1) We will see more and more of this across industries.
AI can be “superhuman,” but the way it delivers these results is often unknowable.
i.e. AI can determine a persons sex by looking at a retina, something no human can do. But no one knows how.
adexchanger.com
AI can be “superhuman,” but the way it delivers these results is often unknowable.
i.e. AI can determine a persons sex by looking at a retina, something no human can do. But no one knows how.
adexchanger.com
2) AI is better than any human at Chess, Go, lots of video games, making content recommendations (TikTok) so I’m not surprised it is better than humans at dynamically optimizing advertising spend across a variety of formats.
Advantage Plus also apparently off to a good start.
Advantage Plus also apparently off to a good start.
3) The need for control and an understanding of “why” the AI took an action will disadvantage companies who resist these solutions.
4) I think a lot about the fact that a “Translate” AI model created its own universal language as an optimal solution.
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