My agency sends 1,000+ emails per month for our clients.
Every email we send has to pass a checklist to ensure it performs well.
Here's the 9-item checklist we use to create high-converting emails:
(Never again send an email without using this — bookmark this)
Every email we send has to pass a checklist to ensure it performs well.
Here's the 9-item checklist we use to create high-converting emails:
(Never again send an email without using this — bookmark this)
1. Perfect the subject line:
A good subject line is the first impression & is crucial for getting your email opened.
Make sure your subject line:
1) Catches people's attention
2) Appeals to their interests
3) Invites them to open your email
And watch your open rate go up 📈
A good subject line is the first impression & is crucial for getting your email opened.
Make sure your subject line:
1) Catches people's attention
2) Appeals to their interests
3) Invites them to open your email
And watch your open rate go up 📈
2. Leverage the preview text:
Give people another reason to open your email.
You can:
- Expand on your subject line's idea
- Offer a sneak peek of the content
- Include a CTA to open the email
It's a second chance to ensure your email gets opened, so make the most of it.
Give people another reason to open your email.
You can:
- Expand on your subject line's idea
- Offer a sneak peek of the content
- Include a CTA to open the email
It's a second chance to ensure your email gets opened, so make the most of it.
3. Proofread the content:
Find and fix any:
- Spelling mistakes
- Punctuation issues
- Grammatical errors
A single error can ruin your entire email; don't let it happen.
Continued...
Find and fix any:
- Spelling mistakes
- Punctuation issues
- Grammatical errors
A single error can ruin your entire email; don't let it happen.
Continued...
Here's my process for proofreading emails:
1. Take a Break
2. Read Aloud
3. Check for Clarity
4. Review Subject Line
5. Use Spellcheck & Grammar Checkers
6. Look for Homophones
7. Double-Check Names
8. Verify Dates & Numbers
9. Review on Different Devices
10. Get a 2nd Opinion
1. Take a Break
2. Read Aloud
3. Check for Clarity
4. Review Subject Line
5. Use Spellcheck & Grammar Checkers
6. Look for Homophones
7. Double-Check Names
8. Verify Dates & Numbers
9. Review on Different Devices
10. Get a 2nd Opinion
4. Double-check the recipient list:
This one is straightforward.
Ensure you're sending your email to the right segment of your list.
Who you email is as important as what you send.
Note: You must also remember to add the exclusion list to the campaign. Don't forget this!
This one is straightforward.
Ensure you're sending your email to the right segment of your list.
Who you email is as important as what you send.
Note: You must also remember to add the exclusion list to the campaign. Don't forget this!
5. Test your links and CTA's:
Go through your email and click every:
- Link
- Button
- Call-to-action
See if they work the way they're supposed to.
Flawless interactions -> more clicks.
Go through your email and click every:
- Link
- Button
- Call-to-action
See if they work the way they're supposed to.
Flawless interactions -> more clicks.
6. Make it mobile-friendly:
Implement these in your email:
- Responsive layout
- Readable font
- Large enough text
- Easily clickable CTAs
- Image optimization
Most opens will come from mobile devices.
Neglecting these must-haves means you'll be leaving money on the table.
Implement these in your email:
- Responsive layout
- Readable font
- Large enough text
- Easily clickable CTAs
- Image optimization
Most opens will come from mobile devices.
Neglecting these must-haves means you'll be leaving money on the table.
7. Optimize for all email clients and devices:
Ensure your email displays correctly in:
- Gmail
- Outlook
- Apple Mail
And all the other major email clients and devices.
The more clients you cover, the more people you'll reach.
Ensure your email displays correctly in:
- Gmail
- Outlook
- Apple Mail
And all the other major email clients and devices.
The more clients you cover, the more people you'll reach.
8. Nail the timing:
Ensure your email is sent:
1) On the right day of the week (or weekend)
2) At the right time of the day
Based on your audience's preferences.
This requires lots of time-based testing.
But it is massively underrated.
A good email + perfect timing = $$$.
Ensure your email is sent:
1) On the right day of the week (or weekend)
2) At the right time of the day
Based on your audience's preferences.
This requires lots of time-based testing.
But it is massively underrated.
A good email + perfect timing = $$$.
9. Send one last test email:
Finally, send a test email to yourself and your team.
Review it thoroughly and address any last-minute issues.
Once everything looks good, send the email to your list/segment.
Good luck and happy sending!
Finally, send a test email to yourself and your team.
Review it thoroughly and address any last-minute issues.
Once everything looks good, send the email to your list/segment.
Good luck and happy sending!
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