Giannis Antetokounmpo has signed a 3-year, $186 million extension with the Milwaukee Bucks.
But you could argue he is worth $2B+ to the Bucks.
Bucks Average Attendance
2013: 13,487
2022: 17,555
Bucks Annual Revenue
2013: $110 million
2022: $352 million
Bucks Valuation
2013: $312 million
2022: $3.5 billion
2013-2022 Valuation
Average NBA Team: 462%
Milwaukee Bucks: 1,021%
The average Bucks playoff game also brings the city of Milwaukee $3 million in economic activity, fills 2,500 hotel room nights, and creates 700 jobs.
So while Giannis was the 15th overall pick in 2013, he's quickly become one of the most valuable draft picks in the history of the NBA.

Ps. If you like this kind of stuff, you’ll enjoy the podcast I released today that breaks down the financials of the NBA.