals, we tend to bring a fresh perspective & an innovative spirit to navigate the fast-paced world of business.
We’re known for our unique spending habits, preferences, and highly adaptive attitude towards new tech, electronic devices, and digital rewards.
Despite our demanding schedule and relentless deadlines, our young generation personifies aspirations,
— prioritising spending on experiences over materialistic possessions for various reasons, such as:
1️⃣Economic Factors: Due to limited financial resources, we tend to prioritise experiences as they offer value and enjoyment without requiring significant financial investment.
2️⃣Work-Life Balance: To stay happy and productive, we know it's crucial to take breaks and enjoy things we love, like dining at trendy restaurants, travelling to new destinations, or attending music festivals.
3️⃣Digital Native Culture: Having grown up in an era dominated by social media, we place a high value on sharing our experiences & lifestyle choices.
According to McKinsey and Forbes, youth is willing to spend on experiences that enrich their daily lives, and they’re increasingly using their credit cards to fund these experiences,
— including everything from online shopping to dining to travel to entertainment and more.
But other than experiences, we also tend to value convenience in our purchases and that’s where American Express’ SmartEarn™ Credit Card comes in.
Traditionally known for its premium credit cards, exceptional customer service, and exclusive benefits, American Express is often associated with a sense of luxury & sophistication,
— catering to affluent consumers who value quality, convenience, and personalised services.
But this often intimidates young people who aspire to be a part of American Express from applying.
So, keeping all this in consideration, American Express has revamped its offering — SmartEarn™ Credit Card (SECC) — and tailored it for exactly those kinds of people who frequently shop online, but also prioritise experiences & convenience.
With a low annual fee of just ₹495 plus applicable taxes and ₹500 cashback as a Welcome Gift on eligible spends,
— it will be the key aid in our quest for fulfilment & adventure by providing up to 10X accelerated Membership Reward Points on:
1️⃣Going on an online shopping spree for groceries, clothes, & gadgets from platforms like Blinkit, AJIO, Nykaa, Amazon, & Flipkart.
2️⃣Ordering gourmet meals or paying in fine dine restaurants using the complimentary Zomato Gold Membership.
3️⃣Making reservations for movies and exclusive events on BookMyShow.
On top of that, more evolved offerings like:
👉 Renewal fee waiver on eligible spends,
👉 EMI offers on purchasing from certain brands, and
👉 Vouchers worth ₹1500 upon reaching spend milestones
will help us leverage American Express’ SmartEarn™ Credit Card to satisfy our lofty aspirations.
And yet, only 6% of these consumers are credit-active!
The crazy part? Out of this 6%, only 11% have a credit card!
Because most existing credit cards in India fail to meet their needs.
See, as new professionals, we tend to bring a fresh perspective & an innovative spirit to navigate the fast-paced world of business.
We’re known for our unique spending habits, preferences, and highly adaptive attitude towards new tech, electronic devices, and digital rewards.
Despite our demanding schedule and relentless deadlines, our young generation personifies aspirations,
— prioritising spending on experiences over materialistic possessions for various reasons, such as:
1️⃣Economic Factors: Due to limited financial resources, we tend to prioritise experiences as they offer value and enjoyment without requiring significant financial investment.
2️⃣Work-Life Balance: To stay happy and productive, we know it's crucial to take breaks and enjoy things we love, like dining at trendy restaurants, travelling to new destinations, or attending music festivals.
3️⃣Digital Native Culture: Having grown up in an era dominated by social media, we place a high value on sharing our experiences & lifestyle choices.
According to McKinsey and Forbes, youth is willing to spend on experiences that enrich their daily lives, and they’re increasingly using their credit cards to fund these experiences,
— including everything from online shopping to dining to travel to entertainment and more.
But other than experiences, we also tend to value convenience in our purchases and that’s where American Express’ SmartEarn™ Credit Card comes in.
Traditionally known for its premium credit cards, exceptional customer service, and exclusive benefits, American Express is often associated with a sense of luxury & sophistication,
— catering to affluent consumers who value quality, convenience, and personalised services.
But this often intimidates young people who aspire to be a part of American Express from applying.
So, keeping all this in consideration, American Express has revamped its offering — SmartEarn™ Credit Card (SECC) — and tailored it for exactly those kinds of people who frequently shop online, but also prioritise experiences & convenience.
With a low annual fee of just ₹495 plus applicable taxes and ₹500 cashback as a Welcome Gift on eligible spends,
— it will be the key aid in our quest for fulfilment & adventure by providing up to 10X accelerated Membership Reward Points on:
1️⃣Going on an online shopping spree for groceries, clothes, & gadgets from platforms like Blinkit, AJIO, Nykaa, Amazon, & Flipkart.
2️⃣Ordering gourmet meals or paying in fine dine restaurants using the complimentary Zomato Gold Membership.
3️⃣Making reservations for movies and exclusive events on BookMyShow.
On top of that, more evolved offerings like:
👉 Renewal fee waiver on eligible spends,
👉 EMI offers on purchasing from certain brands, and
👉 Vouchers worth ₹1500 upon reaching spend milestones
will help us leverage American Express’ SmartEarn™ Credit Card to satisfy our lofty aspirations.
You can read more about the American Express SmartEarn™ Credit Card benefits here:
americanexpress.com
#partnership
americanexpress.com
#partnership
Say hello to a life of epic rewards!
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APPLY NOW: amex.in
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