10 content marketing statistics for 2023 π
Looking for some fresh insights into content marketing? We've got your back. Let's delve deeper:
Looking for some fresh insights into content marketing? We've got your back. Let's delve deeper:
1) According to @HubSpot:
- 82% of marketers are actively investing in content marketing
- 10% report not using content marketing, and
- 8% are unsure if their company uses content marketing π€
- 82% of marketers are actively investing in content marketing
- 10% report not using content marketing, and
- 8% are unsure if their company uses content marketing π€
2) 40% of B2B marketers have a documented content marketing strategy, and 64% of the most successful B2B marketers have a documented content marketing strategy.
H/T: @CMIContent
H/T: @CMIContent
3) 69% of marketers actively invest time in SEO.
H/T: @HubSpot
H/T: @HubSpot
4) According to @CMIContent:
- 67% of marketers say that content marketing generates demand/leads
- 72% of marketers believe content marketing helps to educate the audience, and
- 63% say that it helps build loyalty with existing clients/customers
- 67% of marketers say that content marketing generates demand/leads
- 72% of marketers believe content marketing helps to educate the audience, and
- 63% say that it helps build loyalty with existing clients/customers
5) In 2022, most marketing teams opted to use video as their primary form of content.
This was followed by blogs and images, respectively.
H/T: @HubSpot
This was followed by blogs and images, respectively.
H/T: @HubSpot
6) 73% of people admit to skimming blog posts.
H/T: @HubSpot
H/T: @HubSpot
7) 51% of businesses that invest in content marketing publish content every day.
H/T: @_themanifest__
H/T: @_themanifest__
8) 32% of respondents say they're overwhelmed by the amount of content availableβbut the majority (44%) typically consume three to five pieces of content before engaging with a vendor.
H/T: @DG_Report
H/T: @DG_Report
9) When it comes to preferred mediums for learning about a product or service, @wyzowl found that:
- 73% of respondents have a preference for short video
- 11% prefer text-based articles
- 73% of respondents have a preference for short video
- 11% prefer text-based articles
10) 81% of marketers view content as a core business strategy π₯
H/T: @CMIContent
H/T: @CMIContent
That rounds up our list!
Save the image if you found this useful, and remember: statistics may not always be methodically sound, so take these learnings with a pinch of salt. π
Save the image if you found this useful, and remember: statistics may not always be methodically sound, so take these learnings with a pinch of salt. π
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