Jayant Shilanjan Mundhra
Jayant Shilanjan Mundhra

@jshilanjanm

14 Tweets 13 reads May 16, 2023
Is Rs 70k cr paints sector investment worthy anymore? πŸ˜“πŸ˜“
There were 8 main players. Now 4 more have emerged in 4yrs!
Here are the details behind the 3 questions that every investor should ask πŸ‘‡
At FY23 end, organized market is dominated by 2 players.
1️⃣ @asianpaints (AP) - 60% share
Investing Rs 8.75k cr over 3yrs to expand capacities by a massive 52%
2️⃣ @BergerPaintsInd - 20% share
Recently expanded capacity by a massive 33% with a new plant in UP.
Coming up: Aa new plant in Odisha & its 3rd one in WB
Let’s check out the 4 newbies meanwhile πŸ‘‡
1️⃣ Grasim (@AdityaBirlaGrp)
πŸ‘‰ Investing a massive Rs 10k cr in one go to build 6 plants in HR, PB, WB, KT, MH & TN, which will cover pan-India supplies!
πŸ‘‰ Will take its capacity to 75% of what AP has built to date
πŸ‘‰ If we include AP’s 52% expansion, Grasim’s capacity will still be half as big.
πŸ‘‰ Betting on its distributors who sell Birla wall putty & waterproofing solutions
2️⃣ @PidiliteInd
πŸ‘‰ With AP entering its mainstay biz of adhesives (Fevicol), Pidilite has launched its paint brand, β€œHaisha”
πŸ‘‰ Aims to tap on its vast dealer network, gauge the mkt response over 3-6 months & then expand in a big way
πŸ‘‰ Note: Pidilite is led by Bharat Puri, who has worked at AP for 16 yrs. He knows this territory.
This is a serious bet
3️⃣ @JKCementIndia
πŸ‘‰ Acquired 60% stake in Acro Paints for Rs 153 crore in Jan ’23, with the remaining 40% to be acquired in 12 mnths. Acro has 2 factories in Rajasthan
πŸ‘‰ JK now aims to leverage its 1L wall putty & white cement distributors
πŸ‘‰ This comes after AP entered white cement biz via a JV
4️⃣ @JSWPaints
πŸ‘‰ Has 2 factories near existing JSW steel mills, which are also its biggest customers for the industrial paints
πŸ‘‰ Investing Rs 750 cr for a 3rd plant for North/Central India demand
πŸ‘‰ Did ~Rs 2k cr sales in FY23 & now raising $100mn at $2bn valuation
Together, Rs 20k cr is being invested in a Rs 70k cr mkt. Is the mkt growing that fast? Nope! ❌❌
And, there is a bigger reason why I am even more worried about investing here.
πŸ“› 3/4 newbies (Grasim, Pidilite & JK) are betting on their existing dealer networks for wall putty, white cement & water proofing solutions etc
πŸ“› But most are also existing dealers for other paint brands. Eg- APs' 80k dealers sell Birla & JK’s wall putty & Pidilite’s DrFixit
In my opinion, it's bloodshed ahead πŸ˜“
Thus, there are 3 ques that investors must think over πŸ‘‡
Will oldies continue to dominate? How?
Will competition among the old & new make low margins a new normal?
Could there be M&A action with newbies acquiring oldies or vice versa?
Biz News+ WA group:Β openinapp.co
PS: I post one such deep-dive daily 11am. If interested, doΒ follow!
Note: This is a personalΒ #investmentΒ thesis & not aΒ #stockΒ /Β #stockmarketΒ rec.
#AsianPaints #Stocks #BergerPaints

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