Rattibha

🏆 John Templeton is one of the best investors in the world.
He returned 15% per year to shareholders for 18 year.
Here are his 16 essential rules for investment success:

Rule 1: Invest for maximal total return
When you take investment decisions, you should take into account mental health, inflation and taxes.
The best investment strategy for you, is the one that fits your investment personality and makes you sleep well at night.

Rule 2: Invest. Don’t trade or speculate
Speculating is the fastest way to lose money.
Invest with a long-term mindset. The stock market is not a casino.

Rule 3: Remain flexible and open-minded
Every investment style has its advantages and disadvantages.
Stick to the strategy that fits you as an investor and remain open-minded to make adaptions if needed.

Rule 4: Buy low
Buy low, sell high. So simple in theory, so difficult in practice.
Buy stocks in times of maximal pessimism.

Rule 5: Search for bargains among quality stocks
In the end, the quality of a business is all what matters.
When you can buy a wonderful company at a fair price, you will end up with one hell of a result if you hold the stock long enough.

Rule 6: Buy value, not market trends or the economic outlook
Individual stocks can rise in a bear market and fall in a bull market.
Eventually, the stock price of a company will always follow its earnings.

Rule 7: Diversify in stocks and bonds
No matter how careful you are, you can neither predict nor control the future.
That’s why you should diversify.

Rule 8: Do your homework
When you don’t do the work, you can’t expect to outperform the market.
You can copy the stock picks of another investor, but you can’t copy their conviction.

Rule 9: Aggressively monitor your investments
No bear market is permanent, and no bull market is permanent.
Dare to take investment decisions when they matter most (in times of maximal pessimism and optimism).

Rule 10: Don’t panic
Times of extreme pessimism are usually the best times to invest in the stock market.

Rule 11: Learn from your mistakes
Forgive yourself your investment mistakes.
Determine what went wrong, and learn from it.

Rule 12: Begin with a prayer
Start your day with a clear mind.
This will help you to make better investment decisions.

Rule 13: Outperforming the market is a difficult task
If you want to outperform, you must differ from the crowd.
Choose a good mentor and pick an investment strategy which managed to outperform the market for decades in the past.

Rule 14: An investor who has all the answers doesn’t even understand all the questions
There will always be uncertainty in the economy and the stock market.
Don’t let this stop you to invest your money.

Rule 15: A free lunch does not exist
You can’t generate investment returns without taking risk.
When everyone is euphoric and stocks seem to rise no matter what you invest in, the investment risk is the highest.

Rule 16: Do not be fearful or negative too often
As an investor, you should be an optimist.
For over 100 years, optimists have carried the day in US stocks and they will continue to do so for the next 100 years.