There’s a little thing we call…
A BANGER AD
The secret that allowed household names like Tai Lopez, Kinobody, and many more to BLOW UP.
And it follows a very exact, simple formula:
(use responsibly)
A BANGER AD
The secret that allowed household names like Tai Lopez, Kinobody, and many more to BLOW UP.
And it follows a very exact, simple formula:
(use responsibly)
One ad.
That’s all you need to take your business from good to GREAT.
And from great to LEGENDARY.
One video that overrides every other weakness in your funnel.
Shitty sales page?
No problem.
That’s all you need to take your business from good to GREAT.
And from great to LEGENDARY.
One video that overrides every other weakness in your funnel.
Shitty sales page?
No problem.
No problem.
No email backend?
Don’t worry about it.
When you have a legit Ad, people will throw their money at you regardless of how “optimized” your funnel is.
Think of it like an ANCHOR…
No email backend?
Don’t worry about it.
When you have a legit Ad, people will throw their money at you regardless of how “optimized” your funnel is.
Think of it like an ANCHOR…
In the same way a massive Costco is an anchor that increases demand for every business around it…
Or Michael Jordan was an anchor for the Chicago Bulls, making average players look like superstars…
A slapper of an ad is an anchor for your business…
Or Michael Jordan was an anchor for the Chicago Bulls, making average players look like superstars…
A slapper of an ad is an anchor for your business…
Elevating every other stage of your customer journey.
So what actually IS an ultimate ad?
Well, it’s NOT the highly polished works of art you see from huge companies like Nike, Apple & the NFL.
They’re super effective.
But that wouldn’t help YOU at all…
So what actually IS an ultimate ad?
Well, it’s NOT the highly polished works of art you see from huge companies like Nike, Apple & the NFL.
They’re super effective.
But that wouldn’t help YOU at all…
These companies are working with multi-million dollar advertising budgets.
And you’re working with a few bands + your cousin Jimmy who filmed last year’s family weekend getaway to the Finger Lakes.
(unless you're sitting on a big trust fund, in which case congrats 🥂)
And you’re working with a few bands + your cousin Jimmy who filmed last year’s family weekend getaway to the Finger Lakes.
(unless you're sitting on a big trust fund, in which case congrats 🥂)
A gamechanging ad is something you - an entrepreneur either working solo or with a small team - can create that changes your business overnight.
You don’t need a professional videographer, copywriter or agency…
And it won't require a lot of time and effort…
All you need is…
You don’t need a professional videographer, copywriter or agency…
And it won't require a lot of time and effort…
All you need is…
THIS THREAD (+ a little creative flair)
So keep reading…
Soon I’m going to reveal the [top secret] formula and break down 2 killer examples from individuals…
So keep reading…
Soon I’m going to reveal the [top secret] formula and break down 2 killer examples from individuals…
Ads that went VIRAL (a clue?), printed $$$ and were then turned into paid media.
At which point the only limitation on the owner’s income was how much money then SPENT.
And that’s key…
Because once you have an ULTIMATE AD, the game is won.
The more you spend on the ad…
At which point the only limitation on the owner’s income was how much money then SPENT.
And that’s key…
Because once you have an ULTIMATE AD, the game is won.
The more you spend on the ad…
… The more MONEY you make.
(Money printer go brrr?)
It’s that simple.
it's a framework I instinctively figured out over my 4 years making content, advertising, and then a gentleman named Keith Krance connected the dots for me
So let’s dive into it…
(Money printer go brrr?)
It’s that simple.
it's a framework I instinctively figured out over my 4 years making content, advertising, and then a gentleman named Keith Krance connected the dots for me
So let’s dive into it…
THE FORMULA
an Avant Garde Ad is a unique combination of 4 things:
1. CONTENT MARKETING
2. DIRECT RESPONSE
3. BRAND ADVERTISING
4. VIRAL VIDEO TRAITS
You can make a great ad with 2 or 3…
But a true cash flow PRINTER ad requires all 4.
Starting with…
an Avant Garde Ad is a unique combination of 4 things:
1. CONTENT MARKETING
2. DIRECT RESPONSE
3. BRAND ADVERTISING
4. VIRAL VIDEO TRAITS
You can make a great ad with 2 or 3…
But a true cash flow PRINTER ad requires all 4.
Starting with…
1. CONTENT MARKETING
Oooooo we know a little about content marketing on Twitter don’t we guys??
You consistently post value, inject a little personality, engage with others and your page grows.
In turn, you build credibility, get more eyes on your offer and make more money.
Oooooo we know a little about content marketing on Twitter don’t we guys??
You consistently post value, inject a little personality, engage with others and your page grows.
In turn, you build credibility, get more eyes on your offer and make more money.
… But LIMITED.
Content marketing requires continual, daily effort.
To keep making money, you have to keep posting value.
If you stop, it withers like a flower without water.
However, when you use content marketing as part of an ad, you can run the same video forever.
Content marketing requires continual, daily effort.
To keep making money, you have to keep posting value.
If you stop, it withers like a flower without water.
However, when you use content marketing as part of an ad, you can run the same video forever.
Making slight tweaks and doubling down on what’s working.
Essentially, you’re getting MORE LEVERAGE.
KEY:
Video must be value-based and shareable.
Next…
Essentially, you’re getting MORE LEVERAGE.
KEY:
Video must be value-based and shareable.
Next…
2. DIRECT RESPONSE
Some argue that traditional direct response is DEAD.
They say that power words have lost their power, that customers in 2022 are most sophisticated and wise to your cheap copywriting tricks.
What do I think?
Some argue that traditional direct response is DEAD.
They say that power words have lost their power, that customers in 2022 are most sophisticated and wise to your cheap copywriting tricks.
What do I think?
I think that direct response is ALIVE and well, but isn’t enough on its own.
The truth is that the explosion of online advertising and e-commerce has made customers warier of salesmen.
And so if you’re ONLY using direct response…
The truth is that the explosion of online advertising and e-commerce has made customers warier of salesmen.
And so if you’re ONLY using direct response…
You’re facing an army of cold prospects with their guard up.
Now there are exceptions to this, for example when you’re selling to a super warm audience.
But our goal is here to go beyond the warm audience.
To sell products/services to people who’ve never heard of us before.
Now there are exceptions to this, for example when you’re selling to a super warm audience.
But our goal is here to go beyond the warm audience.
To sell products/services to people who’ve never heard of us before.
Which requires direct response in a far more subtle sense.
KEY:
Direct response is needed to create a great ad, but must be blended in with value-based, sharable content.
Next…
KEY:
Direct response is needed to create a great ad, but must be blended in with value-based, sharable content.
Next…
3. BRAND ADVERTISING
Super effective.
By far the best method.
However, unless you’re a Fortune 1000 company with millions of dollars lying around, you can’t afford/don’t have enough time to ONLY use brand advertising.
Super effective.
By far the best method.
However, unless you’re a Fortune 1000 company with millions of dollars lying around, you can’t afford/don’t have enough time to ONLY use brand advertising.
Which is why we mix it into our [top secret] concoction of advertising sauce.
KEY:
While it’s not the sole purpose, your ad should still establish your brand identity, be easily recognizable and foster customer loyalty.
Finally…
KEY:
While it’s not the sole purpose, your ad should still establish your brand identity, be easily recognizable and foster customer loyalty.
Finally…
4. VIRAL VIDEO
The virality of your ULTIMATE AD acts as a replacement for a $10M advertising budget.
There are many examples of companies that have blown up simply because people have organically shared and engaged with their ad (tease - examples are coming).
The virality of your ULTIMATE AD acts as a replacement for a $10M advertising budget.
There are many examples of companies that have blown up simply because people have organically shared and engaged with their ad (tease - examples are coming).
Therefore it’s CRITICAL that we know what social media algorithms want.
Which is…
PEOPLE ON THE PLATFORM.
Every social media boosts content that keeps people’s attention.
Whether that’s engagement, view time, shares… doesn’t matter.
Which is…
PEOPLE ON THE PLATFORM.
Every social media boosts content that keeps people’s attention.
Whether that’s engagement, view time, shares… doesn’t matter.
If your ad is keeping people glued to FB, Twitter, Tiktok, Instagram or YT, they will MAKE SURE that more people see it
KEY:
There is no exact formula for creating a viral video, the best thing you can do is reverse engineer ads that have gone viral & apply a lil creative flair
KEY:
There is no exact formula for creating a viral video, the best thing you can do is reverse engineer ads that have gone viral & apply a lil creative flair
So now you know the 4 components of an banger AD, we’re going to break down 2 killer examples.
Looking at how the owner has incorporated each component.
Starting with…
*drum roll*
Looking at how the owner has incorporated each component.
Starting with…
*drum roll*
Ex. 1 - TAI LOPEZ
The infamous “Here in my garage” video.
If you haven’t already seen it, I don’t know where tf you’ve been for the past 6 years because once upon a time this shit was EVERYWHERE.
The breakdown:
The infamous “Here in my garage” video.
If you haven’t already seen it, I don’t know where tf you’ve been for the past 6 years because once upon a time this shit was EVERYWHERE.
The breakdown:
youtube.com
1. CONTENT MARKETING:
The video is highly motivational, selling the dream of “you can get rich too” and also provides practical information – if you want to make more money, read more books (i.e. it is value-based and sharable
1. CONTENT MARKETING:
The video is highly motivational, selling the dream of “you can get rich too” and also provides practical information – if you want to make more money, read more books (i.e. it is value-based and sharable
2. DIRECT RESPONSE:
“Click this ad to open a website with a FREE 2-minute video for you to watch with 3 things you can do TODAY.”
That + the rags to riches story + the BIG problem + selling the dream + a unique mechanism + the objection handling makes this a DR masterclass.
“Click this ad to open a website with a FREE 2-minute video for you to watch with 3 things you can do TODAY.”
That + the rags to riches story + the BIG problem + selling the dream + a unique mechanism + the objection handling makes this a DR masterclass.
3. BRAND ADVERTISING:
Highlights core message early on (“the more you learn, the more you earn”), positions himself as “the Lamborghini guy” before everyone started doing it and has his “just a regular guy” face in frame the entire time.
Very clear & easily recognizable.
Highlights core message early on (“the more you learn, the more you earn”), positions himself as “the Lamborghini guy” before everyone started doing it and has his “just a regular guy” face in frame the entire time.
Very clear & easily recognizable.
4. VIRAL VIDEO:
Tai got a TON of hate for this video.
NPCs spread it like wildfire screaming “CRINGE” and “SCAMMER”.
Little did they realize that for every 10 people who agreed with them 1 fucked with Tai’s message and bought his info product.
Very smart.
OVERALL…
Tai got a TON of hate for this video.
NPCs spread it like wildfire screaming “CRINGE” and “SCAMMER”.
Little did they realize that for every 10 people who agreed with them 1 fucked with Tai’s message and bought his info product.
Very smart.
OVERALL…
The video was genius.
Since it went viral, Tai has spent an estimated $5 MILLION on the ad, so just imagine how much he made from it (it currently has over 70M views).
BANGER AD? Most definitely.
Next example:
Since it went viral, Tai has spent an estimated $5 MILLION on the ad, so just imagine how much he made from it (it currently has over 70M views).
BANGER AD? Most definitely.
Next example:
Ex. 2 - KINOBODY
Greg O’Gallagher became a millionaire at the young age of 24 in large part due to one video - “The Real Bruce Wayne Revealed”.
If you’re into fitness, you’ve most likely seen it.
youtube.com
The breakdown:
Greg O’Gallagher became a millionaire at the young age of 24 in large part due to one video - “The Real Bruce Wayne Revealed”.
If you’re into fitness, you’ve most likely seen it.
youtube.com
The breakdown:
1. CONTENT MARKETING:
Video is super aspirational/motivational, offering you an easy route to the body of your dreams…
INTERMITTENT FASTING.
Oh yes, it’s that easy (didn’t you know lol?)
Showing people how to get what they want = value-based.
Video is super aspirational/motivational, offering you an easy route to the body of your dreams…
INTERMITTENT FASTING.
Oh yes, it’s that easy (didn’t you know lol?)
Showing people how to get what they want = value-based.
2. DIRECT RESPONSE:
Builds trust – Greg is jacked, ripped, has a hot gf, lives in a mansion and drives a Lambo... so OF COURSE we should trust everything he says.
(not true but this is how most people think)
Builds trust – Greg is jacked, ripped, has a hot gf, lives in a mansion and drives a Lambo... so OF COURSE we should trust everything he says.
(not true but this is how most people think)
Has a killer unique mechanism – intermittent fasting (before it was cool)
Then sells the dream, gets you hyped, shows social proof, and directs you to a “FREE physique quiz”
How very direct response of him.
Then sells the dream, gets you hyped, shows social proof, and directs you to a “FREE physique quiz”
How very direct response of him.
3. BRAND ADVERTISING:
Shows you “the Kinobody lifestyle” right off the bat (luxury, lean gainz and women.)
Has a very unique, recognizable voice.
And highlights how “easy” it is to get & stay in shape using his methods (workout 3x a week, eat chocolate, etc.)
Shows you “the Kinobody lifestyle” right off the bat (luxury, lean gainz and women.)
Has a very unique, recognizable voice.
And highlights how “easy” it is to get & stay in shape using his methods (workout 3x a week, eat chocolate, etc.)
4. VIRAL VIDEO:
Guys loved this video because the beginning was basically the beginning of American Psycho.
They wanted to share it with their friends to see what they thought of this EASY, NEW way of getting into killer shape.
And so it blew up.
OVERALL…
Guys loved this video because the beginning was basically the beginning of American Psycho.
They wanted to share it with their friends to see what they thought of this EASY, NEW way of getting into killer shape.
And so it blew up.
OVERALL…
Whatever you think about it, this ad most certainly PRINTED $$$ for Kinobody and put Greg on the map (his most watched video by a LONG way at the time.)
Focus on the formula.
THE COMMON LINK:
Focus on the formula.
THE COMMON LINK:
Both of these pieces began as ORGANIC CONTENT (or with a very small ad budget).
They blew up, went viral and started printing cash.
Then the owners used that cash to further push the ad once it had been validated.
Then as it continued to print, the game was over…
They blew up, went viral and started printing cash.
Then the owners used that cash to further push the ad once it had been validated.
Then as it continued to print, the game was over…
They had the ad.
It worked.
And all they needed to do to MAKE more money was SPEND more money on each social platform.
How insane is that?
It worked.
And all they needed to do to MAKE more money was SPEND more money on each social platform.
How insane is that?
imagine if all you needed to do to double your income was double your ad budget.
You’ve won the game at that point.
Which is why they’ve all now got multi-million dollar businesses that basically run themselves.
Now I know what you’re thinking…
You’ve won the game at that point.
Which is why they’ve all now got multi-million dollar businesses that basically run themselves.
Now I know what you’re thinking…
“Hey Fitz, if you know so much, where’s YOUR ultimate ad???”
It’s a good question.
And the truth is that creating an RIPPER of an AD is difficult (just like everything else worth having in life).
I’ve had some success…
It’s a good question.
And the truth is that creating an RIPPER of an AD is difficult (just like everything else worth having in life).
I’ve had some success…
The ORIGINAL Chad Rammer video did numbers and booked a ton of calls for my old fitness company, Body Optic. (it’s Untapped Athlete now)
I’ve had a handful of similar organic videos crush it from a business perspective. (10-20k in Rev from one vid)
But I wouldn’t consider any of them a true killer ad.
& I haven’t spent much money at all on paid traffic for my current entities now that I understand the principle
But I wouldn’t consider any of them a true killer ad.
& I haven’t spent much money at all on paid traffic for my current entities now that I understand the principle
This is a process I’m still working on myself…
Which is fine, because even if it takes 50 more videos to create one that actually blows up, once I have it, I have it forever. (and WILL run up ad budgets after it starts to cascade)
Don’t underestimate the importance of this…
Which is fine, because even if it takes 50 more videos to create one that actually blows up, once I have it, I have it forever. (and WILL run up ad budgets after it starts to cascade)
Don’t underestimate the importance of this…
By actually taking in the information in this thread and working to create your own KILLER AD you could save yourself years of hard work.
Whatever time/effort spent creating it is an investment in your future.
This has been a long thread…
Whatever time/effort spent creating it is an investment in your future.
This has been a long thread…
So if you got this far, congratulations – you clearly care about your business and will do whatever it takes to see it succeed. RT the first tweet in thread to help someone else guerrilla advertise well (with small budget)
and lastly - once we get our Launch Socials clients growing fast on social media, offer launched, hitting 10k-20k/mo, getting results for clients - this is the kind of high level stuff we use to supercharge growth. If you want to get to that point - DM me "Socials"
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