How to sell a boring product using a sneaky 3-step framework…
• Without changing the product
• Even if nobody knows you or your product
• And without even talking about the product at all.
This works for ANY product.
>>> A Thread 🧵 <<<
• Without changing the product
• Even if nobody knows you or your product
• And without even talking about the product at all.
This works for ANY product.
>>> A Thread 🧵 <<<
By the end of this thread you’ll know EXACTLY how to sell boring products.
But in order for you to understand it? You’ll have to read this short story first. It’ll be worth it. Promise.
Meet Bob. Bob works at a factory. And Bob is way overpaid for his work.
But in order for you to understand it? You’ll have to read this short story first. It’ll be worth it. Promise.
Meet Bob. Bob works at a factory. And Bob is way overpaid for his work.
You see… Bob works in the factory warehouse. And he also drives the truck to make deliveries.
Bob makes $250,000/year. But here’s the thing…
The factory owner only pays Bob $50,000/year.
So how does Bob make the additional $200,000/year?
Here’s how:
Bob makes $250,000/year. But here’s the thing…
The factory owner only pays Bob $50,000/year.
So how does Bob make the additional $200,000/year?
Here’s how:
While driving the truck to make deliveries? Bob puts some of the products in his own warehouse.
He then resells those products on the black market to make an additional $200,000/year.
Yes. Bob is stealing from his employer.
Now let me ask you a question:
He then resells those products on the black market to make an additional $200,000/year.
Yes. Bob is stealing from his employer.
Now let me ask you a question:
If you were the factory owner…
Would this story grab your attention? And if you answered “HELL YEAH” then…
This is how you sell boring products.
Here’s the three-step framework:
Would this story grab your attention? And if you answered “HELL YEAH” then…
This is how you sell boring products.
Here’s the three-step framework:
1. Attention.
You get the potential buyer’s attention by telling a story.
2. The story.
All the story does is push on existing pain points and fears.
3. The product.
You got the attention. Told a story. Amplified pain and fear. And now’s where you dunk the ball:
You get the potential buyer’s attention by telling a story.
2. The story.
All the story does is push on existing pain points and fears.
3. The product.
You got the attention. Told a story. Amplified pain and fear. And now’s where you dunk the ball:
Now you can introduce your product.
Any product. Including a boring product.
A product that solved the deep pain and fear your potential customer is feeling right now.
And here’s the kicker: it doesn’t matter what your product is at this point.
In fact…
Any product. Including a boring product.
A product that solved the deep pain and fear your potential customer is feeling right now.
And here’s the kicker: it doesn’t matter what your product is at this point.
In fact…
It can be:
• Security cameras
• A tracker
• Stock-counting solution…
It can be ANYTHING. Anything that solves the problem.
Understand?
It’s not complicated. All you have to do is find some horror stories for your industry :)
• Security cameras
• A tracker
• Stock-counting solution…
It can be ANYTHING. Anything that solves the problem.
Understand?
It’s not complicated. All you have to do is find some horror stories for your industry :)
Enjoyed this thread?
Make sure to drop a quick retweet so that other proud boring product owners can see this.
Thank you for reading.
Here’s the first tweet again for you to retweet:
Make sure to drop a quick retweet so that other proud boring product owners can see this.
Thank you for reading.
Here’s the first tweet again for you to retweet:
Hey yo. Want 35 MORE lessons like this one?
You can get them now for free when you sign up to my newsletter.
Get it:
grammarhippy.com
You can get them now for free when you sign up to my newsletter.
Get it:
grammarhippy.com
Loading suggestions...