4 proven ad types that consistently print money:
For each ad type, I’ll break down the formula, provide examples and explain what you need to include to make each ad work.
Let’s begin:
Let’s begin:
1) Avatar ad
This is where we create an ad based on our ideal avatar, their pain, the stuff they have tried that hasn’t worked, and then introduce our unique solution.
This is where we create an ad based on our ideal avatar, their pain, the stuff they have tried that hasn’t worked, and then introduce our unique solution.
Formula:
- Hook: Intro an industry-specific problem
- Relate: Explain the solutions they have tried (& failed with)
- Epiphany: How they came across a unique solution
- CTA: Opportunity to learn the solution
- Hook: Intro an industry-specific problem
- Relate: Explain the solutions they have tried (& failed with)
- Epiphany: How they came across a unique solution
- CTA: Opportunity to learn the solution
Here is an example of an ad I wrote for a manifestation course. It went viral and did thousands in sales.
2) Walkthrough ad
This is an absolute killer when you write it well.
Over the last few years this ad type has outperformed every other ad we have written.
Formula:
- Intro: Provide the opportunity
- Explanation: Walkthrough of how it works
- CTA: Opportunity to learn how
This is an absolute killer when you write it well.
Over the last few years this ad type has outperformed every other ad we have written.
Formula:
- Intro: Provide the opportunity
- Explanation: Walkthrough of how it works
- CTA: Opportunity to learn how
Example:
This is probably the best ad I have ever written. Ran it for about 8 months straight. Did incredibly well.
Advertising a new business model.
For this ad to work you need to explain clearly, logically and with numbers the new opportunity you are presenting to them.
This is probably the best ad I have ever written. Ran it for about 8 months straight. Did incredibly well.
Advertising a new business model.
For this ad to work you need to explain clearly, logically and with numbers the new opportunity you are presenting to them.
Just look at the number of comments and shares it got:
See how we walk them through the business model with an example?
We make it extremely clear. Long, snappy, humorous copy works best for this.
This is an example of one of the campaigns we had running at the time.
We spent multi 5 figures on this single ad overall:
We make it extremely clear. Long, snappy, humorous copy works best for this.
This is an example of one of the campaigns we had running at the time.
We spent multi 5 figures on this single ad overall:
3) PAS ad
Tried and tested framework.
Problem - Agitate - Solution
Formula:
- Problem: Where are they right now?
- Agitate: What is so bad about it?
- Solution: Where do they want to be?
Tried and tested framework.
Problem - Agitate - Solution
Formula:
- Problem: Where are they right now?
- Agitate: What is so bad about it?
- Solution: Where do they want to be?
When you agitate their pain you need to ensure that you go into much detail and be as specific as possible.
At what point in the day is their pain at its highest? What deep emotions are they feeling?
At what point in the day is their pain at its highest? What deep emotions are they feeling?
4) Story ad
Here we use real-life experiences to connect to our customers. Relate to their pain and explain how you came across the solution.
Formula:
- Tell a story
- Relate it to your offer
- Call to action
Here we use real-life experiences to connect to our customers. Relate to their pain and explain how you came across the solution.
Formula:
- Tell a story
- Relate it to your offer
- Call to action
The reason why this ad works is that it doesn’t look like an ad.
Your story needs to be deep, personal, and showcase that you are going through and feeling the same emotions your prospects are feeling.
Your story needs to be deep, personal, and showcase that you are going through and feeling the same emotions your prospects are feeling.
Here is an example of an ad I wrote for a sleep coach a few years back:
So there are our top 4 ad frameworks that dominate the newsfeed and convert like crazy.
If you liked this thread:
1. Follow me @ohalloran_sam for more
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If you liked this thread:
1. Follow me @ohalloran_sam for more
2. RT the tweet below to help others get value from it
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