Have you read blogs titled ‘12 best footer examples’ to find one brilliant example and one that’s blah?
When I wrote for @Klaviyo, I had to sort through 300 emails to find the perfect 15.
I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent.
When I wrote for @Klaviyo, I had to sort through 300 emails to find the perfect 15.
I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent.
🔥 So I developed a matrix for scoring quality examples👇
(My actual Matrix for Klaviyo in the last tweet!)
(My actual Matrix for Klaviyo in the last tweet!)
👉1. How recent is the example? (Importance 5/5)
The world–especially the digital one–changed completely post-covid. Any examples from before 2020 should be analyzed heavily for relevance today.
The world–especially the digital one–changed completely post-covid. Any examples from before 2020 should be analyzed heavily for relevance today.
🔥 Eg: A blog on ‘10 companies with the best work culture’ with *only* in-office culture examples will tank int the remote-work world At best, your audience will think it’s a ‘nostalgic blast from the past’. At worst, they’ll bounceee.
👉 2. Do you have results from the example? (Importance 4/5)
Who benefited from this? Do you have numbers or case studies? Do you have stories?
Who benefited from this? Do you have numbers or case studies? Do you have stories?
🔥Eg: Do you have numbers on employees retained by the ‘best work cultures company’? Or any case studies of happy employees?
Results boost the example’s credibility tremendously!
For Klaviyo, I picked examples that boosted sales, had 2X average open rates, or got widely shared.
Results boost the example’s credibility tremendously!
For Klaviyo, I picked examples that boosted sales, had 2X average open rates, or got widely shared.
👉 3. How unique is this example? (Imp. 3/5)
Unless the piece is specifically ‘X unique…’, uniqueness is not the highest ranking criterion. But it is important. With SO much same-y content online, people notice new stuff quicker. In fact, most are scanning for things that pop.
Unless the piece is specifically ‘X unique…’, uniqueness is not the highest ranking criterion. But it is important. With SO much same-y content online, people notice new stuff quicker. In fact, most are scanning for things that pop.
🔥 Eg: ‘10 Best work cultures' and one company on the list that offers ZERO benefits?
What makes them the best? People love the outliers, the misfits, and the conspiracy theories.
What makes them the best? People love the outliers, the misfits, and the conspiracy theories.
👉4. How well-designed is this example? (Importance 2/5)
Good design and graphics will always add to your blog. When you incorporate well-designed examples, you channel all of the design team’s expertise into your content!
(Is this what they call a hack?)
Good design and graphics will always add to your blog. When you incorporate well-designed examples, you channel all of the design team’s expertise into your content!
(Is this what they call a hack?)
🔥 Eg: A blog on ‘X best email footers’ with beautifully designed footers as examples automatically makes your own blog pop.
5. How is the copy in this example? (Importance 1/5)
Technically, good copy is as important as good design. BUT when it’s embedded in a screenshot, people tend to gloss over it.
Unless it’s an example of something writing specific, like ‘X best-written newsletters’.
Technically, good copy is as important as good design. BUT when it’s embedded in a screenshot, people tend to gloss over it.
Unless it’s an example of something writing specific, like ‘X best-written newsletters’.
Anddd as promised, part of the matrix I created for this Klaviyo piece: klaviyo.com
TL;DR
1. Recent
2. Results
3. Uniqueness
4. Design
5. Copy
If you want high-end content for your brand, DM me @banikaur1997!
TL;DR
1. Recent
2. Results
3. Uniqueness
4. Design
5. Copy
If you want high-end content for your brand, DM me @banikaur1997!
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