Stop being the virgin “10-15 sales calls a month” lead gen (agency) owner
BE THE CHAD 20-40 CALLS A MONTH TURBORAMMER
With this strategy (COPY THIS): 🧵🤏
BE THE CHAD 20-40 CALLS A MONTH TURBORAMMER
With this strategy (COPY THIS): 🧵🤏
In this thread, I'll cover the exact framework we use for our agency & clients to book 5-15 calls a WEEK
Let's get started:
The framework revolves around 7 steps
1. Volume
2. List building
3. Copy
4. Campaign setup
5. Follow-ups
6. A/B test
7. Inbox management
The framework revolves around 7 steps
1. Volume
2. List building
3. Copy
4. Campaign setup
5. Follow-ups
6. A/B test
7. Inbox management
1. Volume
This is simple
But I feel like I must cover this
More outreach = More money
At the end of the day, business is all about 4 steps
1. Traffic
2. Offer
3. Sales
4. Fulfillment
This is simple
But I feel like I must cover this
More outreach = More money
At the end of the day, business is all about 4 steps
1. Traffic
2. Offer
3. Sales
4. Fulfillment
Sending 40 emails a day is simply not enough.
You need to send more to:
- Test faster
- Generate results faster
- Get more traffic
- Move with speed
You need to send more to:
- Test faster
- Generate results faster
- Get more traffic
- Move with speed
If you have 30 email accounts warmed up and ready to send, you can test out a new angle or new targetting in a few days
You can send 30X 40 X 5 = 6000 emails in 5 days
You get a new angle idea?
BOOM
You can test it in under a week and know if it works
You can send 30X 40 X 5 = 6000 emails in 5 days
You get a new angle idea?
BOOM
You can test it in under a week and know if it works
There are never too many leads
If you can't sign all of the clients, you can build a waitlist of interested prospects that you have already talked with
This adds predictability to your business
If you can't sign all of the clients, you can build a waitlist of interested prospects that you have already talked with
This adds predictability to your business
If your max capacity is 5 clients at a time
And one client churns
You can just send an email to your waitlist:
"We had a talk on day X about Offer Y.
We just opened up one client spot.
Are you interested in a call to see if it still makes sense for you?"
And one client churns
You can just send an email to your waitlist:
"We had a talk on day X about Offer Y.
We just opened up one client spot.
Are you interested in a call to see if it still makes sense for you?"
Building waitlists for your offer is AMAZING when done right
One guy in agencyvelocity.io built a waitlist of +25 companies
Now he can just onboard clients from that waitlist when he wants to scale
Lifehack
One guy in agencyvelocity.io built a waitlist of +25 companies
Now he can just onboard clients from that waitlist when he wants to scale
Lifehack
This builds real scarcity in your offer + makes it easy for you to have your max capacity filled at all the times
So if you don't already have 30 email accounts
Buy more domains and start warming them up
It will make your outreach 100X easier
So if you don't already have 30 email accounts
Buy more domains and start warming them up
It will make your outreach 100X easier
2. List building
This goes hand in hand with the volume
Build big lists every week
The worst thing you can do is run out of a list and now have anything ready
It kills your whole momentum
This goes hand in hand with the volume
Build big lists every week
The worst thing you can do is run out of a list and now have anything ready
It kills your whole momentum
For list building I use:
- Leadhype
- Apollo
- Store leads
- VA's
- Clutch
- Y Combinator
- Goodfirms
Explore different tools and find your favorite
They are all simple to use
- Leadhype
- Apollo
- Store leads
- VA's
- Clutch
- Y Combinator
- Goodfirms
Explore different tools and find your favorite
They are all simple to use
Get into the habit of building a new list every week
Even if it isn't 100% your specific niche
There are 0 negatives to prospecting and reaching out to your niche, sub-niche or industry
Even if it isn't 100% your specific niche
There are 0 negatives to prospecting and reaching out to your niche, sub-niche or industry
Let's say you already have your 5 spots filled
And you have a waitlist of 20 companies who at some point were interested in your offer
You can send emails to new startups in that industry who just got their pre-seed funding
And you have a waitlist of 20 companies who at some point were interested in your offer
You can send emails to new startups in that industry who just got their pre-seed funding
Share a valuable google doc with them
Or just say hi
This way you are building connections with your possible future clients automatically
It takes 0 effort and little to no time to setup
Or just say hi
This way you are building connections with your possible future clients automatically
It takes 0 effort and little to no time to setup
"Yo John,
I saw that you just got funded for $X.
We recently helped Company Y do Z.
We made a google doc explaining how we did it.
It probably will come in handy in the future for you so do you mind if I send the link to it?
Cheers,
Leevi"
I saw that you just got funded for $X.
We recently helped Company Y do Z.
We made a google doc explaining how we did it.
It probably will come in handy in the future for you so do you mind if I send the link to it?
Cheers,
Leevi"
Then just send them a document with a case study
Even if they are not fit for your offer right now
They might be in the future
Even if they are not fit for your offer right now
They might be in the future
If you sell lead gen services and you send them a case study of how you generated $300k worth of leads to a similar company
Who do you think they will reach out to when they need a similar service?
You.
Who do you think they will reach out to when they need a similar service?
You.
Just because you sent them an automatic cold email a few months back when nobody else reached out to them / or just tried to hard sell them
Ofc if you haven't built out a waitlist and maxed out on your client spots
This is not the highest ROI thing you can do
In that situation build a new list weekly to always have a list ready when needed
This is not the highest ROI thing you can do
In that situation build a new list weekly to always have a list ready when needed
Always be prospecting
If you are not
You are losing out on money in the future
The stuff you do today is the stuff you thank yourself for in 6 months
The long-term plays paired with short-term plays
With volume
If you are not
You are losing out on money in the future
The stuff you do today is the stuff you thank yourself for in 6 months
The long-term plays paired with short-term plays
With volume
3. Copy
Simple scales
Don't try to reinvent the wheel when writing your cold email copy
If your offer is good, you don't need magic in your copy
Simple scales
Don't try to reinvent the wheel when writing your cold email copy
If your offer is good, you don't need magic in your copy
Hi Firstname, general personalized line based on relevancy or location
Offer / Case Study
CTA
Cheers,
Leevi
Ps. Guarantee
☝️ This is also the exact copy structure that 90% of people use in agencyvelocity.io so it 100% works
Offer / Case Study
CTA
Cheers,
Leevi
Ps. Guarantee
☝️ This is also the exact copy structure that 90% of people use in agencyvelocity.io so it 100% works
It is simple
Better offer = More replies
Better angle = More replies
Better case study = More replies
More replies = More calls
If you are getting 0.5% booking rate
SEND MORE EMAILS
Better offer = More replies
Better angle = More replies
Better case study = More replies
More replies = More calls
If you are getting 0.5% booking rate
SEND MORE EMAILS
When you are sending more
You can test more
When you can test a lot, you can try out more stuff
This way it takes less time for you to find a winning angle & email copy
You can test more
When you can test a lot, you can try out more stuff
This way it takes less time for you to find a winning angle & email copy
If you are getting a 0.1% reply rate on your campaigns
99% of the time it is not about the structure of the copy
Your angle or offer is just shit
A new cold email strategy won't save you at that point
You need to send more to find out what works
99% of the time it is not about the structure of the copy
Your angle or offer is just shit
A new cold email strategy won't save you at that point
You need to send more to find out what works
4. Campaign setup
This is a small thing
But setup everything on instantly(dot)ai
This way you can have 100 domains without paying $5000/month for licenses
This is a small thing
But setup everything on instantly(dot)ai
This way you can have 100 domains without paying $5000/month for licenses
Try out different sending times
I just send 7 am-1 pm in most cases
The difference is minuscule
Try out what works best for your target audience
I just send 7 am-1 pm in most cases
The difference is minuscule
Try out what works best for your target audience
5. Follow Ups
Cold email campaigns with 4 to 7 emails per sequence get three times as many responses compared to campaigns with less than 4 emails per sequence
Cold email campaigns with 4 to 7 emails per sequence get three times as many responses compared to campaigns with less than 4 emails per sequence
You need to be following up on your prospects
This structure has worked for us
Day 1: Intro email
Day 3: Quick follow up
Day 8: Breaking down a case study
Day 16: Is there someone else I should reach out to?
Day 30: New angle
Day 51: Breakup email
This structure has worked for us
Day 1: Intro email
Day 3: Quick follow up
Day 8: Breaking down a case study
Day 16: Is there someone else I should reach out to?
Day 30: New angle
Day 51: Breakup email
70% of our replies come from the follow-ups
Play around with different follow-up sequences
Just make sure you have them
We keep our follow-ups soft & simple
This way the prospect doesn't feel like we are aggressively spamming them
Play around with different follow-up sequences
Just make sure you have them
We keep our follow-ups soft & simple
This way the prospect doesn't feel like we are aggressively spamming them
6. A/B tests
You should always have a test running
You can test:
- angle
- offer
- case study
- ps line
- subject line
- signature
- cta
- targetting
- follow-ups
- sending time
- personalized line
- guarantee
- wording
And 1000 other things
You should always have a test running
You can test:
- angle
- offer
- case study
- ps line
- subject line
- signature
- cta
- targetting
- follow-ups
- sending time
- personalized line
- guarantee
- wording
And 1000 other things
This is why you need a lot of volume
So you can test a lot
Test out 5 different angles
Take the one that works the best
Then test out 5 different CTA's
Take the one that works the best
Then test 5 different titles to target
etc...
So you can test a lot
Test out 5 different angles
Take the one that works the best
Then test out 5 different CTA's
Take the one that works the best
Then test 5 different titles to target
etc...
This way you are improving your outreach every week
If you are only sending 40 emails a day
The testing will be slow and painful
With 15 domains
You can test each thing in a few days
Boom you got a killer campaign in a month
If you are only sending 40 emails a day
The testing will be slow and painful
With 15 domains
You can test each thing in a few days
Boom you got a killer campaign in a month
And when you are testing something new out
Contact at least 500 leads with it + 3 follow-ups
Otherwise, the data will be inaccurate and you might go in the wrong direction
Your copy & campaign is never perfect
Improve it
Every week
Contact at least 500 leads with it + 3 follow-ups
Otherwise, the data will be inaccurate and you might go in the wrong direction
Your copy & campaign is never perfect
Improve it
Every week
7. Inbox management
Because you will be running a lot of volume
You will get a lot of replies
Getting an inbox manager is a smart move
Because you will be running a lot of volume
You will get a lot of replies
Getting an inbox manager is a smart move
Make a braindead easy to follow SOP for them
1. OPEN G-SUITE
2. OPEN THE FIRST UNREAD EMAIL
3. IS IT POSITIVE YES/NO
4. ARE THEY ASKING X
5. USE THE REPLY TEMPLATE Y
6. REPEAT
1. OPEN G-SUITE
2. OPEN THE FIRST UNREAD EMAIL
3. IS IT POSITIVE YES/NO
4. ARE THEY ASKING X
5. USE THE REPLY TEMPLATE Y
6. REPEAT
This way your inbox management won't have too many variables
You can hire a good VA for $5/h
If they spend 5 hours a day managing the inboxes
You need to pay $500/mo for them
You can hire a good VA for $5/h
If they spend 5 hours a day managing the inboxes
You need to pay $500/mo for them
If you are consistently A/B testing stuff with a huge volume
You will make the money back in the first few days
Just create simple SOPs, reply templates, follow-up templates & a clear process for them to follow
You will make the money back in the first few days
Just create simple SOPs, reply templates, follow-up templates & a clear process for them to follow
If you:
1. Send huge volume each month
2. Build a new list each week
3. Stick to a simple copy
4. A/B test EVERYTHING
5. Have quality inbox management
You will book 5-10 qualified calls each week automatically
Just spend 1-2h each week on setting up campaigns & lists
1. Send huge volume each month
2. Build a new list each week
3. Stick to a simple copy
4. A/B test EVERYTHING
5. Have quality inbox management
You will book 5-10 qualified calls each week automatically
Just spend 1-2h each week on setting up campaigns & lists
If you want help with creating killer cold email campaigns & scaling your lead gen agency
We still have 2 spots left for January in Agency Velocity
So if you want to build a $10,000/mo lead gen agency in 92 days
Check out 👉 agencyvelocity.io
We still have 2 spots left for January in Agency Velocity
So if you want to build a $10,000/mo lead gen agency in 92 days
Check out 👉 agencyvelocity.io
Hope you enjoyed this thread 🙏
If you did, I'd appreciate it if you:
1. Follow @LeeviEerola
2. RT the first tweet of this thread
Thanks Gs 🚀
If you did, I'd appreciate it if you:
1. Follow @LeeviEerola
2. RT the first tweet of this thread
Thanks Gs 🚀
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