The niche picking process I use to pick unsaturated markets where I can charge $5000-10,000/mo for my services:
Here is how it works: ๐งต
Here is how it works: ๐งต
8-steps on running an agency
1. Market
2. Offer
3. Funnel
4. Lead gen
5. Sales
6. Onboarding
7. Fulfillment
8. Scaling
Agency is a car
A self-sustaining feedback loop.
The machine has different moving parts
If you are in a bad market - It is an uphill battle
1. Market
2. Offer
3. Funnel
4. Lead gen
5. Sales
6. Onboarding
7. Fulfillment
8. Scaling
Agency is a car
A self-sustaining feedback loop.
The machine has different moving parts
If you are in a bad market - It is an uphill battle
Think of your agency as a car. The niche is the skeleton of that car, the blueprint.
Without the blueprint, we wonโt know where to place the parts, and as a result, the car will not function.
Without the blueprint, we wonโt know where to place the parts, and as a result, the car will not function.
Doing proper research and talking directly with people inside that niche to understand the exact problems theyโre dealing with and then creating offers, funnels, and messaging that directly address those problems and solve them.
Most importantly, when you do things this way, you can immediately know if the niche will be profitable or not.
Youโll have a proper skeleton. A north star. Full clarity on who you help and what you help them with.
Youโll have a proper skeleton. A north star. Full clarity on who you help and what you help them with.
Whatโs at the beginning of the feedback loop, affects the remaining parts of the equation.
Meaning that IF we screw up the beginning of the feedback loop, all the feedback that we get from the remaining parts of the machine will not be accurate.
Meaning that IF we screw up the beginning of the feedback loop, all the feedback that we get from the remaining parts of the machine will not be accurate.
Example:
You have a 3% close rate. You might think you suck at sales.
Maybe you do.
Or maybe you didnโt properly niche down.
Maybe your offer sucks.
Maybe your funnel is not lighting up your prospects.
You have a 3% close rate. You might think you suck at sales.
Maybe you do.
Or maybe you didnโt properly niche down.
Maybe your offer sucks.
Maybe your funnel is not lighting up your prospects.
To have a properly functioning car, each part of that car needs to be dialed in
Each bottleneck needs to be addressed from start to finish in the correct order.
Each bottleneck needs to be addressed from start to finish in the correct order.
Otherwise, the data from everything that comes after may be inaccurate.
This causes you to make the wrong decisions and stay stuck spinning your wheels trying to address the wrong problems.
This causes you to make the wrong decisions and stay stuck spinning your wheels trying to address the wrong problems.
In conclusion:
When you dial in your niche and create your foundational skeleton by talking directly to people inside that niche
While figuring out the exact problems they deal with, youโll make the remaining of the process seamless.
When you dial in your niche and create your foundational skeleton by talking directly to people inside that niche
While figuring out the exact problems they deal with, youโll make the remaining of the process seamless.
Saturation is mostly a myth and only occurs when people are blasting the same offer to the same group of people with the same messaging.
If you have great results and tweak your messaging youโre not going to have issues.
If you have great results and tweak your messaging youโre not going to have issues.
โHow much time should I give myself to know if a niche is good or not?โ
Youโll know.
But you need to get a big enough data sample. Itโs not about the time you spend, itโs about what you do in that time frame
Youโll know.
But you need to get a big enough data sample. Itโs not about the time you spend, itโs about what you do in that time frame
If 3000 people see your message and you donโt sign a single client then you could start analyzing if itโs a niche problem.
Until then, we iterate the offer and the messaging.
What is a good niche:
1. In pain
2. Growing
3. Easy to target
4. Has buying power
1. In pain
2. Growing
3. Easy to target
4. Has buying power
How to pick a niche:
1. List down your advantages
2. Does it fit your services
3. Market research
4. Dive DEEP into the niche
1. Location
2. Tech
3. Size
4. Situation
5. Pains
6. Opportunities
7. Language
5. Dial down the final niche
6. TEST & ITERATE
1. List down your advantages
2. Does it fit your services
3. Market research
4. Dive DEEP into the niche
1. Location
2. Tech
3. Size
4. Situation
5. Pains
6. Opportunities
7. Language
5. Dial down the final niche
6. TEST & ITERATE
Finding a blue ocean market lets you get away with broader targetting
Broad targetting
โ Outreach
โ Calls
โ Feedback & Data
โ Dial down
Broad targetting
โ Outreach
โ Calls
โ Feedback & Data
โ Dial down
Example of this process:
Experience & interests:
- Coding
- Gym & Fitness
- Cats
- Twitter
Experience & interests:
- Coding
- Gym & Fitness
- Cats
Advantages:
- Speaks German
- Good hairline
- Has gone to a coding Bootcamp
- Benchpress 2 plates
- Speaks German
- Good hairline
- Has gone to a coding Bootcamp
- Benchpress 2 plates
So clear unique advantages here are:
- Ability to speak German
- Understands coding & software
- Chad asf for 2-plate bench press
- Ability to speak German
- Understands coding & software
- Chad asf for 2-plate bench press
No point to go for marketing agencies or SaaS companies here
Your unique advantage is clearly in software
You understand the market lingo
You also speak German so you can tap into the German market with their native language
This is always a huge advantage
So what I'd do:
Your unique advantage is clearly in software
You understand the market lingo
You also speak German so you can tap into the German market with their native language
This is always a huge advantage
So what I'd do:
First iteration:
Sofware Development companies in Germany
3000 emails โ 20 calls โ 3 clients
2 clients are in mobile app development & 1 is a custom software company
We get different experiences and see how different offers /services function
Sofware Development companies in Germany
3000 emails โ 20 calls โ 3 clients
2 clients are in mobile app development & 1 is a custom software company
We get different experiences and see how different offers /services function
We are not looking to nail down the niche perfectly yet
We are just looking to get market feedback and get experience in different niches & offers in Sofware
Your niche is DYNAMIC
It always changes
We are just looking to get market feedback and get experience in different niches & offers in Sofware
Your niche is DYNAMIC
It always changes
If you get married to your niche
And are not prepared to tweak it based on what works the best
You are handicapping yourself immediately
Keep it dynamic
Get reps in
Get data
And go back to the drawing board to iterate & dial it in more
And are not prepared to tweak it based on what works the best
You are handicapping yourself immediately
Keep it dynamic
Get reps in
Get data
And go back to the drawing board to iterate & dial it in more
Maybe you see huge problems with certain services or company sizes
Filter them out by niching outside of them
Maybe you see that one specific service works 3X better than others
NICHE INTO IT
No point in focusing on something that doesn't work as well as something else
Filter them out by niching outside of them
Maybe you see that one specific service works 3X better than others
NICHE INTO IT
No point in focusing on something that doesn't work as well as something else
Before picking the niche, we want to be sure that it is easy to target
The easiest way to find out is to do a quick apollo / LinkedIn / another tool search
900 leads who fit into that criteria AND ARE HIRING FOR SALES POSITION
The easiest way to find out is to do a quick apollo / LinkedIn / another tool search
900 leads who fit into that criteria AND ARE HIRING FOR SALES POSITION
29100 leads who are not hiring but still fit into the criteria
So its easy to target + broad TAM is huge
So its easy to target + broad TAM is huge
So what do you need to do:
1. List down all your advantages
- Languages
- Hobbies
- Interests
- Network
- Experiences
2. Write down 5 industries based on your advantages
3. Do market research on those industries
1. List down all your advantages
- Languages
- Hobbies
- Interests
- Network
- Experiences
2. Write down 5 industries based on your advantages
3. Do market research on those industries
Google Phrases for market research
- things only the software industry will understand
- sofware development sales common problems
- trends in sofware development
- sofware development marketing examples
- I'm struggling to get software development clients Reddit
- things only the software industry will understand
- sofware development sales common problems
- trends in sofware development
- sofware development marketing examples
- I'm struggling to get software development clients Reddit
Answerthepublic
A great tool to play around with is
answerthepublic(dot)com
It gives you phrases people are searching and you can find interesting problems they are looking solutions for
A great tool to play around with is
answerthepublic(dot)com
It gives you phrases people are searching and you can find interesting problems they are looking solutions for
Summarized:
1. Pick your niche (broad if un-tapped / not super competitive)
2. Create an offer based on niches painpoints
3. Outreach (3000 companies + follow ups)
4. Take notes on sales calls & conversations
5. Iterate the niche & offer based on feedback
1. Pick your niche (broad if un-tapped / not super competitive)
2. Create an offer based on niches painpoints
3. Outreach (3000 companies + follow ups)
4. Take notes on sales calls & conversations
5. Iterate the niche & offer based on feedback
The biggest mistake I see people do is picking something super niche right in the beginning
And not testing it enough
You won't get far this way
Everything in your agency is DYNAMIC
Adjust to the market
And not testing it enough
You won't get far this way
Everything in your agency is DYNAMIC
Adjust to the market
If you need help picking a niche for your lead gen agency
That's something we help our students with inside Agency Velocity
Check it out if you want to scale a lead gen agency to $10k/mo๐
agencyvelocity.io
That's something we help our students with inside Agency Velocity
Check it out if you want to scale a lead gen agency to $10k/mo๐
agencyvelocity.io
Thank you for your attention
I hope I gave a good return on it
If you enjoyed this, I'd appreciate if you:
1. Follow @LeeviEerola
2. RT the first tweet to share it with your audience
Thanks Gs ๐
I hope I gave a good return on it
If you enjoyed this, I'd appreciate if you:
1. Follow @LeeviEerola
2. RT the first tweet to share it with your audience
Thanks Gs ๐
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