10 email marketing examples from the best brands in the business.
(Replicate these to get more opens, clicks, and sales).
(Replicate these to get more opens, clicks, and sales).
1. Welcome emails
Welcome emails set the tone for the relationship you'll build with your customer.
These emails should:
1) Introduce subscribers to the brand
2) Share relevant information
3) Explain how you can help them
Example from Casper:
Welcome emails set the tone for the relationship you'll build with your customer.
These emails should:
1) Introduce subscribers to the brand
2) Share relevant information
3) Explain how you can help them
Example from Casper:
2. Nurture emails
The purpose of these emails is to keep subscribers engaged and interested.
Nurturing emails should:
1) Provide valuable content
2) Educate subs on your products
3) Encourage interaction from subscribers
Example from Everything Just Baked:
The purpose of these emails is to keep subscribers engaged and interested.
Nurturing emails should:
1) Provide valuable content
2) Educate subs on your products
3) Encourage interaction from subscribers
Example from Everything Just Baked:
3. Product announcement emails
These emails are focused on generating interest and sales for new products.
These emails should:
1) Build anticipation for the product
2) Showcase product features or benefits
3) Provide a CTA to make a purchase
Example from Scratch:
These emails are focused on generating interest and sales for new products.
These emails should:
1) Build anticipation for the product
2) Showcase product features or benefits
3) Provide a CTA to make a purchase
Example from Scratch:
4. Personalized emails
The purpose of these is to increase revenue & engagement.
Personalized emails should:
1) Leverage the subscriber's preferences
2) Recommend products based on their interests
3) Provide exclusive content tailored to their behavior
Example from Spotify:
The purpose of these is to increase revenue & engagement.
Personalized emails should:
1) Leverage the subscriber's preferences
2) Recommend products based on their interests
3) Provide exclusive content tailored to their behavior
Example from Spotify:
5. Winback emails
These emails are designed to winback customers who haven't purchased in awhile.
Winback emails should:
1) Share with subs what you've been up to
2) Offer incentives to encourage consideration
3) Get them to buy with a clear CTA (& offer)
Example from Alilea:
These emails are designed to winback customers who haven't purchased in awhile.
Winback emails should:
1) Share with subs what you've been up to
2) Offer incentives to encourage consideration
3) Get them to buy with a clear CTA (& offer)
Example from Alilea:
6. Bestseller emails
The goal with these is simply to sell more of your best-performing products.
Bestseller emails should:
1) Showcase top-selling products
2) Include customer reviews and ratings
3) Create a sense of urgency in the reader
Example from Outdoor Voices:
The goal with these is simply to sell more of your best-performing products.
Bestseller emails should:
1) Showcase top-selling products
2) Include customer reviews and ratings
3) Create a sense of urgency in the reader
Example from Outdoor Voices:
7. Bundle emails
Bundle emails promote multiple products at a discounted price, increasing your AOV.
These emails should:
1) Highlight the benefits of the bundle
2) Show photos of all the products in the bundle
3) Include clear pricing/discount information
Example from Alo:
Bundle emails promote multiple products at a discounted price, increasing your AOV.
These emails should:
1) Highlight the benefits of the bundle
2) Show photos of all the products in the bundle
3) Include clear pricing/discount information
Example from Alo:
8. Clearance emails
Clearance emails are great for removing excess inventory and generating revenue.
These emails should:
1) Showcase the discounted products
2) Make it clear that they're on clearance
3) Include a strong CTA to encourage purchases
Example from CB2:
Clearance emails are great for removing excess inventory and generating revenue.
These emails should:
1) Showcase the discounted products
2) Make it clear that they're on clearance
3) Include a strong CTA to encourage purchases
Example from CB2:
9. Refer a Friend emails
βRefer a Friendβ emails help you increase your customer base and revenue.
These emails should:
1) Explain how the process works
2) Offer incentives for both the subscriber and the friend
3) Include a CTA to start the process
Example from MeUndies:
βRefer a Friendβ emails help you increase your customer base and revenue.
These emails should:
1) Explain how the process works
2) Offer incentives for both the subscriber and the friend
3) Include a CTA to start the process
Example from MeUndies:
10. National holiday emails
The purpose of these is to boost engagement and sales during festive seasons.
National holiday emails should:
1) Use a holiday-inspired theme
2) Showcase products related to the holiday
3) Offer exclusive deals or coupons
Example from Bark:
The purpose of these is to boost engagement and sales during festive seasons.
National holiday emails should:
1) Use a holiday-inspired theme
2) Showcase products related to the holiday
3) Offer exclusive deals or coupons
Example from Bark:
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