1/ Unraveling the silent killer of SEO traffic π
A chilling consensus was struck in my latest Growth Memo with top-notch e-commerce execs: teams are ππ‘ππ£π to their organic traffic erosion. Here's why measuring is a nightmare:
A chilling consensus was struck in my latest Growth Memo with top-notch e-commerce execs: teams are ππ‘ππ£π to their organic traffic erosion. Here's why measuring is a nightmare:
2/ Measuring nightmare factors:
- Infinite combinations of SERP Features affecting CTR
- Mobile vs. desktop SERP layouts
- Stealthy encroachment of SERP Features and ad modules
- Infinite combinations of SERP Features affecting CTR
- Mobile vs. desktop SERP layouts
- Stealthy encroachment of SERP Features and ad modules
3/ Reclaim eroded e-commerce traffic in two ways:
1/ Vertical Growth: seek new territories
2/ Horizontal Growth: boost click rates
1/ Vertical Growth: seek new territories
2/ Horizontal Growth: boost click rates
4/ Vertical Growth ideas π‘
- Buyer guides
- Tutorials/explainers
- Trendy inspiration (seasonal picks, influencer faves)
- Enter product categories/markets with scarce SERP Features/ads
- Buyer guides
- Tutorials/explainers
- Trendy inspiration (seasonal picks, influencer faves)
- Enter product categories/markets with scarce SERP Features/ads
5/ Horizontal Growth tactics π
Snippet optimization for more clicks:
- FAQs
- Reviews
- How-tos
- Pricing
- Features (color, size, etc.)
- Discounts
- Shipping
- Pros & Cons
- Return policy
- Availability
Snippet optimization for more clicks:
- FAQs
- Reviews
- How-tos
- Pricing
- Features (color, size, etc.)
- Discounts
- Shipping
- Pros & Cons
- Return policy
- Availability
6/ SERP Feature ranking opportunities:
- Videos
- Image carousels
- Featured Snippets
- PAAs
- Organic product listings
- Videos
- Image carousels
- Featured Snippets
- PAAs
- Organic product listings
7/ Urgent action needed β°
Google's AI-driven search experience (SGE) might worsen the issue if widely adopted. Take action and build this skill set now.
Here is how: kevin-indig.com
Google's AI-driven search experience (SGE) might worsen the issue if widely adopted. Take action and build this skill set now.
Here is how: kevin-indig.com
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