Katelyn Bourgoin
Katelyn Bourgoin

@KateBour

5 تغريدة 4 قراءة Dec 13, 2022
I've grown my LinkedIn following to nearly 35,000 in ~6 months
I was named one of the top 200 creators on LinkedIn by Favicon last month and one of the top 10 fastest-growing accounts this month
Here's my 2-step strategy for LinkedIn growth (part 2 is the most important):
Step 1: I spent 2+ years writing tweets and newsletters before I began publishing on LinkedIn regularly
I knew what kind of content my audience liked so I could cherry-pick the best stuff to rework/remix for LinkedIn
Because I already had a backlog of content, part 1 was easy
Step 2: Spend 30-60 mins per day interacting with other folks on LinkedIn
This is the part that many people skip when repurposing content from one channel to another
You can't just post and bounce
It's a "social" media—you've gotta invest time engaging with your social network
Before you decide to commit to a new channel...
Ask yourself:
Can I *really* commit right now? Do I have time to create content AND show up and engage with others?
If "yes", great. Do 2 channels.
If not, stay focused on growing an audience on your primary channel first
When it comes to social media, it's tempting to hop on the newest channel
We always seem to think that the grass is greener on the other side
The truth?
The grass is greenest where you water it 🌱
Do you agree?

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