I added $200,000 in PROFIT in 20 minutes with my graphic designer.
Best part? ZERO cost of goods. All profit.
I used the “Power of Free” by offering things that are 100% free to me, but high value to my customers.
// killer CRO 🧵 //
Best part? ZERO cost of goods. All profit.
I used the “Power of Free” by offering things that are 100% free to me, but high value to my customers.
// killer CRO 🧵 //
“The Power of Free”. Catchy, right?
There’s many things that are 100% free to businesses that increase perceived value.
These “add-ons” increase your conversion rate, AOV, ROAS, and nearly any other ecom metric.
This is the part of CRO less spoken about.
There’s many things that are 100% free to businesses that increase perceived value.
These “add-ons” increase your conversion rate, AOV, ROAS, and nearly any other ecom metric.
This is the part of CRO less spoken about.
Here’s things to offer that are 100% free:
Lifetime warranty on products
Free eBooks
Access to a (free) community
Private content
Free trial period (to test the product)
Discount on a future purchase
BioTrust does an incredible job in their product images. 2 free ebooks. Boom
Lifetime warranty on products
Free eBooks
Access to a (free) community
Private content
Free trial period (to test the product)
Discount on a future purchase
BioTrust does an incredible job in their product images. 2 free ebooks. Boom
The most genius usage I’ve ever seen of this is how airlines offer “Priority Boarding”...
Does Delta give a f*ck the order people step into their plane?
Does it cost them a nickel of extra labor?
Nope!
Perceived value of making your flight experience better?
Hell yeah.
Does Delta give a f*ck the order people step into their plane?
Does it cost them a nickel of extra labor?
Nope!
Perceived value of making your flight experience better?
Hell yeah.
Another awesome example is @Purple mattress.
They take this so far that their value props on their homepage are not even about their mattresses!
Check out the 4 value propositions they have
They take this so far that their value props on their homepage are not even about their mattresses!
Check out the 4 value propositions they have
So, to level up, offer things that actually do cost money… but the ROI is stupid high.
EXAMPLES:
Buy 2 get 1 (free)
Free shipping
Free returns
Free sample of a 2nd product
Shout out @ashvinmelwani who does a great job with a free shaker if you buy their higher ticket item.
EXAMPLES:
Buy 2 get 1 (free)
Free shipping
Free returns
Free sample of a 2nd product
Shout out @ashvinmelwani who does a great job with a free shaker if you buy their higher ticket item.
So… its easy to implement!
Display it in the product photo and/or product name
Landing page exclusively for this offer
Inside CTA button text
Below CTA button text
Buy box (if quantity breaks)
These are awesome cause they don’t require custom code or advanced marketing skills.
Display it in the product photo and/or product name
Landing page exclusively for this offer
Inside CTA button text
Below CTA button text
Buy box (if quantity breaks)
These are awesome cause they don’t require custom code or advanced marketing skills.
The product photo and CTA buttons are self-explanatory, so I’ll show you a rad landing page for an offer.
My favorite wallet company King’s Loot (also my client 😉) has a sick cold lander.
Look at their landing page: kingsloot.com
Yes, we built this #doublewink
My favorite wallet company King’s Loot (also my client 😉) has a sick cold lander.
Look at their landing page: kingsloot.com
Yes, we built this #doublewink
There’s many reasons I love this lander (other than $$$).
Instead of getting fancy and pointing out all the CRO tactics, it’s a centralized free offer.
If you landed on an ad from FB or TikTok, this a SPECIFIC REASON to pull out your credit card.
Instead of getting fancy and pointing out all the CRO tactics, it’s a centralized free offer.
If you landed on an ad from FB or TikTok, this a SPECIFIC REASON to pull out your credit card.
So… my stupid simple split test that made $200k.
I already offered free shipping at orders above $50… So why not include that in the buy box?
Our graphic designer added a “free shipping” icon and PRINTED $200k in a split test.
Slick, subtle, simple.
And… COMPLETELY FREE!
I already offered free shipping at orders above $50… So why not include that in the buy box?
Our graphic designer added a “free shipping” icon and PRINTED $200k in a split test.
Slick, subtle, simple.
And… COMPLETELY FREE!
If you found this useful, RT the first tweet and shoot me a follow :)
If your brand does over $150k/mo in revenue, you should book a call with us at SplitTesting.com.
We’ll increase your conversion rate or give you a full refund after 90 days. Simple offer :)
If your brand does over $150k/mo in revenue, you should book a call with us at SplitTesting.com.
We’ll increase your conversion rate or give you a full refund after 90 days. Simple offer :)
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