25 business lessons I know now that I wish I knew 1 year ago:
1. Tell prospects your price, then shut the fuck up.
1. Tell prospects your price, then shut the fuck up.
People buy with emotion, then justify with logic.
Sales is about listening.
Marketing is about empathy.
Writing is about communication.
If you ignore soft skills, you’ll have a hard time.
Marketing is about empathy.
Writing is about communication.
If you ignore soft skills, you’ll have a hard time.
Sell the transformation, not the service.
Your 0 to hero story is one of your most powerful marketing assets.
It’s easier to sell an offer solving a pain than one fulfilling a desire.
Charge “high” prices.
This will:
• Increase your perceived value
• Get clients more invested
• Filter out shitty clients
Seriously, raise your prices.
This will:
• Increase your perceived value
• Get clients more invested
• Filter out shitty clients
Seriously, raise your prices.
Whatever business you’re in, study psychology, body language, and cognitive bias.
If your offer has a great guarantee, it’ll result in more sales than refunds.
Memes are one of the most powerful forms of marketing.
Copywriting is 80% research, 20% writing.
It’s easier to sell a service that meets demand instead of creating it.
It’s easier to sell a service that meets demand instead of creating it.
People don’t care about you, only what you can do for them.
Using pictures for written testimonials will make them more believable.
You don’t need a $2000 MacBook Pro, $769 logo, or a $89,000 degree to start a business.
You become wealthy by becoming valuable, then becoming scarce.
Quantify the timeframe of your offer.
Don’t say: “Lose fat quickly.”
Say: “Lose 5lbs of fat in 21 days.”
This makes it easier to visualize.
Easier to visualize = More believable.
Don’t say: “Lose fat quickly.”
Say: “Lose 5lbs of fat in 21 days.”
This makes it easier to visualize.
Easier to visualize = More believable.
The market isn’t “saturated”, your offer just sucks.
You can be terrible at sales calls and still close if you have a great offer.
There’s no such thing as too expensive, only too little value.
Specific words and numbers are more believable than broad ones.
A happy customer is the most powerful form of marketing.
Use the words “you” and “your” in your copy to make it more engaging.
When stating your price on a sales call, say “It’s an investment of ___,”
Not “The price is ___.”
Not “The price is ___.”
To grow at the start, say “yes” to many opportunities.
To continue growing, say “no” to most opportunities.
To continue growing, say “no” to most opportunities.
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