Good copywriting without a good call-to-action is worthless.
Here are 7 quick CTA tips to increase your clicks and conversions.
From a $150M email marketer:
Here are 7 quick CTA tips to increase your clicks and conversions.
From a $150M email marketer:
1) Be specific
Specificity allows you to clearly communicate what people get.
For example, instead of: "Buy now."
Use: "Get our new lipstick today."
Clarity eliminates ambiguity and prompts action.
Specificity allows you to clearly communicate what people get.
For example, instead of: "Buy now."
Use: "Get our new lipstick today."
Clarity eliminates ambiguity and prompts action.
2) Add urgency
Urgency is a great way to motivate people to take action quickly.
For example, instead of: "Shop now."
Use: "Get your gym leggings before it's too late."
The less time they feel they have, the faster they will click.
Urgency is a great way to motivate people to take action quickly.
For example, instead of: "Shop now."
Use: "Get your gym leggings before it's too late."
The less time they feel they have, the faster they will click.
3) Mention benefits
Highlighting the benefits helps you appeal to people's self-interest.
For example, instead of: "Learn more."
Use: "Learn how to boost your testosterone in 7 days."
Remember, people only care about themselves.
Highlighting the benefits helps you appeal to people's self-interest.
For example, instead of: "Learn more."
Use: "Learn how to boost your testosterone in 7 days."
Remember, people only care about themselves.
4) Use FOMO
Triggering the fear of missing out causes people to want your product more.
For example, instead of: "Check out [product]."
Use: "Check out our cleanser, limited stock available!"
FOMO is a powerful click booster.
Triggering the fear of missing out causes people to want your product more.
For example, instead of: "Check out [product]."
Use: "Check out our cleanser, limited stock available!"
FOMO is a powerful click booster.
5) Add social proof
Social proof near your CTAs instills confidence and trust in your readers.
For example, instead of: "Get the program now."
Use: "Get the program now" and below that: "Over 250 happy customers."
Social proof is critical to get people to buy.
Social proof near your CTAs instills confidence and trust in your readers.
For example, instead of: "Get the program now."
Use: "Get the program now" and below that: "Over 250 happy customers."
Social proof is critical to get people to buy.
6) Tackle an objection
Addressing an objection in your CTA helps you overcome the reader's resistance.
For example, instead of: "Buy now."
Use: "Try risk-free for 30 days. Cancel anytime."
Make it almost impossible for them not to click.
Addressing an objection in your CTA helps you overcome the reader's resistance.
For example, instead of: "Buy now."
Use: "Try risk-free for 30 days. Cancel anytime."
Make it almost impossible for them not to click.
7) Use power words
Incorporating power words will help you evoke strong emotions in your readers.
For example, instead of: "Shop now."
Use: "Get yourself an exquisite treat today."
Power words work great, just don't overuse them.
Incorporating power words will help you evoke strong emotions in your readers.
For example, instead of: "Shop now."
Use: "Get yourself an exquisite treat today."
Power words work great, just don't overuse them.
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