Papa Swolio has 3M+ TikTok followers and pumps out viral videos like clockwork
The crazy part?
He posts the same thing every single time
Here's the 3-part viral formula behind it all:
The crazy part?
He posts the same thing every single time
Here's the 3-part viral formula behind it all:
Papa Swolio's viral formula:
1 ➝ Perfect the first 3 seconds
2 ➝ Make content that has built-in shareability
3 ➝ Find an easily repeatable format
Let's dive deeper into how this fitness content creator masterfully executes this in his content... 👇
1 ➝ Perfect the first 3 seconds
2 ➝ Make content that has built-in shareability
3 ➝ Find an easily repeatable format
Let's dive deeper into how this fitness content creator masterfully executes this in his content... 👇
1 - MASTER THE FIRST 3 SECONDS
Your hook is what:
→ Stops the scroll
→ Creates curiosity
→ Gets new people to watch
And there are multiple ways to 'hook' your audience, which this creator crushes:
Your hook is what:
→ Stops the scroll
→ Creates curiosity
→ Gets new people to watch
And there are multiple ways to 'hook' your audience, which this creator crushes:
1A - VISUAL HOOK
Papa Swolio is a jacked dude with majestic hair and a dope beard
He also uses both camera movement and his own movement in the first 3 seconds to add to the attention grabbing nature of the video
Here's an example:
Papa Swolio is a jacked dude with majestic hair and a dope beard
He also uses both camera movement and his own movement in the first 3 seconds to add to the attention grabbing nature of the video
Here's an example:
1B - AUDIO HOOK
He speaks to ONE person in his videos, so he directly calls you out
And to make this work even better, he uses an aggressive tone of voice
Makes you do a double take (and now you're hooked)
He speaks to ONE person in his videos, so he directly calls you out
And to make this work even better, he uses an aggressive tone of voice
Makes you do a double take (and now you're hooked)
Papa Swolio also COMBINES the visual + audio hook by doing a spit take at the beginning of many of his videos
This one, using that strategy, got 1.5M views...
This one, using that strategy, got 1.5M views...
2 - SHAREABILITY
TikTok often share videos w/ each other to send a message
Most of his videos are centered around messages like:
➝ "Go to the f*cking gym"
➝ "Go the f*ck to sleep"
➝ "You look f*cking great"
So people in the gym community send 'em to each other all the time
TikTok often share videos w/ each other to send a message
Most of his videos are centered around messages like:
➝ "Go to the f*cking gym"
➝ "Go the f*ck to sleep"
➝ "You look f*cking great"
So people in the gym community send 'em to each other all the time
3 - REPEATBLE FORMAT → RAPID TESTING
The camera and audio quality is pristine
But outside of that, the production load of each TikTok is minimal
This allows Papa Swolio to iterate on new hooks, outfits, messages, etc in rapid succession without lots of time between shoots
The camera and audio quality is pristine
But outside of that, the production load of each TikTok is minimal
This allows Papa Swolio to iterate on new hooks, outfits, messages, etc in rapid succession without lots of time between shoots
On social (and especially on TikTok), marketers overthink each post
They want it to be an elaborate prodcution
But most social teams don't have the time or resources for that
Simple scales. Papa Swolio + his millions of views are an example of that
They want it to be an elaborate prodcution
But most social teams don't have the time or resources for that
Simple scales. Papa Swolio + his millions of views are an example of that
In summary:
1) Dial in the first 3 secs
2) Optimize for shareability
3) Find a repeatable, low-lift format to test
This formula applies on TikTok, or on any other social media platform
The best brands and creators are following it
Make sense? Cool.
1) Dial in the first 3 secs
2) Optimize for shareability
3) Find a repeatable, low-lift format to test
This formula applies on TikTok, or on any other social media platform
The best brands and creators are following it
Make sense? Cool.
Now before I go to the gym,
If you enjoyed that, I write threads on social media growth 1-2x per week
Follow @tclarkmedia to read them
If you enjoyed that, I write threads on social media growth 1-2x per week
Follow @tclarkmedia to read them
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