The phrase “personal branding" feels kind of icky.
Many high performers are focused on doing the work, not on managing optics.
Unfortunately this means well-deserving people often get the least credit.
Here’s why you should aim for “personal credibility" instead:
Many high performers are focused on doing the work, not on managing optics.
Unfortunately this means well-deserving people often get the least credit.
Here’s why you should aim for “personal credibility" instead:
How are the two different?
Personal branding can have a superficial undertone.
It assumes you have your work, then you tack on an artificial layer of “branding” to shape perceptions.
Personal branding can have a superficial undertone.
It assumes you have your work, then you tack on an artificial layer of “branding” to shape perceptions.
Personal credibility is about substance first and foremost.
Then showing the folks around you what you can do and how you can contribute.
It’s about earning trust in order to do more of the work you want to do.
Then showing the folks around you what you can do and how you can contribute.
It’s about earning trust in order to do more of the work you want to do.
When you have a strong personal brand, you might get likes on social media.
But when you have strong personal credibility, you have a deeper connection with people who believe in your work.
This means you have more options, more control, and a more fulfilling career.
But when you have strong personal credibility, you have a deeper connection with people who believe in your work.
This means you have more options, more control, and a more fulfilling career.
How do you build your personal credibility?
By doing the same things that make you believe other people (or products) are credible:
• Social proof
• Track record
• Good design
• Work samples
• Strong writing
• Warm referrals
• Being articulate
• Having a strong POV
By doing the same things that make you believe other people (or products) are credible:
• Social proof
• Track record
• Good design
• Work samples
• Strong writing
• Warm referrals
• Being articulate
• Having a strong POV
There are many people who don’t have strong personal brands, but have strong personal credibility.
When you Google them, you might not find a lot.
They might have a small following on Twitter (or not be on Twitter at all).
When you Google them, you might not find a lot.
They might have a small following on Twitter (or not be on Twitter at all).
But they have plenty of interesting opportunities in the circles and networks they belong in.
And that counts for a lot.
And that counts for a lot.
Loading suggestions...