14 تغريدة 25 قراءة Aug 13, 2023
Aswath Damodaran is the ‘Dean of Valuation.’
For almost four decades, he has been teaching valuation at NYU.
He also teaches millions of people online.
Here are 7 Key Valuation Lessons from Aswath Damodaran👇🏼
(+PDF of his Class Presentation)
1. The Bermuda Triangle of Valuation
There are three things that will ruin your valuation from the get-go.
1.1 Perception of Value Beforehand:
If you have an idea of value before your valuation, you’re already biased.
Your valuation will inevitably be close to that number.
1.2 Thinking of Valuation as a Science:
Whenever numbers are involved, people feel like there should be a clear right or wrong, as if it is a science.
But valuation is not a science. It combines numbers and stories.
You make assumptions and come up with numbers.
1.3 Thinking Complex Models are Superior:
Less is more.
Your goal is to keep the valuation as simple as possible.
Every layer of complexity makes it more vulnerable.
2. Number People vs. Story People
We generally belong to one of these groups.
Some of us prefer the number side of valuation, others the story side.
Neither one is working without the other.
Improve your weaker side, whatever that may be.
3. The Story Part
Valuations work with narratives.
The huge discrepancies between valuations of the same company come down to the narrative.
Is Tesla a car company? A battery company? Both?
Whatever narrative you choose, the numbers will be dramatically different.
4. The 3 P’s
If it is so important what narrative we choose, how do we come up with the right one?
First of all, getting “the right one” is impossible.
But we can test our story with the 3 P’s:
Is the story …
1. Possible?
2. Plausible?
3. Probable?
Many stories are possible.
Fewer stories are plausible.
And only a handful of stories are probable.
Your story must answer every one of the 3 P’s with “Yes!”
It must be possible, plausible, and probable.
5. Don’t get lost in Detail
Today, there’s more information on companies than ever before.
It’s very easy to get lost in details.
Details sound good, but if they don't affect cash flows, risk, or growth, they do not matter.
Focus on what drives value.
6. Soft Factors
Soft Factors are things like brand name, quality of management, etc.
Soft Factors are often used to justify valuations.
In most cases, they’re worthless.
If they do offer an advantage, the numbers will show that.
Higher margins, faster growth, etc
7. Valuation vs. Pricing
Last but not least, a key difference you need to internalize.
Valuation and pricing often get confused, but the difference is immense.
Pricing is about demand and supply, mood and momentum.
It only tells you what people are willing to pay.
That price can be detached entirely from the underlying value.
Value is derived from looking at cash flows, growth, and risk.
It isn’t affected by supply and demand, mood and momentum.
If you understand this, you already have a considerable advantage over many investors.
That's it for today!
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Have a great day!

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