These are the people whom we listen to to shape our mind sets? Mass formation psychosis??!!
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Prof Halpern co-authored the 2010 Mindspace document for the Cabinet Office which listed all the nine subconscious prompts for which there is a solid evidence base. Chief among these nudges is the idea that we conform to βsocial normsβ β that we tend to do what those around usβ¦.
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