We spent $38,911.30 of an agency’s money and generated over $244,000 in new revenue (and counting…)
That’s a 6X return on ad spend.
Here are the 3 things we did to make it happen:
That’s a 6X return on ad spend.
Here are the 3 things we did to make it happen:
For context:
We are running ads to a high-ticket VSL funnel.
The $244,00 is based on the initial 3-month contract value the client signs.
Their retention is pretty good so in reality, the actual ROI from this process is much more than $244k.
Anyway, let’s dive in:
We are running ads to a high-ticket VSL funnel.
The $244,00 is based on the initial 3-month contract value the client signs.
Their retention is pretty good so in reality, the actual ROI from this process is much more than $244k.
Anyway, let’s dive in:
Key 1: The offer
This client had a great offer that only a person who hated the idea of having more money would say no to.
I know I know… you need to hear about “offers” from another internet guy as much as the airlines need another worldwide lockdown (not very bad).
This client had a great offer that only a person who hated the idea of having more money would say no to.
I know I know… you need to hear about “offers” from another internet guy as much as the airlines need another worldwide lockdown (not very bad).
But this really is the secret sauce to landing an absurd amount of agency clients when running ads.
You need the offer to grab attention.
It’s got to slap them so hard in the face that they have no other option but to sign on as a client.
You need the offer to grab attention.
It’s got to slap them so hard in the face that they have no other option but to sign on as a client.
NOTE: This works best for local lead gen agencies.
If you run an ecom or info agency I wouldn’t recommend running ads.
If you run an ecom or info agency I wouldn’t recommend running ads.
Real Estate example:
We will run ads to get you customers: Terrible offer.
We scale your company using paid traffic: Still bad.
We generate you 10-20 new consultations with home sellers every month: Better.
We will run ads to get you customers: Terrible offer.
We scale your company using paid traffic: Still bad.
We generate you 10-20 new consultations with home sellers every month: Better.
We generate you 10-20 new consultations with home buyers every month.
These leads are exclusively yours, have good credit, and if we don’t deliver over a 30-day period then we refund you what you pay us.
Now that’s an offer. How can a real estate agent say no to that?
These leads are exclusively yours, have good credit, and if we don’t deliver over a 30-day period then we refund you what you pay us.
Now that’s an offer. How can a real estate agent say no to that?
Now you may be thinking:
“But Sam, I can’t offer a guarantee like that.”
Well if you want to get clients with ads you need to get better at what you do.
Work for free, master your service, and then you can drown your competition with God-like offers such as the example above.
“But Sam, I can’t offer a guarantee like that.”
Well if you want to get clients with ads you need to get better at what you do.
Work for free, master your service, and then you can drown your competition with God-like offers such as the example above.
You’ll end up refunding a few clients.
But the number of extra clients you sign because you have a grand slam offer will far outweigh those minimal refunds
But the number of extra clients you sign because you have a grand slam offer will far outweigh those minimal refunds
Plus if you’re a local lead gen agency then the time it takes you to run and manage the campaigns is minimal.
So signing more clients than you would normally and refunding a couple of them is still a net positive.
So signing more clients than you would normally and refunding a couple of them is still a net positive.
Key Numero 2: The messaging
The worst thing you can be in marketing is boring and my God most agencies royally mess this one up.
Their marketing is about as much fun as LA traffic and has the personality of a sack of spuds.
The worst thing you can be in marketing is boring and my God most agencies royally mess this one up.
Their marketing is about as much fun as LA traffic and has the personality of a sack of spuds.
If you can’t market your own business properly then no one is going to have confidence in you that you can market theirs.
Quick tip: Stop using stale lingo:
"Autopilot; scale; retargeting; client acquisition; three-step-system; low-hanging fruit."
(Cuz when you sound like everybody, you're a nobody.)
"Autopilot; scale; retargeting; client acquisition; three-step-system; low-hanging fruit."
(Cuz when you sound like everybody, you're a nobody.)
Key number 3: directness
The more offers you make the more money you make. Simple.
Yet I see agencies trying to offer everything but their done-for-you service
Case studies, cheat sheets, downloads, video training, their left nut.
The more offers you make the more money you make. Simple.
Yet I see agencies trying to offer everything but their done-for-you service
Case studies, cheat sheets, downloads, video training, their left nut.
We are wanting to market to busy business owners who want to outsource their marketing to increase sales and free up their time.
The last thing they want to do is jump through a million funnel-shaped hoops to get to the good stuff. They don’t have time for it.
The last thing they want to do is jump through a million funnel-shaped hoops to get to the good stuff. They don’t have time for it.
In the ad copy for this client, we were upfront and told them that there is a done for your service.
And if they are interested they can book a call with the agency.
When we started being honest and direct right from the initial ad we saw conversion rates go through the roof.
And if they are interested they can book a call with the agency.
When we started being honest and direct right from the initial ad we saw conversion rates go through the roof.
Our lead cost is slightly higher (because our copy weeds out the freebie seekers).
But we are seeing 20% plus conversion rates on some VSLs because everyone who opts in has already said a mental ‘yes’ to being sold to.
But we are seeing 20% plus conversion rates on some VSLs because everyone who opts in has already said a mental ‘yes’ to being sold to.
Tip: Stop lying.
"Schedule your free Breakthrough Call. We'll deep-dive into your business and identify actionable ways to explode sales"
It’s a sales call and you’re gonna ask me to buy (which is totally fine BTW)
Business owners appreciate your honesty. They know the game.
"Schedule your free Breakthrough Call. We'll deep-dive into your business and identify actionable ways to explode sales"
It’s a sales call and you’re gonna ask me to buy (which is totally fine BTW)
Business owners appreciate your honesty. They know the game.
Se let’s recap:
1) Sexy offer
2) Engaging marketing with good messaging.
3) Be direct with what you’re selling
1) Sexy offer
2) Engaging marketing with good messaging.
3) Be direct with what you’re selling
If you master the above and fuel it with a good paid advertising strategy then you have literally created a conveyor belt that constantly produces money for your agency.
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1. Follow me @ohalloran_sam for more
2. RT the tweet below to show some love
Thanks for reading!
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