If you’re not posting short form content (Reels, TikTok, Shorts) you are gonna get left behind in this content game
Here’s everything you need to know to make perfect short form vids (that get views like these ones)
quick THREAD ⬇️
Here’s everything you need to know to make perfect short form vids (that get views like these ones)
quick THREAD ⬇️
Short from is absolutely dominating the platforms right now
They’re the #1 way to get more reach, gain more followers and make more $$$ on the app
The algorithm simply LOVES them, so if yours aren’t performing, the problem is YOU
Follow this playbook…
They’re the #1 way to get more reach, gain more followers and make more $$$ on the app
The algorithm simply LOVES them, so if yours aren’t performing, the problem is YOU
Follow this playbook…
Video IDEAS
Write out your ENTIRE story, no stone unturned. The whole thing, A-Z
Write out:
- Where you came from
- Your childhood
- Finding your “mission”
- First breakthroughs
- Building foundations
- Mastering yourself
- Scaling the business
- Noteworthy success
EVERYTHING
Write out your ENTIRE story, no stone unturned. The whole thing, A-Z
Write out:
- Where you came from
- Your childhood
- Finding your “mission”
- First breakthroughs
- Building foundations
- Mastering yourself
- Scaling the business
- Noteworthy success
EVERYTHING
Identify PROBLEMS
The best targeting is speaking to your ideal follower
Write out the problem you’re solving for your target follower
- Biggest pain points in their lives
- How those manifest day-to-day
- The solution YOU have to make the pain go away
The best targeting is speaking to your ideal follower
Write out the problem you’re solving for your target follower
- Biggest pain points in their lives
- How those manifest day-to-day
- The solution YOU have to make the pain go away
Every vid you make needs to be in direct correlation to your followers problems/pain
And should be filled with PERSONAL EXPERIENCE pull from your my story document
Personal Experience = Authority & Context
Experience is your delta, the extra sauce they can only get from you
And should be filled with PERSONAL EXPERIENCE pull from your my story document
Personal Experience = Authority & Context
Experience is your delta, the extra sauce they can only get from you
Video LENGTH
You THINK u need 2min to say everything, but I promise you don’t, always some fluff to cut
After posting across my goliath network of IG pages, the best performers are always 10-40secs
Attention spans are short
- keep it concise
- valuable
- replayable
- sharable
You THINK u need 2min to say everything, but I promise you don’t, always some fluff to cut
After posting across my goliath network of IG pages, the best performers are always 10-40secs
Attention spans are short
- keep it concise
- valuable
- replayable
- sharable
Video HOOK
3 secs
That’s how long you have to grab attention
Your information could be fucking fire, 10/10, best on the internet
But if you FAIL to catch their eye in first 3sec, 99% chance the vid flops
TIP: Create a swipe file of best performers to reference back to
3 secs
That’s how long you have to grab attention
Your information could be fucking fire, 10/10, best on the internet
But if you FAIL to catch their eye in first 3sec, 99% chance the vid flops
TIP: Create a swipe file of best performers to reference back to
SHORT CUTS
No not shortcuts – SHORT CUTS.
Your vids need to be fast, snappy & engaging
Pattern interrupts everywhere
If your vid is just you talking monotone at the camera for 30secs people will scroll past
Hold attention by:
- Moving around
- Aesthetic scene
- Tonality
No not shortcuts – SHORT CUTS.
Your vids need to be fast, snappy & engaging
Pattern interrupts everywhere
If your vid is just you talking monotone at the camera for 30secs people will scroll past
Hold attention by:
- Moving around
- Aesthetic scene
- Tonality
SHOW, DON’T TELL
Best performing vids across all niches are when they actually SHOW people something, not just tell them ABOUT it
There’s ALWAYS some kind of visual representation you can use.
This makes it
- more engaging
- easier to understand
- highly relatable
Best performing vids across all niches are when they actually SHOW people something, not just tell them ABOUT it
There’s ALWAYS some kind of visual representation you can use.
This makes it
- more engaging
- easier to understand
- highly relatable
The elements of the perfect short form video
1. Noteworthy idea
2. Touch a problem/pain
3. Keep it short (like actually short)
4. Hook em in the first 3 seconds
5. Cut often, pattern interrupt
6. Show, don’t tell
1. Noteworthy idea
2. Touch a problem/pain
3. Keep it short (like actually short)
4. Hook em in the first 3 seconds
5. Cut often, pattern interrupt
6. Show, don’t tell
If you’ve been posting vids or wanna post vids this short guide is the blueprint to do it successfully
This golden age of video won’t last forever…
Right now you have a MASSIVE opportunity to blow up your socials using the blessings provided by the IG/TT/YT algorithms
This golden age of video won’t last forever…
Right now you have a MASSIVE opportunity to blow up your socials using the blessings provided by the IG/TT/YT algorithms
Hope you liked this one.
DM me LAUNCH if you want help going to the next level with your content
And help others by dropping a RT on the first tweet ⬇
DM me LAUNCH if you want help going to the next level with your content
And help others by dropping a RT on the first tweet ⬇
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