Ignas | DeFi Research
Ignas | DeFi Research

@DefiIgnas

9 Tweets Apr 05, 2023
1/ Reddit Collectible Avatars is the most fun I had with NFTs.
At least since I bought my Penguin 4 months ago.
This is how crypto mass adaption feels like.
Let me explain ๐Ÿงต
2/ Yesterday Reddit launched 2nd generation of Collectibe Avatars of ~40,000 NFTs.
All sold out within 24 hours, selling each for $10 to $100 USD
The Gen1 launched in July and took WEEKS to sell out.
3/ Gen1 and Gen2 are already selling at 40x-50x the initial price on Opensea.
Trading volume and liquidity is still low, though.
Gen1 cumulative trading volume is just $2.4M USD.
But that's not the point.
4/ The thing is, Reddit just onboarded 3M crypto users with these NFT avatars by creating crypto wallets.
And most of them don't even know they use crypto.
'NFT' is not mentioned anywhere.
'Crypto wallet' named as 'Vault'
At least blockchain is mentioned once.
5/ Reddit CEO Steve Huffman told his plan is โ€œnot use any crypto wordsโ€ in any of these announcements.
"It just confuses peopleโ€ Huffman said.
โ€œThe ecosystem is so confusing. I canโ€™t figure out half this stuff.โ€
Lesson to all builders here.
6/ His strategy is working.
There's a small, but growing community on Reddit of dedicated collectors.
It feels like the 2021 NFT bull market, but with less talk on prices and more of showing off your uniquely customized Avatars.
7/ Discord too tried to integrate crypto wallets, but faced a backlash from users who cancelled their Nitro subscriptions.
It seems, there's no need to mention 'Crypto' or 'NFT's yet @jasoncitron
8/ In my opinion Reddit executed the strategy perfectly.
One worry I have is Avatar dilution, if they constantly issue new NFTs to the market.
Yet as long as the demand grows at the same pace and the majority doesn't realize they're holding NFTs, it should be fine ๐Ÿ˜…
9/ P.s. Sorry for a non-DeFi related content.
Promise to post on DeFi more, so follow me @DefiIgnas
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