With this strategy, we have been able to pick profitable lead gen agency niches & offers with a 96% accuracy
THREAD (use this): 🧵
THREAD (use this): 🧵
This strategy is all based on feedback loops
Understanding how to use them will change how you run your agency forever
Understanding how to use them will change how you run your agency forever
So the high-level overview of the steps is:
1. Go into a broad market
2. Have a broad result-focused offer
3. Get replies & take calls
4. Gather feedback
5. Tweak niche
6. Tweak offer
7. Repeat
1. Go into a broad market
2. Have a broad result-focused offer
3. Get replies & take calls
4. Gather feedback
5. Tweak niche
6. Tweak offer
7. Repeat
1. Go into a broad market
This is the step that a lot of people get wrong immediately
And I admit, I've made this mistake myself
What is it?
Going super specific at the beginning with the niche
This is the step that a lot of people get wrong immediately
And I admit, I've made this mistake myself
What is it?
Going super specific at the beginning with the niche
Why is this a mistake?
In 99% of the cases
You have NO IDEA what the niche means
And if it is even going to work
So you end up going for a specific niche
Which in most cases isn't the best niche for you to be in
And spending 6-months trying to sell your offer to the niche
In 99% of the cases
You have NO IDEA what the niche means
And if it is even going to work
So you end up going for a specific niche
Which in most cases isn't the best niche for you to be in
And spending 6-months trying to sell your offer to the niche
Then after those 6-months when you realize that it isn't the best niche for you to be in
You have NO DATA on anything else
You know one thing:
Niche X is not a good niche to be in
So you need to start from scratch
Not ideal
You have NO DATA on anything else
You know one thing:
Niche X is not a good niche to be in
So you need to start from scratch
Not ideal
So instead of doing that
Go broad with the niche
Pick a huge industry
- Marketing & Advertising
- Human recources
- Law practice
- Accounting
- e-learning
- Insurance
- Software
- IT
Just examples ☝️
There is a bunch of other crazy niches to get into
Go broad with the niche
Pick a huge industry
- Marketing & Advertising
- Human recources
- Law practice
- Accounting
- e-learning
- Insurance
- Software
- IT
Just examples ☝️
There is a bunch of other crazy niches to get into
2. Have a broad result-focused offer
Since you are going into a broad niche
You need to take market awareness into consideration
A lot of these industries do not understand why they need sales calls
They might know that they need more clients
Or more revenue
Since you are going into a broad niche
You need to take market awareness into consideration
A lot of these industries do not understand why they need sales calls
They might know that they need more clients
Or more revenue
But if they are not sales process focused
They are not able to connect the dots between
Calls & Revenue
So there is no point in offering more calls to these companies
They are not able to connect the dots between
Calls & Revenue
So there is no point in offering more calls to these companies
Also, a lot of companies are looking for long-term partnerships
So if you position your offer as a "monthly" thing
It does not resonate with them
So if you position your offer as a "monthly" thing
It does not resonate with them
So how do you get it right?
End result based on the ultimate end goal
With a long timeframe
Without the common pain in the niche
End result based on the ultimate end goal
With a long timeframe
Without the common pain in the niche
"We help Law Firms generate an extra $430,000 in top-line revenue in 15 months or less without writing long SEO articles"
"We'll get your start-up featured in the inc 5000 in 21 months without raising a single funding round"
"We'll make you so much money that you can buy a Lambo cash in 9 months"
Every niche has its "common pain point"
Something that 95% of companies in the industry struggle with
Make sure you find it out asap
And use it in your offer, VSL and outreach
Boosts results A LOT
Google is your friend here
Something that 95% of companies in the industry struggle with
Make sure you find it out asap
And use it in your offer, VSL and outreach
Boosts results A LOT
Google is your friend here
3. Get replies & take calls
Now using that broad niche & broad offer
You need to get into calls and show your offer to as many people in the niche as you possibly can
Since your niche is broad & offer generic
You need high volume for this
15-45 email accounts
Now using that broad niche & broad offer
You need to get into calls and show your offer to as many people in the niche as you possibly can
Since your niche is broad & offer generic
You need high volume for this
15-45 email accounts
Btw. If you think that 15 email accounts is too much, we have some killers in agencyvelocity.io who have 100 email accounts running 😂
From the email campaign statistics, you are able to see if your offer resonates at all with the niche
If you get under 2% reply rates, your offer is probably shit
Go back and change it and try out different angles for it
If you get under 2% reply rates, your offer is probably shit
Go back and change it and try out different angles for it
You want to use cold email as a traffic source
As a way to validate your idea
You have an idea X
You get Y eyeballs to offer X
Did you get results Z?
If yes -> Move forward
As a way to validate your idea
You have an idea X
You get Y eyeballs to offer X
Did you get results Z?
If yes -> Move forward
If you have a basic LP with a smooth VSL
And basic knowledge in cold email copy & follow-ups
You will get meetings
At least 10 a month
Make sure you have 3-5 follow-ups
This boosts your reply rate by 80% than just sending the first email
Source: Our own campaigns :P
And basic knowledge in cold email copy & follow-ups
You will get meetings
At least 10 a month
Make sure you have 3-5 follow-ups
This boosts your reply rate by 80% than just sending the first email
Source: Our own campaigns :P
Now in these calls you want to first run a discovery phase
And ask what kind of pains your niche has
- What is their dream
- What is their problem
- What words they use
This is doing market research
But closing at the same time
And ask what kind of pains your niche has
- What is their dream
- What is their problem
- What words they use
This is doing market research
But closing at the same time
When you've done your market research
And if the prospect seems fit for your service
Pitch your offer
See what objections you get
What questions you get
How well does it fit into their dreams, goals, fears & struggles
Take notes
And if the prospect seems fit for your service
Pitch your offer
See what objections you get
What questions you get
How well does it fit into their dreams, goals, fears & struggles
Take notes
Go to 10-30 calls
Put all your notes into one
Find commonalities and things that were good & bad
Put all your notes into one
Find commonalities and things that were good & bad
4. Tweak niche & offer
Now you have GOLDEN information
Straight from the source
YOUR NICHE
They have given you their dreams, problems, fears and struggles on a silver platter
They've also given you feedback on your generic offer
Now you have GOLDEN information
Straight from the source
YOUR NICHE
They have given you their dreams, problems, fears and struggles on a silver platter
They've also given you feedback on your generic offer
Take this information and tweak your niche & offers based on it
If you saw that some companies are more in pain than others
Niche down to that company type in the industry
Do the same with your offer
Word it and frame it differently
Tweak it based on the info
If you saw that some companies are more in pain than others
Niche down to that company type in the industry
Do the same with your offer
Word it and frame it differently
Tweak it based on the info
5. Repeat
Now you've improved your offer by A LOT
(if done correctly)
Now you need to keep doing the same thing
- Taking calls
- Testing angles
- Getting feedback
And using it to make your Niche, Offer, VSL, Outreach & sales calls better
The feedback is gold
Now you've improved your offer by A LOT
(if done correctly)
Now you need to keep doing the same thing
- Taking calls
- Testing angles
- Getting feedback
And using it to make your Niche, Offer, VSL, Outreach & sales calls better
The feedback is gold
This is how you are never going to suffer from "saturation"
Because you are selling something that they need
Because you are selling something that they need
This way of thinking and operating has been extremely efficient in my own business and also with my Coaching Clients
So if you are interested in learning the full power of feedback loops
And get help from me & my team with scaling a lead gen agency from $0 to $10,000/mo
Book a call with us: calendly.com
We are still onboarding a few people this year before bumping prices up
And get help from me & my team with scaling a lead gen agency from $0 to $10,000/mo
Book a call with us: calendly.com
We are still onboarding a few people this year before bumping prices up
Thank you for reading this thread!
I hope you got a good return on your time 🥂
If you enjoyed:
1. Follow @LeeviEerola
2. RT the first tweet to share it with your audience
I hope you got a good return on your time 🥂
If you enjoyed:
1. Follow @LeeviEerola
2. RT the first tweet to share it with your audience
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