This is our Cost Cap strategy
If done right, it'll be a game-changer for your brand and you should see low CPMs and CPCs across your Cost Cap campaigns
Note: This strategy is for SCALING. You should have already found your winning creatives through testing
Let's get it ๐
If done right, it'll be a game-changer for your brand and you should see low CPMs and CPCs across your Cost Cap campaigns
Note: This strategy is for SCALING. You should have already found your winning creatives through testing
Let's get it ๐
Campaign Style:
ABO campaign
ABO campaign
Ad Group:
Run 7-10 ad groups at $100 each
- Ages: 18+
- Interests keep BROAD
- Optimization Goal: Conversion
- Bid Strategy: Cost Cap
- Delivery type: Standard
Run 7-10 ad groups at $100 each
- Ages: 18+
- Interests keep BROAD
- Optimization Goal: Conversion
- Bid Strategy: Cost Cap
- Delivery type: Standard
You should also be starting with a lower cost cap and increasing by $5
For example:
Ad Group 1: $30 Cost Cap
Ad Group 2: $35 Cost Cap
Ad Group 3: $40 Cost Cap
For example:
Ad Group 1: $30 Cost Cap
Ad Group 2: $35 Cost Cap
Ad Group 3: $40 Cost Cap
We've used this strategy to scale to $10-20k spend days with TikTok alone
Follow this exactly while using winning ad creatives (that you've tested yourself first) and there's no reason why you can't do the same
Follow this exactly while using winning ad creatives (that you've tested yourself first) and there's no reason why you can't do the same
I've spent over $250M on ads and scaled multiple brands to $1-5M months
Want to learn more from me? Go here ๐
whop.com
Want to learn more from me? Go here ๐
whop.com
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