8 most important types of keywords for SEO (and how to find them!) 🔑
Grab our cheatsheet of definitions and follow along:
Grab our cheatsheet of definitions and follow along:
1. Seed keywords
How to find:
- Look at site navigation menus + competitors' keywords
-Observe language people use on socials
- Plug a competitor's keyword for a topic (e.g. "vegan meatballs" from a food blog) in Ahrefs' Keywords Explorer to get more ideas.
How to find:
- Look at site navigation menus + competitors' keywords
-Observe language people use on socials
- Plug a competitor's keyword for a topic (e.g. "vegan meatballs" from a food blog) in Ahrefs' Keywords Explorer to get more ideas.
2. Keywords by search intent
i.e. informational, navigational, commercial, transactional.
How to find:
- Use modifier words 👇
Next:
- Plug a seed keyword in Ahrefs' Keywords Explorer
- Open the Matching terms report
- Add modifier words to the Include filter + set to Any
i.e. informational, navigational, commercial, transactional.
How to find:
- Use modifier words 👇
Next:
- Plug a seed keyword in Ahrefs' Keywords Explorer
- Open the Matching terms report
- Add modifier words to the Include filter + set to Any
3. Long-tail keywords (topical + supporting)
How to find:
- Enter a broad topic
- Go to the Matching terms report
- Set the Volume and Traffic Potential filters to max. 300
- Browse keywords by Parent Topics
How to find:
- Enter a broad topic
- Go to the Matching terms report
- Set the Volume and Traffic Potential filters to max. 300
- Browse keywords by Parent Topics
4. Low-competition keywords
How to find:
- Enter a seed keyword
- Go to the Matching terms report
- Set the Keyword Difficulty filter to max. 20
How to find:
- Enter a seed keyword
- Go to the Matching terms report
- Set the Keyword Difficulty filter to max. 20
5. Niche keywords
How to find:
- Enter seed keyword, e.g. soap
- Set Volume and Traffic Potential filter to something low
- Use relevant modifier keywords, e.g.: alternative, vegan, free
In this case, we can see that some consumers want their soap to be fragrance-free:
How to find:
- Enter seed keyword, e.g. soap
- Set Volume and Traffic Potential filter to something low
- Use relevant modifier keywords, e.g.: alternative, vegan, free
In this case, we can see that some consumers want their soap to be fragrance-free:
Learn about the remaining three types of keywords in this blog post (it's far more detailed!) ✨
ahrefs.com
ahrefs.com
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