22 Tweets 5 reads Mar 22, 2024
If you don’t understand how to create an offer, you will never be wealthy.
Give me 2 minutes and I will teach you my blueprint to create a $1M offer stack.
(I used this exact system to build my $5M automated empire):
Leverage systems over goals.
As James Clear said, "You do not rise to the level of your goals. You fall to the level of your systems."
By refining your operating system through mentors, books, and consistency, you can rise above the fog and build something remarkable.
But what exactly is an offer stack?
It's a strategic sequence of products and services designed to meet your audience's needs at every stage of their journey.
From low-ticket impulse buys to high-ticket transformations, your offer stack is the backbone of your business.
Crafting a $1M offer isn't about having the flashiest funnel and sales page.
It's about deeply understanding your ideal client, their pains, their desires, and creating an irresistible solution.
Don’t find customers for your offer. Find an offer for your customers.
Your ideal customer avatar
Who are they? What keeps them up at night? What are their biggest dreams and aspirations?
The more vividly you can paint the picture of your perfect client, the easier it becomes to craft an offer that feels tailor-made for them.
The four principles of a blockbuster offer:
• Quick and easy to implement
• Produces a big, desirable result
• Audience experiences results fast
• They have an undeniable confidence in your solution
Now let’s understand the three core pillars of crafting an irresistible $1M offer stack:
Pillar #1: Audience
Pillar #2: Monetization
Pillar #3: Impact
Pillar #1: Audience
Building your brand
Your personal brand is the pipeline, and your content is the fuel that ignites massive growth.
Your brand is what people say about you when you are not in the room.
To build a loyal audience, focus on:
• Dialing in your confidence
• Creating valuable content
• Leveraging smart tech tools
• Building a stellar support team
If you can build a community of raving fans, you can create an empire.
Pillar #2: Monetization
Components of a $1M offer stack:
• An irresistible offer your target market craves
• Razor-sharp clarity on your positioning
• Data-driven insights to inform your strategy
• A commitment to building something people want
There are countless monetization models, but the key is finding one that aligns with your strengths and your audience's needs.
You can figure this out by:
• Asking your audience
• Figuring out their challenges
• Identifying market gaps
Handhold your audience to guide you.
Some proven models to consider:
• High-ticket coaching/consulting
• Digital courses and memberships
• Affiliate marketing
• Physical products
• Done-for-you services
The key is to create a suite of offers at different price points
• Low-ticket: to attract new leads and build trust
• Mid-ticket: to nurture prospects and prime them for your high-ticket offer
• High-ticket: to generate the bulk of your revenue
For example:
• Free lead magnet (ebook)
• $97 entry-level course or group coaching program
• $997 signature course or mastermind
• $9,997 private coaching package
By having a mix of offers, you can meet your audience where they're at and maximize your revenue potential.
Pillar #3: Impact
A $1M business is hollow if it doesn't make a real impact.
As an entrepreneur, your ultimate goal is to own: what you work on, who you work with, where you work, and when you work.
It's about building a business that enables you to leave a lasting legacy.
To uncover your "why", try the 5 Whys exercise.
Start with your initial goal or mission, then ask "why" five times in a row, drilling down to the core of what drives you.
Example:
Goal: Help 1,000 founders automate their business and make $1M.
Why? To give them the freedom in life
Why? So they can spend time on what matters
Why? So they can make an impact
Why? Because the world needs more visionaries
Why?
To inspire purpose-driven entrepreneurs
But crafting your offer is just the beginning. To truly scale to $1M and beyond, you need to optimize your sales funnel.
This means:
• Dialing in your messaging
• Creating a seamless customer journey
• Leveraging automation
• Optimizing for conversions
Building a $1M business isn't about grinding yourself down.
It's about working smarter, not harder.
It's about leveraging systems and automation to create a business that grows in your sleep.
Most of all, it's about crafting a life of purpose, abundance, and freedom.
So dream big, take bold action, and never settle for anything less than extraordinary.
Your $1M offer stack blueprint is here - all you need is the courage to make it happen.
Let's build our automated empires together.
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