There’s 340,000 personal trainers working today.
All are trying to get clients.
Most don’t.
Why?
They suck at promotion.
~It’s not about what you do. It’s about what ‘they’ will become as a result of what you do.
The difference is massive, let me show you ...
All are trying to get clients.
Most don’t.
Why?
They suck at promotion.
~It’s not about what you do. It’s about what ‘they’ will become as a result of what you do.
The difference is massive, let me show you ...
Ben Mudge is a world class coach (not a marketer).
This is an advert he sent me to review. It’s not very good.
In this post I’ll:
1. List some rules to promotions.
2. Deconstruct his advert.
3. Share my rewrite of it.
This is an advert he sent me to review. It’s not very good.
In this post I’ll:
1. List some rules to promotions.
2. Deconstruct his advert.
3. Share my rewrite of it.
6 Rules for Promoting Fitness
1. Only you care about your logo.
2. Nobody cares about what you’re selling; they care about solving their pain.
3. At first glance it needs to be immediately understood who this is for, and who it isn’t for.
1. Only you care about your logo.
2. Nobody cares about what you’re selling; they care about solving their pain.
3. At first glance it needs to be immediately understood who this is for, and who it isn’t for.
6 Rules for Promoting Fitness (cont’d)
4. Never promise a service without stating the benefit of that service.
5. There must be a reason to take action right away.
6. Add social proof.
Next up, Ben’s ad annotated with these rules.
4. Never promise a service without stating the benefit of that service.
5. There must be a reason to take action right away.
6. Add social proof.
Next up, Ben’s ad annotated with these rules.
Here’s the ad again:
In order to rewrite Ben’s ad, I asked two questions:
1. Whose this for?
a) Beginners who aren't confident about their abilities in the gym.
2. What is your goal for each attendee after leaving the seminar?
a) People are more confident in the gym.
Next up, my rewrite.
1. Whose this for?
a) Beginners who aren't confident about their abilities in the gym.
2. What is your goal for each attendee after leaving the seminar?
a) People are more confident in the gym.
Next up, my rewrite.
This is my rewrite.
Next slide shows it annotated with tips.
Next slide shows it annotated with tips.
Breaking it down:
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