McDonald's, Colgate, and Redbull.
3 industry leaders. 1 marketing tactic: Guerilla Marketing.
Here's what it is with 10 examples you may not recall:
3 industry leaders. 1 marketing tactic: Guerilla Marketing.
Here's what it is with 10 examples you may not recall:
1/ Redbull's London Trashing
In the 1980s, Redbull was struggling to make its mark as an energy drink.
So they went around London putting empty Redbulls:
• into several trash cans
• around nightclubs
They built an illusion of popularity to make an impression on customers.
In the 1980s, Redbull was struggling to make its mark as an energy drink.
So they went around London putting empty Redbulls:
• into several trash cans
• around nightclubs
They built an illusion of popularity to make an impression on customers.
2/ The IHOP Rebranding
IHOP took its audience by surprise when it briefly rebranded as IHOB.
And the ruse worked:
Bringing them 42.5B impressions and $113M+ in earned media value.
IHOP took its audience by surprise when it briefly rebranded as IHOB.
And the ruse worked:
Bringing them 42.5B impressions and $113M+ in earned media value.
3/ Domino's Paving For Pizza
Domino's started the campaign to protect their pizzas from bumpy roads.
Now, they've helped in all 50 American states, showcased community service, and made a strong impression:
Domino's started the campaign to protect their pizzas from bumpy roads.
Now, they've helped in all 50 American states, showcased community service, and made a strong impression:
4/ The Axe Effect
Their tagline: Spray more, get more.
Well-aligned with that promise, they put these stickers up close to exits.
Their tagline: Spray more, get more.
Well-aligned with that promise, they put these stickers up close to exits.
5/ The Guinness Cue
Guinness got their stickers taped around cue sticks at bars.
For what is already a standard combo, pool & beer, this acts as the perfect nudge for potential customers.
Guinness got their stickers taped around cue sticks at bars.
For what is already a standard combo, pool & beer, this acts as the perfect nudge for potential customers.
7/ Mr. Clean's Crossing
The contrast in the white strips really helps Mr.Clean's brand stand out.
Without even 1 word they have explained exactly what they can do.
The contrast in the white strips really helps Mr.Clean's brand stand out.
Without even 1 word they have explained exactly what they can do.
8/ The Polo Stamp
Polo quickly reminded people in the UK of their product.
And subtly reinforced their association with freshness.
Polo quickly reminded people in the UK of their product.
And subtly reinforced their association with freshness.
9/ The Colgate Popsicle
During Oral Health month, Colgate gave out ice cream to many kids - but with a certain twist.
When it was all over, they were faced with a toothbrush-shaped popsicle that read," Don't Forget."
Talk about knowing your audience (and guilt-tripping)!
During Oral Health month, Colgate gave out ice cream to many kids - but with a certain twist.
When it was all over, they were faced with a toothbrush-shaped popsicle that read," Don't Forget."
Talk about knowing your audience (and guilt-tripping)!
10/ McDonald's Seed Bomb Ad
Made up of California Poppies, this symbol is now illegal to move in the state of California.
It's now a fun, evergreen ad with more staying power than any poster.
Made up of California Poppies, this symbol is now illegal to move in the state of California.
It's now a fun, evergreen ad with more staying power than any poster.
That's all the examples I have!
And you might have noticed that each of them shares a few features:
1/ cost-effective
2/ brand alignment
3/ a play on the conventional
And you might have noticed that each of them shares a few features:
1/ cost-effective
2/ brand alignment
3/ a play on the conventional
For more on that holy trinity of marketing, check out my newsletter: psychologyofmarketing.beehiiv.com
I'll be breaking down the mere exposure effect & 3 ways you can apply it to your work this Thursday!
1,700 people read it, don't miss out:
I'll be breaking down the mere exposure effect & 3 ways you can apply it to your work this Thursday!
1,700 people read it, don't miss out:
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