2. The Masters doesn't start selling beer until 11 am on Sunday. The previous rule was 12:30 pm (after church), but the law was pushed 90 minutes forward in 2020.
3. Fans aren't allowed to bring chairs with armrests.
3. Fans aren't allowed to bring chairs with armrests.
4. Augusta National might be expanding soon.
Since 2000, they have:
• Spent $200 million
• Acquired 100+ properties
• Gained 270+ acres
They've bought strip malls, restaurants & homes, often paying 3-4x their actual value.
Total acreage has increased by ~75%.
(h/t @WSJ)
Since 2000, they have:
• Spent $200 million
• Acquired 100+ properties
• Gained 270+ acres
They've bought strip malls, restaurants & homes, often paying 3-4x their actual value.
Total acreage has increased by ~75%.
(h/t @WSJ)
5. Augusta was purchased for $70,000 in 1931 — an inflation-adjusted $1.4 million today — but now has an assessed value of $200 million (+ 14,000%).
6. There is no running allowed at Augusta National.
7. Over 700 volunteers work at the tournament each year (thousands apply).
6. There is no running allowed at Augusta National.
7. Over 700 volunteers work at the tournament each year (thousands apply).
11. The Masters winner receives a green jacket.
This jacket is taken home for a year to celebrate, but it must be returned to their locker the following year & can't leave after that.
Someone found a green jacket for $5 at a thrift store in 1999 and sold it last year for $140k.
This jacket is taken home for a year to celebrate, but it must be returned to their locker the following year & can't leave after that.
Someone found a green jacket for $5 at a thrift store in 1999 and sold it last year for $140k.
17. The Masters intentionally doesn't maximize profit.
They sell $1.50 sandwiches, hold a lottery for $150 tickets, and only work with 6 sponsors.
Augusta doesn't even make CBS & ESPN pay a media rights fee, giving it to them for free in exchange for full and complete control.
They sell $1.50 sandwiches, hold a lottery for $150 tickets, and only work with 6 sponsors.
Augusta doesn't even make CBS & ESPN pay a media rights fee, giving it to them for free in exchange for full and complete control.
19. Many golf clubs across the US are registered as non-profits — but Augusta is a for-profit corporation.
They give up the tax benefit, but it also means they don't have to share their member list, income, holdings, expansion plans, or anything else.
They value privacy more.
They give up the tax benefit, but it also means they don't have to share their member list, income, holdings, expansion plans, or anything else.
They value privacy more.
So there you have it; those are some of the most fun and interesting facts about Augusta National and the Masters.
I'll update this thread throughout the weekend, so follow me (@JoePompliano) if you enjoyed it.
Enjoy the tournament!
I'll update this thread throughout the weekend, so follow me (@JoePompliano) if you enjoyed it.
Enjoy the tournament!
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