How I made $14,950 in 57 minutes with 2 emails and a Google Doc:
I’ve teamed up with @GrowthTactics to create the Un-ignorable Challenge
But rather than build it and hope people wanted it... we pre-sold 50 early bird seats to test demand last month
We sold out in under an hour
Here are 7 psychology-backed tactics we used to drive sales:
But rather than build it and hope people wanted it... we pre-sold 50 early bird seats to test demand last month
We sold out in under an hour
Here are 7 psychology-backed tactics we used to drive sales:
1/ Priming
As Robert Cialdini explains in his book, Pre-suasion, it’s not always the sales pitch itself that persuades someone to take action, but what happens *before* you deliver your message
Behavioral scientists call this “priming”
And priming is powerful...
As Robert Cialdini explains in his book, Pre-suasion, it’s not always the sales pitch itself that persuades someone to take action, but what happens *before* you deliver your message
Behavioral scientists call this “priming”
And priming is powerful...
Before announcing Un-ingorable, I subtly primed my audience by sharing my unique POV
I wrote a thread cautioning against “building an audience” and instead urged readers to “build intent” with future buyers
I used “un-ignorable” in several posts
And I didn’t stop there...
I wrote a thread cautioning against “building an audience” and instead urged readers to “build intent” with future buyers
I used “un-ignorable” in several posts
And I didn’t stop there...
2/ Curiosity gap
Curiosity is an itch that we can’t help but scratch
There’s a reason why “clickbait” headlines grab our attention—they tease at an interesting story without revealing the details
We’re unconsciously driven to read the article so we can close the curiosity gap
Curiosity is an itch that we can’t help but scratch
There’s a reason why “clickbait” headlines grab our attention—they tease at an interesting story without revealing the details
We’re unconsciously driven to read the article so we can close the curiosity gap
I wanted to build some pre-launch curiosity...
So I updated my Twitter profile and shared the tweet below to tease at what was coming
And I sent a timely email the day before the launch urging folks to “check your inbox tomorrow”
Create curiosity? ✅
So I updated my Twitter profile and shared the tweet below to tease at what was coming
And I sent a timely email the day before the launch urging folks to “check your inbox tomorrow”
Create curiosity? ✅
3/ Scarcity
For our pre-sale, we only opened 50 discounted early bird seats
People want something more when its in high demand with low supply
(There’s a reason why Apple consistently sells out of the newest iPhone)
Creating scarcity drove fence-sitters to take action
For our pre-sale, we only opened 50 discounted early bird seats
People want something more when its in high demand with low supply
(There’s a reason why Apple consistently sells out of the newest iPhone)
Creating scarcity drove fence-sitters to take action
4/ Pattern Interrupt (aka Von Restorff Effect)
🍎🍎🍏🍎🍎🍎🍎
Which apple did you notice first? The green one?
There’s a reason:
When we see multiple things that all look the same, we remember the one that’s different
It’s true for apples and it’s true for online courses...
🍎🍎🍏🍎🍎🍎🍎
Which apple did you notice first? The green one?
There’s a reason:
When we see multiple things that all look the same, we remember the one that’s different
It’s true for apples and it’s true for online courses...
How many online courses have you bought and never finished?
(Be honest)
I knew experienced marketers and founders had seen 100s of overhyped course launches that failed to deliver
They didn’t want another audience-building course—they wanted to stop being ignored...
(Be honest)
I knew experienced marketers and founders had seen 100s of overhyped course launches that failed to deliver
They didn’t want another audience-building course—they wanted to stop being ignored...
Un-ignorable isn’t an online course—it’s a 21-day group challenge
Participants learn how to create thumb-stoppingly good content and complete mini challenges with support from us and smart peers
There’s even a mystery prize 🤩
It’s a different kind of learning experience...
Participants learn how to create thumb-stoppingly good content and complete mini challenges with support from us and smart peers
There’s even a mystery prize 🤩
It’s a different kind of learning experience...
So we created a different kind of sales page
We ditched the sexy landing page and used a no-frills Google doc instead
This approach:
> Forced us to nail the copy
> Was unexpected and positioned Un-ignorable as something very different
> Created real urgency
On that note...
We ditched the sexy landing page and used a no-frills Google doc instead
This approach:
> Forced us to nail the copy
> Was unexpected and positioned Un-ignorable as something very different
> Created real urgency
On that note...
5/ Urgency
We made it clear that only 50 early bird seats were available and we updated the number of remaining seats in the Google doc in real time
Visitors could see that 90 other people were looking at that page when there were only 29 remaining spots
The FOMO was real
We made it clear that only 50 early bird seats were available and we updated the number of remaining seats in the Google doc in real time
Visitors could see that 90 other people were looking at that page when there were only 29 remaining spots
The FOMO was real
6/ Social Proof
The Un-ignorable Challenge is new, but it evolved from our past programs
We shared testimonials from past students including folks like @amandanat and @heykahn who took Demand Curve’s original audience-building course
Happy students are the best sales people
The Un-ignorable Challenge is new, but it evolved from our past programs
We shared testimonials from past students including folks like @amandanat and @heykahn who took Demand Curve’s original audience-building course
Happy students are the best sales people
7/ Bandwagon Effect
Humans are a herding species and we’re heavily influenced by what other people are doing
When we see a new brunch spot with a line around the corner, we assume it’s good and join the line
In the online world, you must find ways to make demand *visible*...
Humans are a herding species and we’re heavily influenced by what other people are doing
When we see a new brunch spot with a line around the corner, we assume it’s good and join the line
In the online world, you must find ways to make demand *visible*...
When someone signed up for the Un-ignorable Challenge, we asked them to post on social media to build more hype
And when we sold out—in just 57 minutes—I posted a GIF sharing my shock and delight
This showcased demand and urged people to jump on the bandwagon
On that note...
And when we sold out—in just 57 minutes—I posted a GIF sharing my shock and delight
This showcased demand and urged people to jump on the bandwagon
On that note...
The *official* Un-ignorable launch is tomorrow
We’ll open 125 more seats and when they’re gone... they’re gone
If you want first dibs, you must be on our priority waitlist (1000+ people are already waiting)
Comment on this tweet and I’ll DM a link to the waitlist
We’ll open 125 more seats and when they’re gone... they’re gone
If you want first dibs, you must be on our priority waitlist (1000+ people are already waiting)
Comment on this tweet and I’ll DM a link to the waitlist
Here’s a summary of the psychology-backed tactics we used to crush our launch:
> Priming
> Curiosity gap
> Scarcity
> Pattern Interrupt
> Urgency
> Social proof
> Bandwagon Effect
But before you go...
> Priming
> Curiosity gap
> Scarcity
> Pattern Interrupt
> Urgency
> Social proof
> Bandwagon Effect
But before you go...
A caveat:
If you wanna mirror these results, it starts with building trust and creating the right offer for the right people
If you’re not selling the right thing, these tactics won’t work for you
You must deeply understand your audience first, which you'll do in Un-ignorable
If you wanna mirror these results, it starts with building trust and creating the right offer for the right people
If you’re not selling the right thing, these tactics won’t work for you
You must deeply understand your audience first, which you'll do in Un-ignorable
That’s a wrap
Did you enjoy this thread? Follow me for more tweets on buyer psychology @katebour
And if want a chance to join Un-ignorable before it sells out (and it will sell out) comment now to get a link to the priority waitlist
Did you enjoy this thread? Follow me for more tweets on buyer psychology @katebour
And if want a chance to join Un-ignorable before it sells out (and it will sell out) comment now to get a link to the priority waitlist
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