Psychology tricks are being used to persuade you every day.
Use these 10 cognitive biases in your marketing to make $$$:
Use these 10 cognitive biases in your marketing to make $$$:
Endowment Effect
You value what you own more than what you don't.
Tip:
1. Give your customer a sense of ownership by making your product personalized.
Or
2. Get people used to using your offer by giving them a free trial.
You value what you own more than what you don't.
Tip:
1. Give your customer a sense of ownership by making your product personalized.
Or
2. Get people used to using your offer by giving them a free trial.
Confirmation Bias
You tend to look for information confirming your beliefs.
Tip:
Do a lot of market research.
Address your prospect's pain points.
Confirm their beliefs and set up your offer as the obvious solution.
You tend to look for information confirming your beliefs.
Tip:
Do a lot of market research.
Address your prospect's pain points.
Confirm their beliefs and set up your offer as the obvious solution.
Choice Overload Bias
The more options you're given, the less likely you'll take action.
Tip:
Don't have too many CTA's or pricing plans.
Keep it as simple as possible.
The more options you're given, the less likely you'll take action.
Tip:
Don't have too many CTA's or pricing plans.
Keep it as simple as possible.
Halo Effect
You relate skill in one area to skill in other areas.
Tip:
People associate your brand quality with the quality of your service.
Take the time to setup a high-quality profile.
You relate skill in one area to skill in other areas.
Tip:
People associate your brand quality with the quality of your service.
Take the time to setup a high-quality profile.
Empathy Gap
You underestimate the influence of your current emotions and how they will affect your decisions.
Tip:
Use pictures or writing to invoke emotion.
You underestimate the influence of your current emotions and how they will affect your decisions.
Tip:
Use pictures or writing to invoke emotion.
Foot-In-Door Technique
Youβre more likely to agree to a big request after agreeing to a small one.
Tip:
Incentivize people to take an easy action. Get them familiar with who you are before making a bigger ask.
Youβre more likely to agree to a big request after agreeing to a small one.
Tip:
Incentivize people to take an easy action. Get them familiar with who you are before making a bigger ask.
Loss Aversion
Your fear of loss is stronger than your desire for gain.
Tip:
Frame your offer so it shows how much time, money, or headaches customers will save.
Your fear of loss is stronger than your desire for gain.
Tip:
Frame your offer so it shows how much time, money, or headaches customers will save.
Commitment Bias
You're more likely to be consistent with your past behaviour.
Tip:
Get your prospect to take a small action.
ie. Download a lead magnet, take a survey, or use a free trial.
The small commitment increases the chances of people making a bigger commitment.
You're more likely to be consistent with your past behaviour.
Tip:
Get your prospect to take a small action.
ie. Download a lead magnet, take a survey, or use a free trial.
The small commitment increases the chances of people making a bigger commitment.
Reciprocity Bias
You feel the need to repay someone who does you a favour.
Tip:
β’ Give away a free course or e-book
β’ Produce free content packed with value.
This also builds authority and trust with your audience.
You feel the need to repay someone who does you a favour.
Tip:
β’ Give away a free course or e-book
β’ Produce free content packed with value.
This also builds authority and trust with your audience.
Liking Bias
You say "yes" more to people you know and like.
Tip:
Show your personality in your content.
You say "yes" more to people you know and like.
Tip:
Show your personality in your content.
10 cognitive biases to use in your marketing to make $$$:
1. Endowment Effect
2. Confirmation Bias
3. Choice Overload Bias
4. Halo Effect
5. Empathy Gap
6. Foot-In-Door Technique
7. Loss Aversion
8. Commitment Bias
9. Reciprocity Bias
10. Liking Bias
1. Endowment Effect
2. Confirmation Bias
3. Choice Overload Bias
4. Halo Effect
5. Empathy Gap
6. Foot-In-Door Technique
7. Loss Aversion
8. Commitment Bias
9. Reciprocity Bias
10. Liking Bias
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And if you want more content like this, follow me @WrongsToWrite
Thanks for readingπ₯
And if you want more content like this, follow me @WrongsToWrite
Thanks for readingπ₯
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