Having a good VSL is CRUCIAL to making money with your lead gen agency in 2023
๐ 30-50% higher booking rates
๐ Way higher closing rates
๐ Better quality leads
That's why I wrote this thread breaking down our VSL framework
THREAD (copy this) ๐๐งต
๐ 30-50% higher booking rates
๐ Way higher closing rates
๐ Better quality leads
That's why I wrote this thread breaking down our VSL framework
THREAD (copy this) ๐๐งต
Before we get into the actual framework
I want you to understand why the VSL is so important
I want you to understand why the VSL is so important
It is the perfect place for you to connect your offer with your niche
Explain to them why your offer is the MOST EFFICIENT way to solve the painful problem they are struggling with
Explain to them why your offer is the MOST EFFICIENT way to solve the painful problem they are struggling with
If you have a bad VSL or don't have one at all
You are missing out on a lot of calls & revenue
When prospects receive your cold email or see your ad
They'll get interested
But some of them won't be interested enough to book in immediately
You are missing out on a lot of calls & revenue
When prospects receive your cold email or see your ad
They'll get interested
But some of them won't be interested enough to book in immediately
So they go to your landing page to find out more info
If you don't have a VSL answering their most urgent questions immediately
They'll lose interest and forget you
If you don't have a VSL answering their most urgent questions immediately
They'll lose interest and forget you
Also, if you have a good VSL
Before your prospects jump on a call with you
They can watch it and get pre-sold and understand the actual value of your offer
This way you don't have to start from scratch on the call
They already know & trust you
Way better frame
Before your prospects jump on a call with you
They can watch it and get pre-sold and understand the actual value of your offer
This way you don't have to start from scratch on the call
They already know & trust you
Way better frame
Because of this,
Your cold email campaigns work 30-50% better (actual data we've seen in agencyvelocity.io)
You close at a higher rate on your calls
And the call quality is better since the VSL disqualifies unfit prospects
Your cold email campaigns work 30-50% better (actual data we've seen in agencyvelocity.io)
You close at a higher rate on your calls
And the call quality is better since the VSL disqualifies unfit prospects
So let's get into the framework:
1. Niche-Specific Headline
2. Social Proof
3. Identification
4. Background story/credibility
5. Core Concept
6. Option 1 or Option 2
7. Benefits
8. Features
9. Call To Action
10. Urgency / Scarcity
11. Bonus
12. Guarantee
13. Call To Action
1. Niche-Specific Headline
2. Social Proof
3. Identification
4. Background story/credibility
5. Core Concept
6. Option 1 or Option 2
7. Benefits
8. Features
9. Call To Action
10. Urgency / Scarcity
11. Bonus
12. Guarantee
13. Call To Action
1. Niche-Specific Headline
This is important. Your prospect has landed on your landing page and if you donโt catch their attention quickly, theyโll leave the site and wonโt start watching the VSL.
This is important. Your prospect has landed on your landing page and if you donโt catch their attention quickly, theyโll leave the site and wonโt start watching the VSL.
It needs to be targeted specifically for your niche and it needs to be bold/big enough that someone gets interested enough to start watching.
The better you know your niche, the better headline you can write since it truly hits their pain points, desires, dreams, or fears.
You can follow this structure:
"How to go from (State 1) to (State 2) in (Timeframe) Using (Mechanism} without (negative outcome)"
You can follow this structure:
"How to go from (State 1) to (State 2) in (Timeframe) Using (Mechanism} without (negative outcome)"
So for example:
For B2B SaaS Founders: How To Go From $100,000 MRR to $300,000 MRR In 41 Weeks Using Personalized Video Outreach Without Having To Hire Any New SDRโs
For B2B SaaS Founders: How To Go From $100,000 MRR to $300,000 MRR In 41 Weeks Using Personalized Video Outreach Without Having To Hire Any New SDRโs
Then if down the line you find out that your niche's biggest pain point isnโt hiring new SDRs and itโs relying on referrals for new sales, you would change it to:
For B2B SaaS Founders: How To Go From $100,000 MRR to $300,000 MRR In 41 Weeks Using Personalized Video Outreach Without Having To Rely On Referrals.
2. Social Proof
Now youโve made a bold claim in your headline. Your prospect is probably thinking โthis is bullshit, what does this guy know about anything.โ
Now youโve made a bold claim in your headline. Your prospect is probably thinking โthis is bullshit, what does this guy know about anything.โ
You need to show some social proof & case studies so they know you are a credible source to learn from & to listen to.
Otherwise, they wonโt pay attention to your VSL content and everything else will be useless.
Otherwise, they wonโt pay attention to your VSL content and everything else will be useless.
If you have case studies, that's great! So the transformations youโve been able to provide using this structure:
Company X went from State 1 to State 2 in Y time frame after struggling with Z pain point.
Company X went from State 1 to State 2 in Y time frame after struggling with Z pain point.
Donโt go super in-depth on these, show them quickly to show you know what you are talking about.
If you donโt have case studies, you can use things like:
- Your own experience in the field from a career or studies
- Awards or achievements youโve gotten in the niche
- Public case studies from others
- Your own experience in the field from a career or studies
- Awards or achievements youโve gotten in the niche
- Public case studies from others
So for example you could find articles like this levelingup.com
and say:
โThis is the exact strategy that Justin McGill, the founder LeadFuze, used cold email to grow his companyโs revenue to $30k/month in 12 months.โ
and say:
โThis is the exact strategy that Justin McGill, the founder LeadFuze, used cold email to grow his companyโs revenue to $30k/month in 12 months.โ
This wonโt be as powerful but it will get the job done in the beginning.
Your main goal in this stage is to get your first own case study and re-create the VSL using it.
Your main goal in this stage is to get your first own case study and re-create the VSL using it.
You can also say:
โThis strategy is built on what Iโve learned from working in Companies like X, Y, and Z for the past 7 years in my career as a software developer.โ
โThis strategy is built on what Iโve learned from working in Companies like X, Y, and Z for the past 7 years in my career as a software developer.โ
3. Identification (Who is this for?)
Before you introduce the content of the sales letter, you need to call out the audience and identify with the prospect.
Before you introduce the content of the sales letter, you need to call out the audience and identify with the prospect.
This is an important step to showcase to the viewer that they are in the right place & that you understand their situation.
So for example you could say:
โSo if you are a B2B SaaS Founder who has just raised a seed round and you are looking to break that $3M ARR mark before the year ends, then stick around.โ
โSo if you are a B2B SaaS Founder who has just raised a seed round and you are looking to break that $3M ARR mark before the year ends, then stick around.โ
This way also the lead quality will be better than that you take calls with since the leads that arenโt qualified for it, will drop off.
4. Background story / credibility
Here you need to answer the question: โWho are you and why are you talking about this?โ.
Here again, we need to increase your credibility so the prospect listens to what you say and believes in what you are saying.
Here you need to answer the question: โWho are you and why are you talking about this?โ.
Here again, we need to increase your credibility so the prospect listens to what you say and believes in what you are saying.
You can use things like:
Track Record
Achievements
School
Awards
Career
Just quickly get them to know you a bit better.
Track Record
Achievements
School
Awards
Career
Just quickly get them to know you a bit better.
5. Core Concept
Now you are going to present your mechanism.
So if you are selling a cold email lead generation service, you need to sell them the idea of why it works and how it works.
Now you are going to present your mechanism.
So if you are selling a cold email lead generation service, you need to sell them the idea of why it works and how it works.
If they donโt buy into the mechanism you are using to deliver results, they will never buy your offer.
Based on your niche's awareness & sophistication level, educate them on why your mechanism is powerful, how it works and why it works.
You donโt need to give them the exact step-by-step instructions for doing it, you can give them a high-level overview.
You donโt need to give them the exact step-by-step instructions for doing it, you can give them a high-level overview.
If your market is high on the awareness & sophistication scale, youโll need to come up with methods and strategies that they havenโt seen before and show that it is the better way of getting results.
6. Option 1 or Option 2
Here youโll show them 2 alternatives. Option 1 of doing it themselves or with another service provider versus Option 2 of paying you to do it.
You need to have a logical point of why they should choose your offer instead of just doing it in-house.
Here youโll show them 2 alternatives. Option 1 of doing it themselves or with another service provider versus Option 2 of paying you to do it.
You need to have a logical point of why they should choose your offer instead of just doing it in-house.
For example:
โNow you can start building your cold email system in-house, however, youโd need to spend thousands of dollars in tools, months into learning all the small nuances in the process, and spend 2-4 hours every day managing the cold email campaigns.
โNow you can start building your cold email system in-house, however, youโd need to spend thousands of dollars in tools, months into learning all the small nuances in the process, and spend 2-4 hours every day managing the cold email campaigns.
Or you can work with us and start getting results in the next 2 weeks from starting.โ
7. Benefits
Now you need to sell yourself more. You need to paint a picture in their heads of what happens if they work with you.
Donโt focus on the features of your service. Talk about the actual end benefits that they desire.
Now you need to sell yourself more. You need to paint a picture in their heads of what happens if they work with you.
Donโt focus on the features of your service. Talk about the actual end benefits that they desire.
For example:
โWhen you work with us, youโll be able to:
- Go from $100,000 MRR to $300,000 MRR in 7 months
- Grow so fast youโll be featured in inc 5000
- Have investors reaching out to you daily since you have a product in demand
โWhen you work with us, youโll be able to:
- Go from $100,000 MRR to $300,000 MRR in 7 months
- Grow so fast youโll be featured in inc 5000
- Have investors reaching out to you daily since you have a product in demand
Again, the better you understand your niche, the better you know what their actual desires and dreams are and you can target them.
Remember, you are a bridge between their painful state now and the dreamland they want to be in.
Remember, you are a bridge between their painful state now and the dreamland they want to be in.
8. Features (How it works?)
Now you finally can present the features in your offer. Your features need to make sense based on what youโve explained in the core concept part of your VSL.
Now you finally can present the features in your offer. Your features need to make sense based on what youโve explained in the core concept part of your VSL.
You need to show that your features make it easier, faster, or cheaper to use the mechanism.
Give a monetary value to all your features and stack the value of your offer.
Give a monetary value to all your features and stack the value of your offer.
9. Call To Action
Now, youโve shown them everything you need to show to get them sold on your mechanism + prove that the best option for getting results with the mechanism, is by working with you.
Now you need to answer the question: โHow to get this?โ
Now, youโve shown them everything you need to show to get them sold on your mechanism + prove that the best option for getting results with the mechanism, is by working with you.
Now you need to answer the question: โHow to get this?โ
Make a call to action:
โSo, if you are interested in seeing how we can use this system for your company, click the button below and book a 30-minute discovery session for us.โ
โSo, if you are interested in seeing how we can use this system for your company, click the button below and book a 30-minute discovery session for us.โ
10. Urgency / Scarcity
Now, they need a reason to act right now instead of putting it to the side and coming back to it later.
For example, if you can only work with a certain number of clients at once or if you plan to increase prices in the future, let them know about it.
Now, they need a reason to act right now instead of putting it to the side and coming back to it later.
For example, if you can only work with a certain number of clients at once or if you plan to increase prices in the future, let them know about it.
Make sure itโs real. Fake urgency & scarcity will always come back and do more damage than good. Donโt lie to your prospects.
11. Bonus
If your offer has a bonus, bring it up now. Some extra things that they get if they book a call with you right now.
This gives more urgency and pushes them to take advantage of the opportunity now.
If your offer has a bonus, bring it up now. Some extra things that they get if they book a call with you right now.
This gives more urgency and pushes them to take advantage of the opportunity now.
12. Guarantee
At this point, your prospect might be thinking โwhat if I hop on a call, get sold something, and wonโt get these results.โ
Take away the risk by presenting your guarantee and making it a no-brainer option to hop on the call.
At this point, your prospect might be thinking โwhat if I hop on a call, get sold something, and wonโt get these results.โ
Take away the risk by presenting your guarantee and making it a no-brainer option to hop on the call.
13. Call To Action
After that, make a new call to action to push them into booking the call.
After that, make a new call to action to push them into booking the call.
Then when you have your script written out, do 3-5 dry runs to learn to go through it naturally
And record it with Loom
You can record the doc straight up or make a slideshow
Both work completely fine!
And record it with Loom
You can record the doc straight up or make a slideshow
Both work completely fine!
Also, if you are looking to take control of your life during 2023
You can work with us 1:1 and build a $10,000/mo lead gen agency in 92 days
Prices are going up on the 9th of Jan so act now ๐
agencyvelocity.io
You can work with us 1:1 and build a $10,000/mo lead gen agency in 92 days
Prices are going up on the 9th of Jan so act now ๐
agencyvelocity.io
Also if you enjoyed this thread, I'd appreciate if you
1. Follow @LeeviEerola
2. RT the first Tweet
Thanks for your time ๐ฅ
Let's make 2023 a fucking movie
1. Follow @LeeviEerola
2. RT the first Tweet
Thanks for your time ๐ฅ
Let's make 2023 a fucking movie
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