Most online entrepreneurs are distracted by things that don't matter.
Take, for example, the biggest issues I see:
- No idea validation
- No unique value proposition
- Doesn't know the modern customer journey
- Doesn't understand their customer's challenges
- Can't figure out how to build trust & authority
- No concept of stacking offers appropriately
Then, compare those to the most common questions I get:
- What time should I post content?
- What length should I write?
- What's the best newsletter tool?
- What's the best tool for publishing on X?
- What landing page builder should I use?
I've never met someone doing $0 in revenue who chose a different landing page builder and ended up with a $100,000+ business.
Trust me, the basics and fundamentals get you further than you think.
You can build a $100,000+ business by deeply understanding your prospective customers and using Typeform or a Google Sheet to sell.
I hit $1M in my business with a one-page Carrd website and a Gumroad widget.
Please don't put the cart before the horse.
Spend some time this week thinking through the first list above.
Then get some traction. Then get fancier.
Hope that's helpful.

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