How to generate more content ideas by asking your potential customers questions.
The Ask method:
The Ask method:
It’s easier to create content when you know what to write.
Who better to ask than our customers (or potential customers)?
Here’s how to use this method:
Who better to ask than our customers (or potential customers)?
Here’s how to use this method:
Step 1: Talk to your customers
If you have 0 customers, reach out to those who might be in the future.
- Post valuable tweets around your interests
- DM your most active followers
- Find out their problems
- Get them on a call if you can help and ask them the questions below:
If you have 0 customers, reach out to those who might be in the future.
- Post valuable tweets around your interests
- DM your most active followers
- Find out their problems
- Get them on a call if you can help and ask them the questions below:
Level 1 Q’s
This is what most believe is the problem.
Ex: “I can’t generate inbound leads”
But often this isn’t the root issue, which is why you must exhume the source with questions like:
- Tell me more
- Why has that become an issue?
- Could you give me some examples?
This is what most believe is the problem.
Ex: “I can’t generate inbound leads”
But often this isn’t the root issue, which is why you must exhume the source with questions like:
- Tell me more
- Why has that become an issue?
- Could you give me some examples?
Level 2 Q’s
It’s likely they’ve tried solving this before.
Before you conclude, acknowledge their past trials. This'll help you create a better solution.
- How long have you had this issue?
- Have you tried solving it before?
- How did it go?
- What do you suspect went wrong?
It’s likely they’ve tried solving this before.
Before you conclude, acknowledge their past trials. This'll help you create a better solution.
- How long have you had this issue?
- Have you tried solving it before?
- How did it go?
- What do you suspect went wrong?
Level 3 Q’s
To test the weight of this problem, gauge how much pain they are in and how high of a priority it is.
- If I can erase this problem, how would it help?
- On a scale of 1-10, how important is this for you right now?
- Why so high/low?
To test the weight of this problem, gauge how much pain they are in and how high of a priority it is.
- If I can erase this problem, how would it help?
- On a scale of 1-10, how important is this for you right now?
- Why so high/low?
Checkpoint Observation:
Level 1 questions are content ideas.
Level 2 questions help you paint the idea.
Level 3 questions reveal if this is viral-worthy content.
Next:
Level 1 questions are content ideas.
Level 2 questions help you paint the idea.
Level 3 questions reveal if this is viral-worthy content.
Next:
Step 2: Brainstorm
Now, you have ammunition to create exceptional content.
Note all the answers and give advice to your IC to help them solve the issue — for helping you with your research.
Once the chat is over, spend some time coming up with a solution.
Now, you have ammunition to create exceptional content.
Note all the answers and give advice to your IC to help them solve the issue — for helping you with your research.
Once the chat is over, spend some time coming up with a solution.
Step 3: Create
Next, create the solution as promised.
Here’s my process:
- Pick a content style
- Outline it
- Produce a rough first draft
- Walk away
- Read to fill the gaps in your understanding (if you get stuck anywhere)
- Edit a few hours after drafting
- Publish
Next, create the solution as promised.
Here’s my process:
- Pick a content style
- Outline it
- Produce a rough first draft
- Walk away
- Read to fill the gaps in your understanding (if you get stuck anywhere)
- Edit a few hours after drafting
- Publish
That’s it.
Save your brain cells for later. Let the data guide you now.
If you enjoyed reading this, then:
1) share the thread to educate your audience too
2) follow me @francis_oleh for more tips like these.
Good luck
Save your brain cells for later. Let the data guide you now.
If you enjoyed reading this, then:
1) share the thread to educate your audience too
2) follow me @francis_oleh for more tips like these.
Good luck
Twice a week, I send 1 tactical tip to help creators make a profit off their passion.
Join 2,700+ readers receiving it below (at no cost to you):
francisoleh.beehiiv.com
Join 2,700+ readers receiving it below (at no cost to you):
francisoleh.beehiiv.com
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