30 days ago, I invested $4780 into a mentor.
I learnt a powerful method that allows you to:
1. Attract your dream audience
2. General endless inbound leads
3. Completely transform your brand
And you get it for free.
Introducing "The Avatar Method":
I learnt a powerful method that allows you to:
1. Attract your dream audience
2. General endless inbound leads
3. Completely transform your brand
And you get it for free.
Introducing "The Avatar Method":
"The Avatar Method" broken down in 3 steps:
Step 1: Create your Avatar
Step 2: Identify their problems
Step 3: Create content that solves them
Let's dive into this:
Step 1: Create your Avatar
Step 2: Identify their problems
Step 3: Create content that solves them
Let's dive into this:
Step 1: Create your Avatar.
For this first step, give your Avatar:
• A name
• A persona
• A profession
I'll show you an example as a ghostwriter:
For this first step, give your Avatar:
• A name
• A persona
• A profession
I'll show you an example as a ghostwriter:
*Important note*
Your Avatar needs to be a type of person who:
• Needs your type of service
• Has problems that you can solve
• Has the money to invest in your services
Now this leads us into the next step!
Your Avatar needs to be a type of person who:
• Needs your type of service
• Has problems that you can solve
• Has the money to invest in your services
Now this leads us into the next step!
Step 2: Identify their problems.
You are now going to ask yourself these questions:
What fears does my Avatar have?
What wants does my Avatar have?
What aspirations does my Avatar have?
What frustrations does my Avatar have?
Write down the answers in detail!
My Avatar:
You are now going to ask yourself these questions:
What fears does my Avatar have?
What wants does my Avatar have?
What aspirations does my Avatar have?
What frustrations does my Avatar have?
Write down the answers in detail!
My Avatar:
Now that you have answers, you have solutions to solve within your content.
You can use these answers to:
• Write actionable content
• Provide deep knowledge & value
• Attract the attention of your dream clients
Which brings us to the final step!
You can use these answers to:
• Write actionable content
• Provide deep knowledge & value
• Attract the attention of your dream clients
Which brings us to the final step!
Step 3: Create content that solves their problem.
This is how:
Use short form content to:
• Capture attention
• Keep audience engaged
Use long form content to:
• Turn followers into fans
• Convert fans into customers
Short form + Long form content:
This is how:
Use short form content to:
• Capture attention
• Keep audience engaged
Use long form content to:
• Turn followers into fans
• Convert fans into customers
Short form + Long form content:
A productive content strategy is to:
Create a long form piece of content and turn it into multiple pieces of short form content.
• Write one long blog post
• Turn that blog into 2-3 newsletters
• Turn those newsletters into 3-5 threads
• Turn those threads into 10-20 tweets
Create a long form piece of content and turn it into multiple pieces of short form content.
• Write one long blog post
• Turn that blog into 2-3 newsletters
• Turn those newsletters into 3-5 threads
• Turn those threads into 10-20 tweets
By solving problems in your content, you are:
• Building authority and trust
• Attracting attention of potential clients
• Showing your experience, expertise, value.
And these will gain you inbound leads that were attracted by your content.
• Building authority and trust
• Attracting attention of potential clients
• Showing your experience, expertise, value.
And these will gain you inbound leads that were attracted by your content.
TL;DR
1. Create an Avatar and give it a name, persona, and profession.
2. Identify your Avatars fears, wants, aspirations, and frustrations.
3. Create long/short form content that solves your Avatars problems.
1. Create an Avatar and give it a name, persona, and profession.
2. Identify your Avatars fears, wants, aspirations, and frustrations.
3. Create long/short form content that solves your Avatars problems.
Thanks for reading my friends 🥂
I would really appreciate it, if you could:
1. Follow me @BenMerric for more threads like this
2. Retweet and comment to share with others
Have an amazing weekend, Ben :)
I would really appreciate it, if you could:
1. Follow me @BenMerric for more threads like this
2. Retweet and comment to share with others
Have an amazing weekend, Ben :)
I’m looking for TWO more Founders, Foaches, or CEOs who want to:
• Build authority
• Generate leads
• Gain 10,000+ followers
I will do ALL of the content creation, scheduling, and posting for you.
Saving you time and energy to grow your business!
Send me a DM.
• Build authority
• Generate leads
• Gain 10,000+ followers
I will do ALL of the content creation, scheduling, and posting for you.
Saving you time and energy to grow your business!
Send me a DM.
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