The most important part of your copy?
The headline.
If no one reads your headline, no one will read the rest of your copy = no $$$.
Here are 10 headline writing tips to make your headline impossible to ignore.
From a $100M marketer.
The headline.
If no one reads your headline, no one will read the rest of your copy = no $$$.
Here are 10 headline writing tips to make your headline impossible to ignore.
From a $100M marketer.
Tip #1: Be concise.
Good headlines are brief and to the point.
Aim for a headline that's below 15 words and cut out any unnecessary words or phrases.
Brevity is key when it comes to effective headlines.
Good headlines are brief and to the point.
Aim for a headline that's below 15 words and cut out any unnecessary words or phrases.
Brevity is key when it comes to effective headlines.
Tip #2: Make it attention-grabbing.
When it comes to writing headlines, attention-grabbing is the name of the game.
Use strong and descriptive language that piques the reader's interest.
Don't be afraid to be bold, it will pay off.
When it comes to writing headlines, attention-grabbing is the name of the game.
Use strong and descriptive language that piques the reader's interest.
Don't be afraid to be bold, it will pay off.
Tip #3: Use power words.
Power words are a great way to compel people to read your headline.
Replace normal words in your headline with strong, action-inducing, meaningful power words.
Power words = powerful headlines.
Power words are a great way to compel people to read your headline.
Replace normal words in your headline with strong, action-inducing, meaningful power words.
Power words = powerful headlines.
Tip #4: Be specific.
Your prospect needs to understand exactly what you're trying to communicate when reading your headline.
Be clear and specific about the benefits, features, or promises included in your headline.
The more specific your headline is, the better.
Your prospect needs to understand exactly what you're trying to communicate when reading your headline.
Be clear and specific about the benefits, features, or promises included in your headline.
The more specific your headline is, the better.
Tip #5: Use numbers.
Including numbers in your headline can make it more specific, credible, and eye-catching.
Consider using a statistic, quantity, or numbered list in your headline.
Use them sparingly, though, or they will lose their effect.
Including numbers in your headline can make it more specific, credible, and eye-catching.
Consider using a statistic, quantity, or numbered list in your headline.
Use them sparingly, though, or they will lose their effect.
Tip #6: Be honest.
Misleading headlines can damage your credibility and turn prospects off.
Be honest and accurate in your headline. Don't resort to tricks or gimmicks just to get clicks.
Don't fall for the clickbait trap.
Misleading headlines can damage your credibility and turn prospects off.
Be honest and accurate in your headline. Don't resort to tricks or gimmicks just to get clicks.
Don't fall for the clickbait trap.
Tip #7: Disqualify people
Disqualifying people who aren't your target audience can help increase engagement with those who are.
Use language that excludes people who aren't a good fit for your product or service.
Don't worry about losing them, they weren't going to buy anyway.
Disqualifying people who aren't your target audience can help increase engagement with those who are.
Use language that excludes people who aren't a good fit for your product or service.
Don't worry about losing them, they weren't going to buy anyway.
Tip #8: Write your headline last.
Writing your headline can be difficult, especially if all you have is a blank page.
Write your body copy first, then take the most important points as inspiration for your headline.
Writing headlines is 10x easier if you do this.
Writing your headline can be difficult, especially if all you have is a blank page.
Write your body copy first, then take the most important points as inspiration for your headline.
Writing headlines is 10x easier if you do this.
Tip #9: Stir up an emotion.
People are more likely to engage with your headline if it elicits a strong emotional response.
Use language that taps into the reader's emotions, for example: powerful adjectives or evocative verbs.
Words alone don't sell, words with emotions do.
People are more likely to engage with your headline if it elicits a strong emotional response.
Use language that taps into the reader's emotions, for example: powerful adjectives or evocative verbs.
Words alone don't sell, words with emotions do.
Tip #10: Test and iterate.
Testing different headlines is key to finding out what resonates best with your target.
Try different types of headlines and track which ones get more clicks or engagement.
Remember: always be testing.
Testing different headlines is key to finding out what resonates best with your target.
Try different types of headlines and track which ones get more clicks or engagement.
Remember: always be testing.
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