In the last 4 years, I’ve written over 200 articles for 15+ clients (including Hubspot, Hotjar, and Databox).
Only 4 needed edits I couldn’t make from my phone.
Steal my LEMA framework for crisp–clear content that editors (and users) will love 🧵
#SEOThread @lilyugbaja
Only 4 needed edits I couldn’t make from my phone.
Steal my LEMA framework for crisp–clear content that editors (and users) will love 🧵
#SEOThread @lilyugbaja
L for Logical
Unrestrained, you could write 4k words about tomatoes.
🔸Whether they’re fruit or vegetable
🔸Their color
🔸Origin…
Logic is what restricts your scope so that you’re only writing what your audience needs to read — in the order they need to read it
#SEOThread
Unrestrained, you could write 4k words about tomatoes.
🔸Whether they’re fruit or vegetable
🔸Their color
🔸Origin…
Logic is what restricts your scope so that you’re only writing what your audience needs to read — in the order they need to read it
#SEOThread
When you make a point, what’s the next logical question that point raises?
Logic answers the questions what, who, where, when, why, how…depending on context.
Ex:
Statement: You should read books.
Q: Why? Because X benefit.
Q: How (do books give you X benefit)?
#SEOThread
Logic answers the questions what, who, where, when, why, how…depending on context.
Ex:
Statement: You should read books.
Q: Why? Because X benefit.
Q: How (do books give you X benefit)?
#SEOThread
To follow your target audience’s logic, ask 3 questions about them:
🔸What do they know?
🔸What do they want to know?
🔸What do they *need* to know?
The answers help you understand which concepts to expand on — so you don’t leave readers guessing.
#SEOThread @lilyugbaja
🔸What do they know?
🔸What do they want to know?
🔸What do they *need* to know?
The answers help you understand which concepts to expand on — so you don’t leave readers guessing.
#SEOThread @lilyugbaja
You focus your article on what they want to know and don’t dwell on what they already know.
Ex 👇
Kw: groupthink
Knows: Groupthink is bad
Want to know: If they’re facing it, the effects, how they can fix it…
Need to know: Lack of diversity is likely the problem
#SEOThread
Ex 👇
Kw: groupthink
Knows: Groupthink is bad
Want to know: If they’re facing it, the effects, how they can fix it…
Need to know: Lack of diversity is likely the problem
#SEOThread
The most important thing to them is to know if they’re experiencing groupthink
That’s why I intro’ed the piece with an example of groupthink at play showing:
🔸What it looks like
🔸The effects
🔸The cause
✨For clarity, discover and answer search intent with logic
#SEOThread
That’s why I intro’ed the piece with an example of groupthink at play showing:
🔸What it looks like
🔸The effects
🔸The cause
✨For clarity, discover and answer search intent with logic
#SEOThread
E for Explicit
❌ You should create content that is easy to read.
✅ You should create content that uses simple words people won’t google as they read.
If you’re stuck, ask “what am I trying to say here?”.
Answer. Then probe your answer until you’re satisfied.
#SEOThread
❌ You should create content that is easy to read.
✅ You should create content that uses simple words people won’t google as they read.
If you’re stuck, ask “what am I trying to say here?”.
Answer. Then probe your answer until you’re satisfied.
#SEOThread
Explicit content is intentional; each sentence and each word has a purpose.
Cut fluff.
Inspire action.
❌ You should create content that uses simple words people won’t google as they read.
✅ Create content with simple words people won’t google.
#SEOThread @lilyugbaja
Cut fluff.
Inspire action.
❌ You should create content that uses simple words people won’t google as they read.
✅ Create content with simple words people won’t google.
#SEOThread @lilyugbaja
M for Memorable
If people easily remember what you’ve shared, it means they understood it.
🔸Screenshots and graphics describe concepts in ways words can’t
🔸Analogies draw parallels with familiar concepts
🔸Examples aid understanding with context
#SEOThread @lilyugbaja
If people easily remember what you’ve shared, it means they understood it.
🔸Screenshots and graphics describe concepts in ways words can’t
🔸Analogies draw parallels with familiar concepts
🔸Examples aid understanding with context
#SEOThread @lilyugbaja
Use them as follows:
🔸Screenshots to show what in-app steps look like
🔸Examples to describe what a concept would look life in real life
🔸Analogies to introduce readers to more advanced concepts
🔸Custom graphics to map concepts
#SEOThread @lilyugbaja
🔸Screenshots to show what in-app steps look like
🔸Examples to describe what a concept would look life in real life
🔸Analogies to introduce readers to more advanced concepts
🔸Custom graphics to map concepts
#SEOThread @lilyugbaja
A for Actionable
People read content because they want to do something.
Sometimes they know what that is, other times, they don’t.
Clear content leaves users with an understanding of exactly
🔸What they need to do
🔸How need to do it
🔸And what tools they need
#SEOThread
People read content because they want to do something.
Sometimes they know what that is, other times, they don’t.
Clear content leaves users with an understanding of exactly
🔸What they need to do
🔸How need to do it
🔸And what tools they need
#SEOThread
Ex:
In this post, I tell readers to:
🔸Discover drop-off points (what they should do)
🔸Use Google Analytics to do that (the tool they need)
🔸Go to the Behavior tab on the left… (how they should do it)
✨For clarity, don’t leave readers guessing the next steps
#SEOThread
In this post, I tell readers to:
🔸Discover drop-off points (what they should do)
🔸Use Google Analytics to do that (the tool they need)
🔸Go to the Behavior tab on the left… (how they should do it)
✨For clarity, don’t leave readers guessing the next steps
#SEOThread
Remember, crisp–clear content is LEMA 🔥
So go make content that is:
🔥Logical
🔥Explicit
🔥Memorable
🔥Actionable
If you liked this thread please retweet the first tweet and follow @lilyugbaja and @semrush for more!
#SEOThread
So go make content that is:
🔥Logical
🔥Explicit
🔥Memorable
🔥Actionable
If you liked this thread please retweet the first tweet and follow @lilyugbaja and @semrush for more!
#SEOThread
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