In 2012, Facebook hit a billion users.
And Zuckerberg releases a red book on company culture.
Most of it is useless.
But here's a golden nugget on goal setting for your startupπ
And Zuckerberg releases a red book on company culture.
Most of it is useless.
But here's a golden nugget on goal setting for your startupπ
This little red book got plopped on people's desks.
It's not a manual. It crystallizes their culture.
But most of it is cringey propaganda.
It's not a manual. It crystallizes their culture.
But most of it is cringey propaganda.
However, I found 1 golden nugget to help you set goals as a startup builder.
Here it is...
6 Months or 30 Years
"There is no point in having a 5-year plan in this industry. With each step forward, the landscape you're walking changes."
So what does this mean?
Here it is...
6 Months or 30 Years
"There is no point in having a 5-year plan in this industry. With each step forward, the landscape you're walking changes."
So what does this mean?
Let me whip up a scenario for you.
It's January 1st, 2023.
You set a goal of 100,000 users by the end of the year.
You write it on a whiteboard.
You tell everyone you know.
It's January 1st, 2023.
You set a goal of 100,000 users by the end of the year.
You write it on a whiteboard.
You tell everyone you know.
But 3 months into 2023, you realize that total user count is a bad metric.
You should focus on revenue instead.
Because if you only focus on growth, you optimize for people who would never pay you.
You should focus on revenue instead.
Because if you only focus on growth, you optimize for people who would never pay you.
Instead, you decide to focus on a smaller number of users who could convert to paid customers.
What do you do? Do you scrap the original goal? Tell everyone you screwed up?
You just burned months telling the team that 100,000 users is all that matters.
This is the trap.
What do you do? Do you scrap the original goal? Tell everyone you screwed up?
You just burned months telling the team that 100,000 users is all that matters.
This is the trap.
So, what's the solution?
Your solution is to break your startup's goals into short and long-term.
Are 6 months or 30 years magic numbers?
Of course not.
Remember that Facebook chose these when they already had 1 billion users.
For you, it could be 2 weeks and 20 years.
Your solution is to break your startup's goals into short and long-term.
Are 6 months or 30 years magic numbers?
Of course not.
Remember that Facebook chose these when they already had 1 billion users.
For you, it could be 2 weeks and 20 years.
But here's the key question to ask yourself:
β’ What is the massive vision?
β’ What is the next step?
β’ What is the massive vision?
β’ What is the next step?
Momentum dies with medium-term goals.
Because remember this:
"With each step forward, the landscape changes."
Because remember this:
"With each step forward, the landscape changes."
Zuck used this framework to adapt to the changing landscape... while keeping his eye on the long-term prize.
Perhaps you can too.
Perhaps you can too.
If you found this tactical, retweet the 1st tweet:
And I'm pumped to partner with @tegusHQ - they arm investors and corpdev teams with 30K+ expert transcripts to supercharge their investment decisions
And I'm pumped to partner with @tegusHQ - they arm investors and corpdev teams with 30K+ expert transcripts to supercharge their investment decisions
Follow me @chrishlad for more nuggets to unlock unfair advantages to better build your startup.
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