Blockworks
Blockworks

@Blockworks_

13 Tweets 1 reads Dec 06, 2022
Nike is launching a web3/NFT platform.
A breakdown of all you need to know about it:
1. Virtual collections
2. Marketplace
3. Royalties
4. Utilities
5. Community
6. How to get access
7. The first virtual drop
8. Nike's future web3 plans
1/ Nike and Web3
In the last 12 months Nike has embraced web3 and crypto through multiple initiatives:
- Nov 21: Files NFT-related trademarks
- Dec 21: Nike acquires NFT startup RTFKT
- Jan 22: Nike lists metaverse jobs
- April 22: Nike drops an NFT collection
2/ Swoosh Web3 Ambitions
Swoosh aims to be the safest and most trusted platform for virtual creations celebrating sports and sports culture.
But what exactly can we expect from it?
3/ Swoosh's Virtual Drops
The first collection will drop near the New Year and it will be created with the community.
The plan is for the community to be involved in future drops.
Additionally, they also plan to collaborate with "familiar faces" for future collections.
4/ The Marketplace
Swoosh will also allow users to buy, sell, or trade Nike virtual creations with other .SWOOSH members.
However, they say that they will support multiple virtual wallets in the near future.
5/ Giving Royalties To The Community
Swoosh is serious about giving back to the community.
Participants will be given the chance to earn royalties for every virtual product they help design.
Swoosh will also host opportunities for a chance to co-create virtual products.
6/ Web3 Education
Swoosh will host both IRL and virtual exclusive events to educate people about web3
7/ Extra Utility
Holding a virtual item might enable holders to:
- Preorder a physical item
- Enable chats with the shoe designers
- Unlock wearability in games (maybe NBA2K?)
- Chats with athletes
8/ Polygon, NIKE-ID and Wallets
The platform will use Polygon.
Every user will be able to create their own NIKE-ID for FREE and this will be connected to their wallet.
The platform will launch compatibility with other third-party wallet providers soon.
9/ How To Get Access
Swoosh is now in beta. The first users will be able to redeem their NIKE-ID this Friday.
How to get a code?
1) IRL events
2) RTFKT's CloneX holders will get early-access too
10) The First Virtual Drop
Swoosh plans to launch its first virtual drop and its marketplace in the next few months.
Why? It will focus on educating and collaborating with the community to design in the first collection.
11/ What's Next
We don't expect Nike to stop its NFT initiatives here.
Last year the company filed trademarks applications for:
- NIKE
- Just Do It
- Swoosh
- Air Jordan
- Jumpman
Additionally, in July, Nike filed a trademark application for β€œvideo game integration” of NFTs.
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