My audience will grow to 10,000,000 in 2024.
The thing that’s going to get me there?
YouTube.
How I book amazing podcast guests and grow through YouTube:
The thing that’s going to get me there?
YouTube.
How I book amazing podcast guests and grow through YouTube:
I recently interviewed Alex Hormozi: Author, founder, investor, and straight-up legend.
Alex is going to be a billionaire in 3 years.
He currently runs a business that makes >$200 million in annual revenue.
But it’s not his core business that’s going to get him to 10-figures.
Alex is going to be a billionaire in 3 years.
He currently runs a business that makes >$200 million in annual revenue.
But it’s not his core business that’s going to get him to 10-figures.
It’s YouTube.
Video content is the next big disruptor in the creator economy. I’ve recorded with:
• Alex Hormozi
• Ali Abdaal
• Dan Koe
• Dan Martell
• Tiago Forte
Video content is the next big disruptor in the creator economy. I’ve recorded with:
• Alex Hormozi
• Ali Abdaal
• Dan Koe
• Dan Martell
• Tiago Forte
With every interview, I become even more convinced of the power of this platform.
Long-form is taking over, and I’ll show you how to be a part of it.
I’ll reveal how I pick the brains of some of the highest-leverage individuals alive, all on my channel.
Let’s break it down:
Long-form is taking over, and I’ll show you how to be a part of it.
I’ll reveal how I pick the brains of some of the highest-leverage individuals alive, all on my channel.
Let’s break it down:
Leverage Your Personal Brand
Your YouTube channel is an extension of your personal brand.
It’s a way for you to build authority and allow your audience to intimately engage with your niche.
Video elevates you to a level deeper than LinkedIn or X.
Your YouTube channel is an extension of your personal brand.
It’s a way for you to build authority and allow your audience to intimately engage with your niche.
Video elevates you to a level deeper than LinkedIn or X.
It’s your ticket to become the go-to expert.
But the beauty is that you don’t always have to be the expert.
Interviews and podcasts open up a portal to your guests’ worlds. Your personal brand is the perfect vehicle to unlock it.
Don’t be the expert, interview them.
But the beauty is that you don’t always have to be the expert.
Interviews and podcasts open up a portal to your guests’ worlds. Your personal brand is the perfect vehicle to unlock it.
Don’t be the expert, interview them.
Content Waterfall System
The goal is to already think, act, and produce like a high-value creator.
Each week I create the basis of my waterfall - one epic piece of writing.
This then becomes tweets, videos, visuals, and newsletters.
Maximize your value across platforms.
The goal is to already think, act, and produce like a high-value creator.
Each week I create the basis of my waterfall - one epic piece of writing.
This then becomes tweets, videos, visuals, and newsletters.
Maximize your value across platforms.
With practice, 1 piece of content becomes 20.
With consistency, these 20 pieces of content become your treasure trove of value.
Leverage your content waterfall, establish authority, and become unignorable.
Soon your audience will funnel themselves downstream.
With consistency, these 20 pieces of content become your treasure trove of value.
Leverage your content waterfall, establish authority, and become unignorable.
Soon your audience will funnel themselves downstream.
Build a Targeted Content Strategy
Once you have your content creation systems in place, it’s time to switch gears.
Ask yourself: “Who is my ideal audience? Who are my ideal customers? Who would they like to hear from most?”
Specificity is the key differentiator.
Once you have your content creation systems in place, it’s time to switch gears.
Ask yourself: “Who is my ideal audience? Who are my ideal customers? Who would they like to hear from most?”
Specificity is the key differentiator.
But before chasing “big names,” nail your why.
Know exactly how potential guests align with your niche, community, and content mission.
Live your purpose with clarity.
Know exactly how potential guests align with your niche, community, and content mission.
Live your purpose with clarity.
Then it’s time to double down on your targets.
Pivot your content, build credibility, and form relationships with potential guests and their audiences.
You’re planting the seed in public that you’re somebody with something to offer.
Somebody your ideal audience can’t ignore.
Pivot your content, build credibility, and form relationships with potential guests and their audiences.
You’re planting the seed in public that you’re somebody with something to offer.
Somebody your ideal audience can’t ignore.
Dance With The Data
I analyze metrics and feedback to determine what resonates.
Be data-driven - harness the numbers to refine and improve your content strategy.
Always take the top 20% and triple down on what works.
I analyze metrics and feedback to determine what resonates.
Be data-driven - harness the numbers to refine and improve your content strategy.
Always take the top 20% and triple down on what works.
Build Social Proof
Results speak louder than pitches.
Your metrics and testimonials should speak for themselves.
This social proof indicates you can drive exposure.
Meaning your future guests are attracted like bees to honey.
Results speak louder than pitches.
Your metrics and testimonials should speak for themselves.
This social proof indicates you can drive exposure.
Meaning your future guests are attracted like bees to honey.
Build Community
Launch your own community platform through Skool.
Hosting and mentoring others raises your profile and unlocks reciprocity.
Now you’re creating the potential to swap future podcast spots.
Facilitate collaborative spaces that connect your community.
Launch your own community platform through Skool.
Hosting and mentoring others raises your profile and unlocks reciprocity.
Now you’re creating the potential to swap future podcast spots.
Facilitate collaborative spaces that connect your community.
Give Before You Ask
Whether sharing advice in DMs or cross-promoting their work, generosity opens doors.
Podcast relationships have led to mentorships, investments, deals, and long-term collaborations - focus on service, not transactions.
Always offer value upfront.
Whether sharing advice in DMs or cross-promoting their work, generosity opens doors.
Podcast relationships have led to mentorships, investments, deals, and long-term collaborations - focus on service, not transactions.
Always offer value upfront.
Leveraged Outreach
Once you have credibility and social proof, use Seamless AI to narrow down ideal guests based on audience resonance.
I personalize my outreach and emphasize the potential for mutual benefits.
High-leverage people appreciate specificity and win-win outcomes.
Once you have credibility and social proof, use Seamless AI to narrow down ideal guests based on audience resonance.
I personalize my outreach and emphasize the potential for mutual benefits.
High-leverage people appreciate specificity and win-win outcomes.
Connect Authentically
There are too many podcasts and interviews nowadays that are straight boring.
I try to make mine feel like roaming conversations rather than scripted Q&A sessions.
Keep things unscripted, dive into the nitty gritty, and break old molds.
There are too many podcasts and interviews nowadays that are straight boring.
I try to make mine feel like roaming conversations rather than scripted Q&A sessions.
Keep things unscripted, dive into the nitty gritty, and break old molds.
World Class Aftercare
Continue providing immense value after bookings.
Repost guests, cite them, and keep engaging.
Long-term relationships spark referrals and repeat bookings.
Keep trust and collaboration at the core of your modus operandi.
Continue providing immense value after bookings.
Repost guests, cite them, and keep engaging.
Long-term relationships spark referrals and repeat bookings.
Keep trust and collaboration at the core of your modus operandi.
Feed The Flywheel
Repurpose clips from your long-form content into shorts and visuals for TikTok, Instagram, and X.
Maximize reach and virality, and feed your content machine.
Leverage your intellectual capital to kickstart the process all over again.
Repurpose clips from your long-form content into shorts and visuals for TikTok, Instagram, and X.
Maximize reach and virality, and feed your content machine.
Leverage your intellectual capital to kickstart the process all over again.
Used correctly, YouTube is the channel to turbocharge your brand.
It’s how I transform my creative output into an expanding content ecosystem.
It powers my relationship-building with ideal podcast guests for my community.
It’s how I transform my creative output into an expanding content ecosystem.
It powers my relationship-building with ideal podcast guests for my community.
But remember, audience growth is built from value creation, not vanity metrics.
Care less about numbers and more about impact.
Your purpose fuels the process.
Care less about numbers and more about impact.
Your purpose fuels the process.
So find your niche and develop your content waterfall.
Build dedicated communities and content experiences worth paying for.
Are you ready to unlock creative partnerships while becoming a recognized thought leader?
The long-form treasure trove is there for your taking.
Build dedicated communities and content experiences worth paying for.
Are you ready to unlock creative partnerships while becoming a recognized thought leader?
The long-form treasure trove is there for your taking.
Want to Learn How to Rapidly Grow a Profitable Audience (for free) With Organic Content?
Join my live (FREE) Workshop on February 22nd (4 days away).
Attend Live & Get My “90-Day Growth Checklist” FREE (worth $149)
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Join my live (FREE) Workshop on February 22nd (4 days away).
Attend Live & Get My “90-Day Growth Checklist” FREE (worth $149)
Spots are limited. Secure yours here:
founderos.com
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1 actionable tip to grow your online business.
Bonus: You’ll receive my Vision Board System (worth $249) for free.
Join 107,000+ subscribers here:
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