9 tactics to boost brand awareness (tried and tested!) 💡
Let's get to it 🧐
Let's get to it 🧐
1. Implement a search-focused content marketing strategy
Organic search traffic can influence your target audience *throughout* the marketing funnel.
To start, you need to create content based on what your target audience searches for to look for products/services/information.
Organic search traffic can influence your target audience *throughout* the marketing funnel.
To start, you need to create content based on what your target audience searches for to look for products/services/information.
1. Implement a search-focused content marketing strategy (cont'd)
That's where keyword research comes in.
- Go to Ahrefs' Keywords Explorer
- Plug in some seed words that define your niche
- Go to Matching terms report > View keywords containing your seed keywords
👇
That's where keyword research comes in.
- Go to Ahrefs' Keywords Explorer
- Plug in some seed words that define your niche
- Go to Matching terms report > View keywords containing your seed keywords
👇
1. Implement a search-focused content marketing strategy (cont'd)
- Filter + choose keywords you want to target. Here are the filters we used to narrow it down from 4M keywords to ~8.5k keywords 👇
- Decide how relevant each topic is to your brand—then start creating content!
- Filter + choose keywords you want to target. Here are the filters we used to narrow it down from 4M keywords to ~8.5k keywords 👇
- Decide how relevant each topic is to your brand—then start creating content!
2. React to media inquiries to kickstart your PR
To get started, subscribe to a feed of media inquiries—try @helpareporter or @SourceBottle.
Your goal is to provide valuable information as fast as possible, and where you see a good opportunity.
Let these tips guide you:
To get started, subscribe to a feed of media inquiries—try @helpareporter or @SourceBottle.
Your goal is to provide valuable information as fast as possible, and where you see a good opportunity.
Let these tips guide you:
2. React to media inquiries to kickstart your PR (cont'd)
To assess whether it's worth responding to a certain media inquiry, study the site's backlink profile strength.
The more it's linked to from authoritative sites in your niche, the more valuable the backlink is for you.
To assess whether it's worth responding to a certain media inquiry, study the site's backlink profile strength.
The more it's linked to from authoritative sites in your niche, the more valuable the backlink is for you.
2. React to media inquiries to kickstart your PR (cont'd)
A good proxy metric for this is the website's Domain Rating (DR), which you can see with Ahrefs' free SEO Toolbar.
The higher the DR, the better. 📈
ahrefs.com
A good proxy metric for this is the website's Domain Rating (DR), which you can see with Ahrefs' free SEO Toolbar.
The higher the DR, the better. 📈
ahrefs.com
3. Incentivize and influence word of mouth
Good customer experience can shape how people perceive a brand.
(Of course, you'll need to have a solid product too—but the buying process + customer service also have a big role to play.)
Good customer experience can shape how people perceive a brand.
(Of course, you'll need to have a solid product too—but the buying process + customer service also have a big role to play.)
3. Incentivize and influence word of mouth (cont'd)
In essence, word-of-mouth marketing involves managing your brand, communication + product marketing.
That includes these four tactics:
In essence, word-of-mouth marketing involves managing your brand, communication + product marketing.
That includes these four tactics:
4. Be visible across review platforms + directory listings
People usually check product reviews before making a purchase.
But those aren't enough: Your brand's visibility on relevant directories + platforms matters too.
🔽
People usually check product reviews before making a purchase.
But those aren't enough: Your brand's visibility on relevant directories + platforms matters too.
🔽
4. Be visible across review platforms + directory listings (cont'd)
Here are some top-ranking keywords on software reviews platform G2:
People looking up these terms could still be top of the funnel—but being listed among the top CRM solutions on these pages has clear benefits.
Here are some top-ranking keywords on software reviews platform G2:
People looking up these terms could still be top of the funnel—but being listed among the top CRM solutions on these pages has clear benefits.
4. Be visible across review platforms + directory listings (cont'd)
To do the above, you need to set up processes to gather reviews and manage your online reputation.
Not sure if you've got a profile on every relevant platform?
Follow these steps:
To do the above, you need to set up processes to gather reviews and manage your online reputation.
Not sure if you've got a profile on every relevant platform?
Follow these steps:
5. Speak at industry events
People prefer engaging with *people*, not brands.
At Ahrefs, we have people across multiple teams/countries speaking and networking at events.
Check out some advantages of doing so:
People prefer engaging with *people*, not brands.
At Ahrefs, we have people across multiple teams/countries speaking and networking at events.
Check out some advantages of doing so:
5. Speak at industry events (cont'd)
Starting from scratch?
- Aim for smaller, local events
- Find topics/styles that resonate with your audience
- Keep at it! You'll likely get more speaker invitations over time.
- Make sure the event has value for you and your company. ⭐
Starting from scratch?
- Aim for smaller, local events
- Find topics/styles that resonate with your audience
- Keep at it! You'll likely get more speaker invitations over time.
- Make sure the event has value for you and your company. ⭐
6. Become a sponsor
A chunk of our marketing budget goes into sponsoring podcasts, events + newsletters.
For e.g., we recently sponsored @brightonseo 👀
What you sponsor depends on your product, audience, budget + positioning.
A chunk of our marketing budget goes into sponsoring podcasts, events + newsletters.
For e.g., we recently sponsored @brightonseo 👀
What you sponsor depends on your product, audience, budget + positioning.
7. Have brand ambassadors
This means anyone who regularly spotlights a company.
In our case, that's @patrickstox, our in-house advisor + technical SEO 🙌
Your brand ambassador should also have the power to influence the community—and doesn't necessarily have to be an employee.
This means anyone who regularly spotlights a company.
In our case, that's @patrickstox, our in-house advisor + technical SEO 🙌
Your brand ambassador should also have the power to influence the community—and doesn't necessarily have to be an employee.
7. Have brand ambassadors (cont'd)
Alternatively, review your customer database (or Twitter followers) to spot influential people in your niche.
You can then check if they've spoken favorably about your brand/product, and consider roping them in as brand ambassadors.
Alternatively, review your customer database (or Twitter followers) to spot influential people in your niche.
You can then check if they've spoken favorably about your brand/product, and consider roping them in as brand ambassadors.
8. Partner with other brands
Specifically, brands that have an overlap in terms of their target audience.
An easy way to start is by co-creating content.
Here's Ahrefs' @michalpecanek conducting an SEO-based webinar with @BorisPocatko of Kontent, a headless CMS:
Specifically, brands that have an overlap in terms of their target audience.
An easy way to start is by co-creating content.
Here's Ahrefs' @michalpecanek conducting an SEO-based webinar with @BorisPocatko of Kontent, a headless CMS:
8. Partner with other brands (cont'd)
Given our authority on all things SEO—and the topic that the Kontent team wanted to cover—the partnership worked.
(Plus, Kontent's audience comprises potential enterprise-level leads for us. 🏆)
Given our authority on all things SEO—and the topic that the Kontent team wanted to cover—the partnership worked.
(Plus, Kontent's audience comprises potential enterprise-level leads for us. 🏆)
9. Run ads in mass media
This popular tactic includes buying ad space on local radio, in newspapers, and more.
If your target segment is tech companies, you might consider buying several billboards in major tech hubs (hello, Silicon Valley!).
This popular tactic includes buying ad space on local radio, in newspapers, and more.
If your target segment is tech companies, you might consider buying several billboards in major tech hubs (hello, Silicon Valley!).
Ultimately, choose your tactics based on your marketing strategy—which should ideally cover these areas.👀
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