I've spent over $200M on FB ads alone
Here is the EXACT testing strategy we use before scaling to $100k days
VALUE THREAD 🧵🔥
Here is the EXACT testing strategy we use before scaling to $100k days
VALUE THREAD 🧵🔥
We have 3 testing methods that we use for FB ads
Every ad account is different so each testing method will react differently and give you good or bad results
Start by doing method 1 for 5 days then kill the bad adsets and ads
Every ad account is different so each testing method will react differently and give you good or bad results
Start by doing method 1 for 5 days then kill the bad adsets and ads
If method 1 doesn't perform well for you, try method 2 and/or 3
Do the same for 5 days
Keep the best, kill the worst
Do the same for 5 days
Keep the best, kill the worst
The goal is to find winning ads and audiences for scaling
Winning ads: anything that has 5+ purchases at 3X ROAS
Winning audiences: we must find 5+ audiences 3-5+ ads that are winners in order for us to move to a scaling phase
Winning ads: anything that has 5+ purchases at 3X ROAS
Winning audiences: we must find 5+ audiences 3-5+ ads that are winners in order for us to move to a scaling phase
Method 1:
We start with a CBO budget of $100/day
Here is a visual of our method so you can see it more clearly, screenshot / save this thread so you can use it
We use the same ads across all 5 adsets with this method
We start with a CBO budget of $100/day
Here is a visual of our method so you can see it more clearly, screenshot / save this thread so you can use it
We use the same ads across all 5 adsets with this method
Method 2:
If method 1 doesn't work well, we'll try an ABO campaign
We target different interests and set each adset at a $15/day budget
We again use the same ads across the 5 adsets
If method 1 doesn't work well, we'll try an ABO campaign
We target different interests and set each adset at a $15/day budget
We again use the same ads across the 5 adsets
Method 3:
We also run ABO campaigns where we test the ads
We test 15 different ads and keep the targeting broad to see how they perform
We also run ABO campaigns where we test the ads
We test 15 different ads and keep the targeting broad to see how they perform
This may not look like much
But these testing strategies have helped generate us multi-millions and can do the same for you if you diligently learn and apply what I've been talking about in this thread
But these testing strategies have helped generate us multi-millions and can do the same for you if you diligently learn and apply what I've been talking about in this thread
Also, if you own an ecom brand doing $50-100k/mo and want it to $1M months
Get my free scaling strategy here 👇
revexpressagency.com
Get my free scaling strategy here 👇
revexpressagency.com
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