10 un-ignorable Black Friday campaigns that you may have missed:
Black Friday is tomorrow…
Most brands will settle with the same old boring discounts they do every year
But the best brands know how to break the mold, delight their customers, and sell lotsa of stuff (or intentionally none)
Here are 10 of my all-time fav BFCM campaigns:
Most brands will settle with the same old boring discounts they do every year
But the best brands know how to break the mold, delight their customers, and sell lotsa of stuff (or intentionally none)
Here are 10 of my all-time fav BFCM campaigns:
1/ BlackOwned by Google
Google focused on highlighting black-owned businesses for Black Friday
They even added a search for “black-owned shops near me”, boosting the organic presence of these stores on their search tool
So awesome, right?
Google focused on highlighting black-owned businesses for Black Friday
They even added a search for “black-owned shops near me”, boosting the organic presence of these stores on their search tool
So awesome, right?
2/ Cards Against Humanity raises prices
The card game company didn’t do any discounts on BF 2021
They actually raised their price $5!
The move generated a ton of buzz around social media
Customers seemed to like it too, as they reportedly sold more than the previous year
The card game company didn’t do any discounts on BF 2021
They actually raised their price $5!
The move generated a ton of buzz around social media
Customers seemed to like it too, as they reportedly sold more than the previous year
3/ Glossier leverages social proof from customers
Glossier customers love them and they share that love on social media
Part of last year’s BF campaign was to share social posts from real customers to promote their sale
It’s a great example of using social proof!
Glossier customers love them and they share that love on social media
Part of last year’s BF campaign was to share social posts from real customers to promote their sale
It’s a great example of using social proof!
4/ REI closes shop on Black Friday
In 2015, REI—an outdoor apparel company—decided to actually close their stores on BF
The reason? Encourage customers to go outside instead
They didn’t make money, but they generated huge buzz and strengthened their bond with their buyers
In 2015, REI—an outdoor apparel company—decided to actually close their stores on BF
The reason? Encourage customers to go outside instead
They didn’t make money, but they generated huge buzz and strengthened their bond with their buyers
5/ Patagonia says ‘Buy Less, Demand More’
Patagonia is known for its values-based approach to everything they do
Their message on BF 2020?
“Buy less” during a season when people buy more
They did it with a “Reversible poem” (reads in both directions) on a full page on the NYT
Patagonia is known for its values-based approach to everything they do
Their message on BF 2020?
“Buy less” during a season when people buy more
They did it with a “Reversible poem” (reads in both directions) on a full page on the NYT
6/ Uniqlo and “Arigato”
Uniqlo didn’t go as crazy as other brands mentioned here, but their approach is worth noticing
Instead of positioning their sales as a promotion, they did it as a “thank you” event
This puts the focus back on their customers, who feel appreciated
Uniqlo didn’t go as crazy as other brands mentioned here, but their approach is worth noticing
Instead of positioning their sales as a promotion, they did it as a “thank you” event
This puts the focus back on their customers, who feel appreciated
7/ MeUndies and “The Drawer Buster” virtual event
MeUndies decide to host a Facebook Live party with DJs and dance contests
As more people joined the event, more discounts were unlocked
The event got over 13k viewers live, who converted at a rate of 25%!
MeUndies decide to host a Facebook Live party with DJs and dance contests
As more people joined the event, more discounts were unlocked
The event got over 13k viewers live, who converted at a rate of 25%!
8/ Fighting objections with Target
Some customers fear that whatever deal they get on BF could be even better on the holidays
Target knew this and prepared a campaign to fight this objection with their “Holiday Price Match Guarantee” campaign
Some customers fear that whatever deal they get on BF could be even better on the holidays
Target knew this and prepared a campaign to fight this objection with their “Holiday Price Match Guarantee” campaign
9/ Teachable and the number psychology
The usual BF deals are 25%, 50% or 75% off
Teachable decided to play a little bit with these numbers
Instead, they offered 36%, 47% and even 58% off
This simple tweak got them more attention than if they ran a usual ad
The usual BF deals are 25%, 50% or 75% off
Teachable decided to play a little bit with these numbers
Instead, they offered 36%, 47% and even 58% off
This simple tweak got them more attention than if they ran a usual ad
10/ IKEA flips the script with buy back event
On BF, IKEA allowed customers to return their used furniture
In exchange, they could get a voucher for up to 50% of the value of the item
This campaign is an excellent combination of company values + value to the customer
On BF, IKEA allowed customers to return their used furniture
In exchange, they could get a voucher for up to 50% of the value of the item
This campaign is an excellent combination of company values + value to the customer
BFCM is a huge opportunity for marketers
But remember: buyers are being bombed with ads and promotions everywhere they look
If you want your campaign to stand out, you need to do something un-ignorable
Hopefully, these 10 examples inspired you for a future campaign!
But remember: buyers are being bombed with ads and promotions everywhere they look
If you want your campaign to stand out, you need to do something un-ignorable
Hopefully, these 10 examples inspired you for a future campaign!
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If you’d share it (which will take about 0.3 seconds) I’d be so grateful 🙏
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