9 Tweets 8 reads Nov 02, 2023
Our TikTok Ads strategy lets us consistently hit $20-40k days
Here is our full TikTok Ads strategy for you to copy
>>> VALUE THREAD ๐Ÿงต <<<
This is our Cost Cap strategy
If done right, it'll be a game-changer for your brand and you should see low CPMs and CPCs across your Cost Cap campaigns
Note: This strategy is for SCALING. You should have already found your winning creatives through testing
Let's get it ๐Ÿ‘‡
Campaign Style:
ABO campaign
Ad Group:
Run 7-10 ad groups at $100 each
- Ages: 18+
- Interests keep BROAD
- Optimization Goal: Conversion
- Bid Strategy: Cost Cap
- Delivery type: Standard
You should also be starting with a lower cost cap and increasing by $5
For example:
Ad Group 1: $30 Cost Cap
Ad Group 2: $35 Cost Cap
Ad Group 3: $40 Cost Cap
Ad:
You'll need
- 1/2 (winning) creatives
- 1 copy (simple and straight to the point)
Once you find the winning Cost Cap then itโ€™s time to dissect it!
Letโ€™s say Cost Cap ($45-$50) is performing best. Duplicate the campaign and have the ad groups in $1 amounts.
For example:
Ad Group 1: $40 Cost Cap
Ad Group 2: $41 Cost Cap
Ad Group 2: $42 Cost Cap
All the way to $50!
We've used this strategy to scale to $10-20k spend days with TikTok alone
Follow this exactly while using winning ad creatives (that you've tested yourself first) and there's no reason why you can't do the same
I've spent over $250M on ads and scaled multiple brands to $1-5M months
Want to learn more from me? Go here ๐Ÿ‘‡
whop.com

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